A well-known financial services brand leveraged CJ Influence Campaigns to connect with targeted influencers to grow lead quality and generate incremental sales.
Results at a Glance
Strategy
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A financial services brand was looking to launch a new product at the beginning of their peak season.
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This brand leveraged CJ Influence Campaigns to connect them with 14 targeted influencers to further promote their brand and new product.
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When analyzing the campaign, this brand compared first-click attribution results from internal reports to last-click sales tracked through CJ to determine lead quality.
Results
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The brand’s analysis at the end of the peak season revealed that 92% of sales were first-click attributed to the campaign run by CJ and our targeted influencers.
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With a program average of 42% of sales being first-click attributed to affiliate, the CJ Influence Campaign drove 50% higher lead quality than program average.
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This campaign exceeded the brand’s expectations and solidified that content and influencers initiated engagement with the brand and ultimately drove high-quality sales throughout the brand’s peak season.
