Financial Services Brand Grows Lead Quality & Incremental Sales with CJ
Nov 2, 2018
A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and generate incremental sales.
At a Glance
50% higher than average lead quality
92% of sales first-click attributed to VIP Influencer Campaign
A financial services brand was looking to launch a new product at the beginning of their peak season.
This brand looked to CJ Affiliate to leverage their VIP Influencer Campaigns to connect them with 14 targeted influencers to further promote their brand and new product.
When analyzing the campaign, this brand compared first click attribution results from internal reports to last click sales tracked through CJ to determine lead quality.
The brand’s analysis at the end of the peak season revealed that 92% of sales were first-click attributed to the campaign ran by CJ and it’s targeted influencers.
With a program average of 42% of sales being first-click attributed to affiliate, the VIP Influencer Campaign drove 50% higher lead quality than program average.
This campaign exceeded the brand’s expectations and solidified that content and influencers initiated engagement with the brand and ultimately drove high-quality sales throughout the brand’s peak season.