Activating Smarter Growth Through Full-Stack Performance
This case study highlights the power of aligning the right agency expertise with the right technology partner. It offers a proven blueprint for brands looking to scale affiliate programs with precision, efficiency, and long-term value—without sacrificing profitability.
Key Takeaways
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Strategic Partner Optimization → Accelerated revenue growth and customer acquisition
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CJ’s Advanced Technology → Smarter commissioning, real-time tracking, and actionable insights
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Improved Efficiency → Higher ROI and reduced CAC through intelligent program design
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Expanded Loyalty & Retargeting → Increased engagement and customer lifetime value
+38%
|
|
+20% |
|
19% |
| YOY Revenue Growth |
Growth in New-To-File Customers |
Increase in ROI |
Background
Revival Animal Health, a premium pet health care brand, had already built a strong foundation in affiliate marketing through a long-standing partnership with JEBCommerce. Entering 2024 with ambitious new goals, the brand needed more than incremental gains—it needed a step-change in performance.
With an eye on efficiency and a focus on sustainable customer growth, Revival set out to:
- Drive 25% YoY revenue growth
- Improve ROI by 15% and lower CAC by 10%
- Increase New-To-File (NTF) customer acquisition by 15%
- Expand new customer reach while deepening retention
These goals presented a familiar challenge in a new context: grow faster and smarter—without sacrificing value or over-relying on promotions.
To make that leap, Revival and JEBCommerce partnered with CJ Affiliate to activate the full capabilities of a performance platform designed for today’s commerce complexity.
About Revival Animal Health
Founded over 30 years ago by Dr. Roy Nielsen, Jr., Revival Animal Health has grown from a basement startup into a nationally trusted name in pet health. With over 85 employees, a modern warehouse, and a mission rooted in care, Revival remains dedicated to delivering expert advice, premium products, and exceptional service to pet owners across the country.
The Challenge
Even with strong historical performance, Revival’s next phase required a smarter approach to scale:
- Ambitious growth targets demanded a broader and more effective partner strategy.
- Tight budgets required smarter spend—every dollar needed to work harder.
- Customer acquisition needed refinement, especially among first-time buyers.
- Promotional dependency had to decrease to protect long-term value and LTV.
Scaling revenue while increasing efficiency and deepening retention isn’t easy—but with the right platform and partners, it’s possible.
Strategic Solutions
1. Smarter Partner Mix and Expansion
JEBCommerce led with a dual strategy: expand intelligently, and optimize intentionally.
- Targeted Recruitment: Onboarded high-potential loyalty and cashback publishers to extend reach while minimizing promotional overuse.
- Category Diversification: Introduced technology, content, and card-linked offer (CLO) partners to unlock new audience segments and higher-value conversions.
- Publisher Optimization: Refined placements and deepened engagement with top performers to ensure alignment with ROI and NTF goals.
2. Activating CJ’s Platform for Precision Growth
CJ Affiliate provided the backbone for this evolution—delivering data, flexibility, and control.
- Advanced Tracking & Attribution: Enabled clear differentiation between new and returning customers, helping the team fine-tune every touchpoint.
- Dynamic Commissioning: Customized commission structures rewarded NTF performance and aligned incentives across the partner mix.
- Real-Time Analytics: CJ’s reporting tools gave JEBCommerce the ability to pivot quickly—adjusting strategy with confidence and speed based on live performance.
Results: Growth that Performs and Scales
This wasn’t just performance for performance’s sake—it was growth powered by clarity, alignment, and smarter decision-making.
What Made It Work
At the heart of this success was synergy:
- A forward-thinking brand with a long-term vision
- An empowered agency partner driving execution with precision
- A flexible, data-rich platform that turned strategy into scalable action
Together, JEBCommerce and CJ helped Revival move beyond transactional performance—toward a more connected, sustainable model of commerce growth.
Key Takeaways
- Smarter Partnering = Smarter Growth
Expanding into loyalty, content, and CLO channels unlocked higher-value conversions without relying on blanket discounts. - Tech That Drives Impact
Dynamic commissioning, advanced tracking, and real-time analytics turned CJ from a network into a performance engine. - Efficiency is a Strategy, Not a Compromise
The program improved ROI and reduced CAC while accelerating new customer acquisition and retention.
Conclusion:
A Blueprint for What’s Possible
Revival Animal Health’s affiliate transformation proves that affiliate marketing, when powered by the right strategy and platform, can deliver more than clicks and commissions—it can drive real business outcomes.
This is what performance commerce looks like in practice:
Connected, data-driven, and built to grow.
