×
Registration for the CJU20 Digital Series opens August 11th!

September 2020

Digital
Series

This year we are excited to announce the CJU20 Digital Series, bringing the best of CJU out of the venue and into your home! The series will feature thought leadership from industry experts that highlight how affiliate can be leveraged to drive growth during our new normal and beyond. We look forward to connecting with you online!

What You Can Expect

We are embracing the power of digital and inviting active CJ Affiliate clients to join us online for two half-days of complimentary content, including access to the CEO Keynote, thought leadership sessions, and Discovery Lab trainings.

Learn
Sessions

Our in-depth sessions are structured to inform and educate you on the industry's most pressing topics. Get the latest on affiliate strategies, tracking methods, and what CJ is doing to lead the way.

Train
Discovery Lab

This year we are excited to open the Discovery Lab up to a wider audience. Our digital trainings led by CJ experts will cover affiliate tactics and tangible program strategies.

Inspire
Thought Leaders

Leading brands will share their experiences tackling some of the toughest challenges that 2020 presented. We'll also feature senior leaders from CJ for our first-ever “Ask Me Anything” panel.

Series 1
Wednesday
9.9.2020
9:00 AM - 9:30 AM | Session 1
CJU20 CEO Keynote

The CJU20 Digital Series kicks off with a keynote from Mayuresh Kshetramade, CEO of CJ Affiliate. Mayur will reflect on recent events that have had a profound impact on the marketing industry and how the affiliate channel and CJ specifically has responded to help brands meet changes to consumer demand. He will share what we’ve done to deepen partnerships with our clients and how we are positioned to lead them through the rest of the year and into 2021.  

photo of Mayuresh Kshetramade
CEO, CJ Affiliate
9:30 AM - 10:15 AM | Session 2
Beyond COVID-19: Strategies for Program Resilience

The emergence of a global pandemic has underscored the need for a business plan that can react quickly to unexpected shocks. In this panel, you will learn how fellow marketers responded to abrupt changes in their businesses, the strengths and skills sets they’ve developed through the process, and a look into how they are thinking about their businesses’ future in the months ahead.

photo of Siobhan Williamson - Moderator
EU Group Director, Business Operations, CJ Affiliate
photo of Sam Richards
Senior Director, Hotels.com
photo of Lauren Emde
Affiliate Marketing Associate, Walgreens
photo of Angus Drummond
Commercial Director, VoucherCodes
photo of Ed Camargo
Managing Director, NMPi

Sign up here:
10:30 AM - 11:00 AM | Discovery Lab | Advertiser
Diversification: 3 Ways to Drive Long-Term Growth

The recruitment of new, diverse publishers is critical to get your brand in front of more customers throughout the path to purchase. Over a five-year period recruited publishers generate 60% of a program’s revenue. This training lays out three strategies to diversify an advertiser program to expand reach and achieve long-term growth—and how CJ’s new publisher recruitment tool, Partner Discovery, makes that possible.

Attendees will learn:
• How to reach new audiences by looking beyond the “traditional” publisher promotional methods
• Why upper funnel reach via influencers and review sites are an important part of diverse programs
• Ways to effectively manage incentives to influence consumer behavior

photo of Steven Coyle
Client Development Director, CJ Affiliate
photo of Victoria Prince
Client Development Director, CJ Affiliate

Sign up here:
10:30 AM - 11:00 AM | Discovery Lab | Publisher
How Successful Publishers Win New Advertisers

Curious to know what the most successful publishers do to secure a new partnership? This training shares what advertisers really need to hear before saying “yes” and examines the most common obstacles. Delivered by members of the CJ Publisher and Client Development team who have been in “the room where it happened. ”

Attendees will learn:

  • Why “talking the talk” is so critical when speaking to prospective advertisers  
  • Successful ways to hone and communicate your affiliate elevator pitch to reach the widest array of potential partners
  • The critical, attention-grabbing elements of any communication you send to advertisers
photo of Dirk Mieth
Director, Publisher Development, CJ Affiliate
photo of Owen Kauppila
Sr. Client Development Manager, CJ Affiliate

