Case Studies

Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Influence Campaigns to connect with targeted influencers to grow lead quality and generate incremental sales.


Results at a Glance

  • 92% of sales first-click attributed to the brand's CJ Influence Campaign

  • 50% higher than average lead quality



  • A financial services brand was looking to launch a new product at the beginning of their peak season.

  • This brand leveraged CJ Influence Campaigns to connect them with 14 targeted influencers to further promote their brand and new product.

  • When analyzing the campaign, this brand compared first-click attribution results from internal reports to last-click sales tracked through CJ to determine lead quality.



  • The brand’s analysis at the end of the peak season revealed that 92% of sales were first-click attributed to the campaign run by CJ and our targeted influencers.

  • With a program average of 42% of sales being first-click attributed to affiliate, the CJ Influence Campaign drove 50% higher lead quality than program average.

  • This campaign exceeded the brand’s expectations and solidified that content and influencers initiated engagement with the brand and ultimately drove high-quality sales throughout the brand’s peak season.

CJ Influence

CJ Influence is a suite of tools and services designed for publishers who want to monetize content and advertisers who want to promote their products via content creators. The suite of tools includes the Content Certified Program, Influencer Campaigns, Perlu, CreatorIQ, the Deep Link Generator, and more.
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