Dec 15, 2016
Lifestyle blogger Jo-Lynne Shane gained new Advertisers, increased Publisher commissions, and boosted ad sales revenue after a CJ Content-Certified designation. A YOY comparison of results from October - March proves CJ's Content Solution successful.
Audience Refresh for Lifestyle Blog
Jo-Lynne Shane started her affiliate program in 2010. As the years passed, Jo-Lynne needed to come up with new ways to build advertiser partnerships and grow her affiliate program, but she wasn't quite sure how.
Goal: Increase Advertisers, Grow Revenue
As a publisher in the network for over five years, Jo-Lynne Shane looked to increase the advertisers within her affiliate program in order to grow advertiser sales, commission rates, and ultimately overall revenue.
Solution: Content Solution & Content Certified Program
Jo-Lynne Shane leveraged a suite of tools within CJ's Content Solution, received tailored support from CJ's Content Team, and her blog received a "Content Certified" designation—connecting her with more advertisers at more competitive rates. As a Content Certified publisher, Jo-Lynne participated in additional sponsored posts, establishing long-term relationships with brands and ultimately earning more revenue from the affiliate channel.
After taking advantage of CJ's Content Solution and becoming Content Certified, publisher Jo-Lynne Shane amassed new Advertiser relationships, enjoyed an increase in Publisher commissions, and growth in revenue via Advertiser sales.
"I've been working with CJ Affiliate for several years, but it wasn't until I became a part of the Content Certified program that my revenue really started to grow...CJ Affiliate is now one of the top revenue generators for my website." Jo-Lynne Shane , Owner
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