Success Story

Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Dec 15, 2016

Lifestyle blogger Jo-Lynne Shane gained new Advertisers, increased Publisher commissions, and boosted ad sales revenue after a CJ Content-Certified designation. A YOY comparison of results from October - March proves CJ's Content Solution successful.

 
Results at a Glance:
Content Certified Results
 
Scenario:

Audience Refresh for Lifestyle Blog
Jo-Lynne Shane started her affiliate program in 2010. As the years passed, Jo-Lynne needed to come up with new ways to build advertiser partnerships and grow her affiliate program, but she wasn't quite sure how.

Goal: Increase Advertisers, Grow Revenue
As a publisher in the network for over five years, Jo-Lynne Shane looked to increase the advertisers within her affiliate program in order to grow advertiser sales, commission rates, and ultimately overall revenue.

Solution: Content Solution & Content Certified Program
Jo-Lynne Shane leveraged a suite of tools within CJ's Content Solution, received tailored support from CJ's Content Team, and her blog received a "Content Certified" designation—connecting her with more advertisers at more competitive rates. As a Content Certified publisher, Jo-Lynne participated in additional sponsored posts, establishing long-term relationships with brands and ultimately earning more revenue from the affiliate channel.

 

 
Results: Stunning

After taking advantage of CJ's Content Solution and becoming Content Certified, publisher Jo-Lynne Shane amassed new Advertiser relationships, enjoyed an increase in Publisher commissions, and growth in revenue via Advertiser sales.

  • 61 new Advertiser relationships via CJ's Content Certified Program
  • 6 sponsored post campaigns since being certified
  • 191% increase in Publisher commissions, including sponsored post revenue
  • 156% increase in Advertiser sales

 

"I've been working with CJ Affiliate for several years, but it wasn't until I became a part of the Content Certified program that my revenue really started to grow...CJ Affiliate is now one of the top revenue generators for my website." Jo-Lynne Shane , Owner
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