Sign up here:
Series 2
Wednesday
9.23.2020
9:00 AM - 9:45 AM | Session 1
AMA: CJ’s Leaders Answer Your Questions

You have burning questions; CJ’s senior leaders have answers. In the tradition of Reddit’s “Ask Me Anything” series, this panel session will address questions submitted by attendees. Don’t miss this opportunity to hear industry takes from the fearless team that lives and breathes CJ’s product development, network quality, client teams, global initiatives, and publisher growth.

photo of Nicole Ron - Moderator
VP, Marketing & Business Systems, CJ Affiliate
photo of Paul Tibbitt
President, CJ Affiliate
photo of Jules Bazley
Regional VP, EMEA, CJ Affiliate
photo of Tobias Allgeyer
Regional VP, EMEA, CJ Affiliate
photo of Kelly Merkel
VP, Publisher Development, CJ Affiliate
photo of Desiree Toto
VP, Product Development, CJ Affiliate
9:45 AM - 10:30 AM | Session 2
How to Navigate—and Thrive—in a Privacy-First World

As a digital advertising network, CJ has seen firsthand how privacy-focused tracking changes affect our clients and the rest of the digital ecosystem. New technologies and policies that set higher standards for user privacy and data protection have driven sweeping changes in the online advertising industry. If you’re wondering how to best navigate this changing landscape, which has made measurement more difficult, you’re not alone—both advertisers and publishers will benefit from this session. Angela Ballard, CJ’s lead Product Manager focused on tracking, will clearly explain how marketers can prepare for a privacy-focused future and how CJ has shifted its approach in a few key areas to support our clients.

photo of Angela Ballard
Sr. Product Manager, CJ Affiliate

Sign up here:
11:00 AM - 11:30 AM | Discovery Lab | Publisher
How COVID-19 Will Reshape Holiday 2020

There are many new factors for publishers to consider heading into the peak shopping season and this session addresses them head on. Senior member of CJ’s Publisher Development team will focus on important industry trends CJ has been tracking and share ideas on how publishers can remain agile and effective while navigating the space where holiday shopping and COVID-19 intersect.

photo of Kate Knight
Director, Publisher Development, CJ Affiliate
photo of Alex Hart
Global Account Director, Publisher Development, CJ Affiliate

Sign up here:
11:00 AM - 11:30 AM | Discovery Lab | Advertiser
Maximizing Affiliate Within Your Organization

Attend this session to learn how to best position the affiliate channel and garner a greater share of your organization’s marketing spend and investment. This training shares the most persuasive points that will help decision makers in your organization really understand the channel’s opportunity and value. This training is based on first-hand knowledge of what works in terms of setting affiliate up for greater, long-term investment.

Attendees will learn:

  • Ideas for tailoring your affiliate message to different stakeholders in your organization
  • How to use the affiliate channel’s strong lifetime value and incrementality metrics to overcome objections
  • What other brands achieved when the affiliate channel was successfully positioned
photo of Camille Ip
VP, Corporate Development, CJ Affiliate
photo of Jacob Jeffery
Group Director, Client Development, CJ Affiliate

Sign up here:
11:35 AM - 12:30 PM | Special Session
Conversations for Change: Addressing the Need for Diversity, Equity, and Inclusion in Affiliate

How can affiliate marketing make better progress on diversity, equity, and inclusion? This engaging discussion with leaders from across the digital ad industry will shed light on how they are navigating today’s heightened discussions on systemic racism, how to lead teams to do the same, and ways we can all drive meaningful and lasting change. This conversation will inspire you to initiate change within your own spheres of influence, whether in your organization, team, or personal life. (Panelists to be announced shortly)

photo of Kenya Feinberg - Moderator
VP, Corporate Development, CJ Affiliate

Sign up here:
Thank you to our CJU20 Diamond Sponsor!

2020 Sponsors

Piggy
Honey
Thank you to our 2020 Diamond Sponsor!