+55% |
|
+227%
|
|
+6.5% |
improvement in click-to -action conversion (affiliate-attributed) |
increase in AOV (average order value) |
higher conversion rates for new customers |
Autodesk is a global design and engineering software leader serving industries from architecture to manufacturing and entertainment. Its flagship tools, including AutoCAD, Revit, Maya, and Fusion, are used by millions of professionals worldwide. Historically, Autodesk relied on free trials to drive acquisition and siloed marketing strategies to manage performance. With growth goals accelerating, CJ identified an opportunity to modernise, helping Autodesk build a full funnel affiliate-programme for long-term scalability to boost brand visibility, drive paid conversion, and deliver measurable ROI across global markets.
Autodesk needed an affiliate strategy that could do more than deliver the final click. It had to inform, persuade, and retain – across markets, channels, and customer types. That meant moving beyond siloed partner activity and building a coordinated programme capable of delivering full-funnel growth.
Key challenges included:
While the existing programme had driven success in key markets, growth was concentrated around late-funnel tactics. With ambitions expanding, CJ worked with Autodesk to evolve the model, unifying global operations, diversifying partner types, and activating emerging channels such as the B2B influencer and pay-per-performance Connected TV (CTV). Together, they built an integrated framework that aligned every partner, platform, and placement to business outcomes across the full funnel.
CJ’s first move was to connect every layer of the programme (from brand storytelling to conversion) into a single operating model. That meant -solidifying campaigns with a unified framework for performance, built on consistent tracking, partner alignment, and regional adaptability. The goal wasn’t just reach. It was to create an affiliate system that could scale globally while delivering outcomes at every stage of the customer journey.
Key foundations included:
The result was a globally connected affiliate architecture that brought every tactic, from awareness to conversions and advocacy, into a single, performance-driven system. It set the stage for coordinated growth, smarter partner activations, and full-funnel measurement at scale.
With the global architecture in place, CJ and Autodesk turned strategy into performance. Partner activations were aligned to every stage of the funnel, from creator-led awareness campaigns to high-intent conversion tactics and retention-based incentives.
Each channel and partner type had a role to play:
Throughout, CJ’s AI tools ensured campaign optimisation, while Universal Tag tracking tied activity to outcomes in real time. This was affiliate at full power, not just a channel, but an orchestrated growth engine.
Autodesk’s evolved affiliate model delivered measurable growth across markets, funnel stages, and business objectives. This ranged from brand awareness to paid acquisition and retention. Performance was no longer concentrated at the point of sale. Instead, value was delivered throughout the journey, with affiliate driving scale, efficiency, and deeper engagement.
CJ helped Autodesk achieve:
By orchestrating every layer of the programme through a unified affiliate framework, Autodesk and CJ proved that performance marketing is more than just for conversion. It’s now a full-funnel growth driver for global B2B brands.
Client testimonial
“To accelerate global growth, AUTODESK partnered with CJ to build a groundbreaking omnichannel programme—blending proven channels with innovative media into a full-journey strategy across the UK/EMEA, Americas, and APAC. Regular strategic alignment ensured all touchpoints worked in sync. The result: 43% year-on-year sales growth, achieving 358% of target—showcasing the true power of integrated performance marketing on a global scale.”
Ian Silverman, Affiliate eCommerce Manager