Our Story

With over 20 years of experience, we are the most trusted and established name in affiliate marketing. Since being founded in Santa Barbara, California in 1998, we have been passionate about driving intelligent growth for our clients.

Our employees in 15 offices worldwide are dedicated to delivering innovative solutions and strategies designed to drive big results. We dig deep and tackle the tough questions for our clients. As part of Publicis Media Groupe and aligned within its media hub Publicis Media, our access to unparalleled data allows us to offer a truly customer-centric approach to affiliate marketing.

Our Leaders


Mayuresh Kshetramade

As the President of CJ Affiliate, Mayur brings an immense depth and breadth of knowledge of the affiliate industry as well as a keen ability to deliver innovative, customer-centric solutions. Prior to taking the company's reigns in 2019, Mayur spent three years as the SVP of Client Development and Data Science at CJ.

Before joining CJ in 2016, Mayur led the Conversant Personalized Media business in the UK. Prior to that, Mayur was part of the executive team at Affinnova leading the international business where he helped grow their business in Europe and Asia more than two-fold. When Nielsen acquired Affinnova in October 2014, its international business accounted for more than 25% of the company's overall revenue.

Mayur graduated with a BS in Statistics from the University of Mumbai and earned an MS in Economics from The University of Texas at Austin.

Fun Facts:
First Job:
Child actor in India
Favorite Trip:
Bali, Indonesia
On My Playlist:
Adele, Dire Straits, U2
Sr. Vice President, Business Development

Paul Tibbitt

Paul heads up the Business Development team, driving adoption, retention, and utilization of the CJ Affiliate network by Advertisers of every size. Before joining CJ, Paul led the North America sales team at Affinnova, transforming the business model from custom projects to SAAS. After Nielsen acquired Affinnova in October 2014, Paul led the strategic global accounts team for Nielsen's Innovation Practice in the US. Paul began his career in media consulting, both selling and leading engagements.

Paul graduated from Clark University, earning a BA in Psychology, Magna Cum Laude, Phi Beta Kappa, followed by an MBA in Marketing.

Fun Facts:
Morning Motivation:
My three sons
Most Hated Food:
Brussel Sprouts
Favorite Trip(s):
Croatia, Chile, and Switzerland
Vice President, Product Development

Desiree Toto

As Vice President of Product Development, Desiree leads a team of talented Product Owners who deliver highly innovative, differentiating products and solutions. On her way to the top of the Product organization, Desiree was a leader within CJ’s Advertiser Development department, managing teams responsible for the success of some of CJ's top clients. Desiree has over 14 years of experience in digital media: in marketing, client management, and product development.

Desiree graduated with honors from Clark University with a BA in both Marketing and Studio Arts.

Fun Facts:
First Big Purchase:
Jeep Wrangler
First Job:
Worked at a micro-brewery
Most Hated Food:
Vice President, Publisher Development

Kelly Merkel

In her current role as VP of Publisher Development, Kelly leads the team that facilitates and expands the global distribution partnerships and affiliations that are responsible for the reach and growth across the CJ Affiliate platform.

Kelly came to CJ in 2010 and quickly rose through the Client Development ranks. With 17 years of account management experience, Kelly continually grew her client’s business through strategic initiatives, innovative solution adoption and an intense focus on elevating her team’s performance. 

Kelly graduated with a BS in Marketing and Operations Management from Indiana University and earned an MBA from the University of Southern California. 

Fun Facts:
Best Advice Received:
Assume innocence. Don't interpret others' negative behavior as a reflection of you.
Most Hated Food:
Peanut Butter
Family Tradition:
We play some pretty intense games of Uno every holiday.
Vice President, Marketing & Business Systems

Nicole Ron

Nicole is the head of both the Marketing and Business Systems teams and oversees the creation and implementation of go-to-market strategies, brand positioning, and content strategy. Nicole also leads marketing automation and is responsible for the development and implementation of solutions that drive business efficiency at scale.

Nicole joined CJ in 2007 and has held key roles across all areas of the business, including client support, account management, and strategic solutions. For her contributions, Nicole received the Epsilon Excellence award in 2016. 

Nicole attended the University of California, Santa Barbara, in the BFA of Dance program.

