A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and generate incremental sales.
At a Glance
- 50% higher than average lead quality
- 92% of sales first-click attributed to VIP Influencer Campaign
The Story
- A financial services brand was looking to launch a new product at the beginning of their peak season.
- This brand looked to CJ Affiliate to leverage their VIP Influencer Campaigns to connect them with 14 targeted influencers to further promote their brand and new product.
- When analyzing the campaign, this brand compared first click attribution results from internal reports to last click sales tracked through CJ to determine lead quality.
The Results
- The brand’s analysis at the end of the peak season revealed that 92% of sales were first-click attributed to the campaign ran by CJ and it’s targeted influencers.
- With a program average of 42% of sales being first-click attributed to affiliate, the VIP Influencer Campaign drove 50% higher lead quality than program average.
- This campaign exceeded the brand’s expectations and solidified that content and influencers initiated engagement with the brand and ultimately drove high-quality sales throughout the brand’s peak season.
