CJ Influence - Advertiser

Elevate with CJ Influence

There is a Gap in the Content Creator Market

Incomplete discovery tools lacking key social and performance insights.
Inaccurate performance tracking in campaign management tools.
Deficiency in achieving outcome-based results due to limited experience.

Bridging the Gap with CJ Influence

Junction of social and performance data, including proprietary CJ data.
Comprehensive and precise tracking across channels and throughout the customer journey.
Tenured experience driving results and creating an integrated strategy.

Our Tech, Data, and Expertise. Your Brand Growth.

Whether you run your own campaigns, are an agency partner, or are looking for custom white-glove service, CJ Influence has you covered.

Immense Network

CJ Influence is your connection to a larger, more varied network made up of content creator networks, media partners, and the CJ Influence community. This means that your brand has a larger pool of partners and can forge strategic partnerships based on your goals.

Recruit Partners

Discover influencers and content partners through our powerful in-platform recruitment tool. Search using keywords and preferred promotional methods such as blogs or social platforms. Gain valuable insights into audience metrics, including social following, engagement, impressions, and more, all powered by CreatorIQ.

Increase Reach

CJ Influence utilizes Fluency, a best-of-class tech platform and database bespoke to Publicis Groupe. Fluency gives us unparalleled access to over 25M influencers, with brand safety, compliance, and fraud detection at the forefront. We combine Fluency with our proprietary data to track campaigns and measure the ROI of your influencer efforts.

Comprehensive Tracking

Not only do we track KPIs such as impressions, clicks, and revenue—our Customer Journey reporting provides visibility into the complete consumer journey across channels, allowing you to understand how your influencer and content partnerships contribute to your overarching brand goals.

In-Depth Reporting

Only seeing sales and clicks limits your understanding of consumer intent, ultimately limiting your overall marketing strategy. Gain valuable transparency into metrics like originating device, originating platform, new vs existing consumers, the number of partners in the consumer journey, and much more.

Competitive Benchmarking

Verticalized benchmarking across retail, travel, finance, and network service sectors allows you to leverage share-of-voice and share-of-wallet insight to understand where you fall within the competitive landscape. Competitive Publisher Indexing lets you monitor the relative effectiveness of your content creator relationships, compared to similar Advertisers.

Perlu

Perlu is CJ’s professional, collaborative global community for brands and influencers, with a focus on people over profiles. Through a vibrant network of engaged influencers on Perlu, synced with CJ's trusted partnerships, together we craft the ideal formula for your influencer-driven success.

Packs

Perlu’s live community of highly engaged influencers becomes easy to navigate through packs—custom micro-communities organized by influencers and brands based on shared interests.

Focus Groups

Leverage the influence of Packs to engage with influencers, gaining valuable insights into audience preferences, resonating content, and brand-audience dynamics. Our focus groups provide a direct line to influencer perspectives, enabling strategic, influencer-centered brainstorm sessions that fuel well-informed targeting strategies.

Our favorite thing about working on CJ Influence Campaigns is that every campaign is personal. No matter the brand—big or small, new or established—each partnership we’ve had through CJ is carefully planned out, excellently communicated, and successfully executed due to all the hard work that goes on behind the scenes.

CJ’s onboarding process elevates what it means to be a 'best network'. At American Media, we still actively choose CJ over other affiliate networks when possible and encourage advertiser partners to as well, both those advertisers currently participating in affiliate and those from our AMI digital campaigns looking to get into the field. I'd encourage any publisher to begin their sub-affiliate migration to networks with CJ.

I absolutely LOVE working with the CJ team!

The CJ Influence campaign successfully created awareness about our NaturalFit®Feeding line. The engagement rates meet our goals and customer feedback is paramount.

CJ is by far the easiest platform to get started and navigate once live. The CJ team has been incredibly responsive and quick to content certify our program. We are recommending CJ to all advertisers that we work with now!

I've loved working with CJ on campaigns for my blog. Each campaign was tailored to my voice, so it was authentic and fun!

Elevate Your Brand with CJ Influence

Elevate Your Brand with CJ Influence

92%

of consumers trust other people more than brand messages

71%

of 18-54 year-olds made influencer-driven purchases

$143B

estimated influencer marketing revenue by 2030

Elevate with CJ Influence

There is a Gap in the Content Creator Market

Bridging the Gap with CJ Influence

CJ Influence is Your Connection to an Immense Network

Our Tech, Data, and Expertise. Your Brand Growth.

Immense Network

Recruit Partners

Increase Reach

Comprehensive Tracking

In-Depth Reporting

Competitive Benchmarking

Perlu

Packs

Focus Groups

Our Services

Strategy & Planning

Identification & Activation

Measurement & Optimization

CJ Influence Growth Stories & Insights

The Era of Authenticity for Brands

Lacoste Grows Key Content Relationships

CJ Acquires Influencer Networking Platform Perlu

Elevate Your Brand with CJ Influence

Elevate Your Brand with CJ Influence

92%

of consumers trust other people more than brand messages

71%

of 18-54 year-olds made influencer-driven purchases

$143B

estimated influencer marketing revenue by 2030

Elevate with CJ Influence

There is a Gap in the Content Creator Market

Bridging the Gap with CJ Influence

CJ Influence is Your Connection to an Immense Network

Our Tech, Data, and Expertise. Your Brand Growth.

Immense Network

Recruit Partners

Increase Reach

Comprehensive Tracking

In-Depth Reporting

Competitive Benchmarking

Perlu

Packs

Focus Groups

Our Services

Strategy & Planning

Identification & Activation

Measurement & Optimization

CJ Influence Growth Stories & Insights

The Era of Authenticity for Brands

Lacoste Grows Key Content Relationships

CJ Acquires Influencer Networking Platform Perlu

Elevate Your Performance With Content Creators