Health and wellness company, Life Extension, surpassed their goals of increased revenue, number of sales, and brand engagement after implementing a search strategy proposed by CJ.
597% |
|
655% |
|
788% |
| YOY increase in revenue |
YOY increase in sales |
YOY increase in clicks |
Background
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Life Extension is a small health and wellness business in high-growth mode that was looking to expand brand reach with goals to increase engagement, sales volume, and revenue.
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Instead of having to build out an in-house team, Life Extension wanted a scalable way to test marketing models that have the greatest impact on their bottom line.
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Life Extension wanted to grow its affiliate revenue by 50% over six months.
Solution
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Life Extension worked with the CJ Growth Consultancy team instead of building an in-house team.
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The health and wellness brand was not currently running search marketing through the affiliate channel and their CJ contact identified this as a key area to help drive growth.
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CJ developed a strategic recommendation that identified two publishers for a paid search campaign.
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With brand approval, each publisher launched on tier-one search engines and focused on various promotional keywords.
Results
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After just six months of running the strategic search campaign with the two targeted publishers, Life Extension noticed tremendous growth in clicks, number of sales, and overall revenue.
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Life Extension was so pleased with the results of the search campaign, and affiliate in general, that they’ve continued to invest in the channel and look to CJ for strategic growth opportunities.
