We dare to think big and drive bigger results.

Mayuresh Kshetramade

As the global CEO of CJ Affiliate, Mayur brings an immense depth and breadth of knowledge of the affiliate industry as well as a keen ability to deliver innovative, customer-centric solutions. Prior to taking the company's reigns in 2019, Mayur spent three years as the SVP of Client Development and Data Science at CJ.

Before joining CJ in 2016, Mayur led the Conversant Personalized Media business in the UK. Prior to that, Mayur was part of the executive team at Affinnova leading the international business where he helped grow their business in Europe and Asia more than two-fold. When Nielsen acquired Affinnova in October 2014, its international business accounted for more than 25% of the company's overall revenue.

Mayur graduated with a BS in Statistics from the University of Mumbai and earned an MS in Economics from The University of Texas at Austin.

Paul Tibbitt

Paul heads up the Client Development, Corporate Development, and Business Development teams in the US, driving adoption, retention, and utilization of the CJ Affiliate network by advertisers of every size. Before joining CJ, Paul led the North America sales team at Affinnova, transforming the business model from custom projects to SAAS. After Nielsen acquired Affinnova in October 2014, Paul led the strategic global accounts team for Nielsen's Innovation Practice in the US. Paul began his career in media consulting, both selling and leading engagements.

Paul graduated from Clark University, earning a BA in Psychology, Magna Cum Laude, Phi Beta Kappa, followed by an MBA in Marketing.

Kelly Merkel

In her current role as VP of Publisher Development, Kelly leads the team that facilitates and expands the global distribution partnerships and affiliations that are responsible for the reach and growth across the CJ Affiliate platform.

Kelly came to CJ in 2010 and quickly rose through the Client Development ranks. With 17 years of account management experience, Kelly continually grew her client’s business through strategic initiatives, innovative solution adoption and an intense focus on elevating her team’s performance. 

Kelly graduated with a BS in Marketing and Operations Management from Indiana University and earned an MBA from the University of Southern California. 

Jules Bazley

As Regional Vice President, EMEA, Jules is responsible for the growth and development of the CJ network across EMEA, with specific ownership of the UK and Spanish markets.

Prior to joining CJ Affiliate in 2015, Jules has had a long-standing career in performance marketing with experience in growing networks, agencies, and brands. 

Jules graduated in Business Studies from the University of Portsmouth.

Tobias Allgeyer

As Regional Vice President, EMEA, Tobias is responsible for the CJ Affiliate business in Germany, France, and the Nordics. He also manages cooperation for Eastern Europe and the MENA region.

Tobias joined CJ in 2010. Prior to joining CJ Tobias held various Senior Management roles on both the publisher and the network side.

Tobias graduated in Business Administration (SMB) from the University of Aalen.

Madhukar Rao

Madhu leads a team of rock stars in India spanning Client Development, Publisher Development, Program Compliance, and Data Science.

He is also responsible for growing the CJ network in the region, onboarding new clients and publisher partners. Prior to joining CJ in 2019, Madhu was overseeing multiple portfolios at Epsilon for four years. He has played pivotal roles in Business Development, Account Management, and Operations, delivering excellence throughout his career.

He brings over 18 years of experience across marketing technology and digital marketing. He is passionate about building teams from the ground up and collaborating with clients to co-create win-win scenarios.

Madhu graduated with BS in Electronics from University of Bangalore and earned MBA in Marketing from Manipal University.

Amalia Thomas

As Vice President of Client Development, Amalia leads client growth and talent development for CJ’s  East Coast offices of North America. She's also responsible for the strategy to profitably scale our operations globally. Since joining CJ in 2010, Amalia has held multiple positions throughout Client Development, delivering growth for Advertisers across multiple verticals. Prior to joining CJ, Amalia started her career in the software industry at Citrix Online, managing SMB accounts.

Amalia is a proud Gaucho! She graduated with a BA in Global Studies, with an emphasis in International Relations from the University of California, Santa Barbara.

Sommer Urias

As Vice President of Client Development, Sommer leads client growth and talent development for our SoCal, San Francisco, and Chicago client teams. She is responsible for setting the direction for client adoption of CJ solutions that drive strategies that deliver on client goals. 

Sommer’s career at CJ began 13 years ago as the receptionist in our Santa Barbara office. She worked her way up through Client Development, where she has been instrumental in helping shape CJ innovations with a data-first approach. 

Sommer attended the University of California, Santa Barbara where she majored in Psychology.

Lisa Friedman

Lisa leads client growth and talent development across North America within CJ Affiliate’s Self-Service, Point of Contact, and Agency service solutions groups. She is specifically responsible for ensuring a seamless experience and success for self-executed affiliate programs managed by advertisers or agency partners.

Following a sales position with CJ’s sister company Conversant, Lisa joined CJ in 2013 where she took on roles as an enterprise account management team leader in Client Development and subsequently managed strategic relationships in Corporate Development.

Lisa graduated from University at Buffalo with a B.A. in Communications.