Fun Facts:
Singer in classic rock cover band
On My Playlist:
The Dave Matthews Band
Morning Motivation:
My cat
Vice President, Finance

Heather Pilat

Heather leads CJ's Finance team, acting as a liaison between Epsilon and CJ and ensuring that forecasting and budgeting are transparent and seamless. She has also been responsible for CJ's financial planning since 2007.

Since joining CJ in 1999, as part of Be Free, Heather has held multiple positions across the organization, within marketing, analytics, and product marketing.

Heather graduated Summa Cum Laude with a BS in Quantitative Methods and Marketing from Babson College.

Fun Facts:
On My Playlist:
Audio books
Favorite Trip:
Munich, Germany
First Job:
Working at a shoe store
Vice President, Support Operations & Compliance

Clara Holm

Clara joined CJ Affiliate in 2010 on the Support & Compliance team, managing advertiser compliance standards, and has since led several operational teams at CJ and Conversant. In her current role, Clara is responsible for leading the front-line client support teams and oversees Network Quality & Program Compliance. Prior to her role at CJ, Clara started her career at Cox Communications as a marketing manager overseeing marketing operations for residential video services.

Clara graduated from Westmont College with a BA in Communication Studies and earned her MBA from Pepperdine University.

Fun Facts:
First Job:
Grocery store bagger
Talent Wish:
To speak another language
Most Hated Food:
Director, Human Resources & Recruitment

Anna Erinakis

As the head of Human Resources & Recruitment, Anna finds great talent to join the CJ Affiliate family and continues to support their development. Since joining CJ in 2010, Anna has held multiple positions across recruiting and human resources and has worked to find the right roles to fit the skillsets of candidates and to continue helping them thrive as CJ employees. 

Anna graduated from the University of California, Santa Barbara with a BA in History and Sociology, and later earned a certificate in Human Resource Management.

Fun Facts:
Favorite Trip:
Crete, Greece
Morning Motivation:
First Job:
Image Repository Auditor

Trusted by the World’s Largest Brands

Don’t just take our word for it. Check out our client success stories.


Our Accolades

Preferred Network by Advertisers and Publishers: 2013, 2014, 2015, 2016, 2017, 2018, 2019

Industry Choice of Network (Winner) 2017, 2018
Best Use of Data (Winner) 2018
Best Performance Marketing Campaign – USA (Winner) 2018
Best Full-Service Affiliate Network (High Commendation) 2018
Best Industry Collaboration (High Commendation) 2018
Best Influencer Campaign (High Commendation) 2018
Best Managed Global Affiliate Program (High Commendation) 2018
Best Managed Affiliate Program – Western Europe (High Commendation) 2018
Best Use of Data (High Commendation) 2017

Best Managed Affiliate Program – Eastern Europe (Winner) 2017
Best Managed Affiliate Program – Western Europe (Winner) 2017

Advertiser Innovation (Winner): 2016
Best Team in Performance Marketing (Winner): 2018
Best Managed Affiliate Program (Winner): 2016, 2019
Best Brand Engagement Campaign (High Commendation): 2018
Best in Retail (High Commendation):  2016
Best Managed Affiliate Program (Winner): 2017
Best Paid Search Campaign (Winner): 2018
Best Retail Campaign (Winner): 2017
Best Travel & Leisure Campaign (High Commendation): 2017, 2018, 2019
Best Travel & Leisure Campaign (Winner): 2018
Best Use of Automation (High Commendation): 2018
Best Use of Data (High Commendation): 2016
Global Excellence (High Commendation): 2016

Top 50 Industry Players: 

Jessica Woodbury, Director of Content Development, CJ Affiliate   2017
Owen Hancock, EU Head of Strategy, CJ Affiliate      2017

Best Affiliate Network: 2019 Finalist

Top 500 Best Employers for Diversity (2019)
Top 200 Growth Champions (2017)
Top 25 Fast Tech (2017)

Top 100 Best Companies to Work For (2015, 2016, 2017, 2018, 2019)
Top 100 Best Top 50 Best Workplaces for Diversity (2015, 2016, 2017, 2018)
Top 100 Best Workplaces for Millennials (2015, 2016, 2017, 2018)
Top 100 Best Workplaces for Women (2015, 2016, 2017, 2018)

Payment Systems 2015 (Winner)

Best Places to Work for LGBTQ Equality (2017)
Learn More

Want to find out more About Us? Check out the links below to learn more about affiliate marketing, see what we’ve been up to, check out career opportunities, and get in touch.

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