Case Study

Health & Wellness Company, Life Extension, Drives Big Growth with a Strategic Search Campaign via Affiliate

Mar 26, 2019

Health and wellness company, Life Extension, surpassed their goals of increased revenue, number of sales, and brand engagement after implementing a search strategy proposed by CJ Affiliate.


At a Glance
  • 579% YOY increase in revenue.

  • 655% YOY increase in number of sales.

  • 788% YOY increase in clicks.


The Story
  • Small health and wellness business in high growth mode, looked to expand brand reach with goal of increasing engagement, number of sales, and revenue.

  • Instead of having to build out an in-house team, Life Extension wanted a scalable way to test marketing models that have the greatest impact on their bottom line.

  • Life Extension wanted to grow their affiliate revenue by 50% over a six-month period.


The Solution
  • Life Extension worked with the CJ Affiliate Point of Contact service team in lieu of building out an in-house team.

  • The health and wellness brand was not currently running search marketing in affiliate and the CJ account team identified this as a key area to help drive growth.

  • CJ developed a strategic campaign that identified two publishers with whom they recommended testing a paid search campaign.

  • Each publisher, with brand approval, launched on tier one search engines and focused on a variety of promotional keywords.


The Results
  • After just 6 months of running the strategic search campaign with the two targeted publishers, Life Extension noticed tremendous growth in clicks, number of sales, and overall revenue.

  • Life Extension was so pleased with the results of the search campaign, and affiliate in general, they’ve continued investment in the channel and continued working with CJ for strategic growth opportunities.