Lifestyle Blogger Sees Revenue Growth through Audience Expansion
Dec 15, 2016
Lifestyle blogger Jo-Lynne Shane gained new Advertisers, increased Publisher commissions, and boosted ad sales revenue after a CJ Content-Certified designation. A YOY comparison of results from October - March proves CJ's Content Solution successful.
Results at a Glance:
Audience Refresh for Lifestyle Blog Jo-Lynne Shane started her affiliate program in 2010. As the years passed, Jo-Lynne needed to come up with new ways to build advertiser partnerships and grow her affiliate program, but she wasn't quite sure how.
Goal: Increase Advertisers, Grow Revenue As a publisher in the network for over five years, Jo-Lynne Shane looked to increase the advertisers within her affiliate program in order to grow advertiser sales, commission rates, and ultimately overall revenue.
Solution: Content Solution & Content Certified Program Jo-Lynne Shane leveraged a suite of tools within CJ's Content Solution, received tailored support from CJ's Content Team, and her blog received a "Content Certified" designation—connecting her with more advertisers at more competitive rates. As a Content Certified publisher, Jo-Lynne participated in additional sponsored posts, establishing long-term relationships with brands and ultimately earning more revenue from the affiliate channel.
After taking advantage of CJ's Content Solution and becoming Content Certified, publisher Jo-Lynne Shane amassed new Advertiser relationships, enjoyed an increase in Publisher commissions, and growth in revenue via Advertiser sales.
61 new Advertiser relationships via CJ's Content Certified Program
6 sponsored post campaigns since being certified
191% increase in Publisher commissions, including sponsored post revenue
156% increase in Advertiser sales
"I've been working with CJ Affiliate for several years, but it wasn't until I became a part of the Content Certified program that my revenue really started to grow...CJ Affiliate is now one of the top revenue generators for my website." Jo-Lynne Shane , Owner
Content Certified Program
The Content Certified program jumpstarts relationships between pre-qualified content publishers and category-specific advertisers looking to expand their brands within quality environments.