Case Study

Health & Wellness Brand Drives Big Growth via Search in Affiliate

Mar 26, 2019

Health and wellness company, Life Extension, surpassed their goals of increased revenue, number of sales, and brand engagement after implementing a search strategy proposed by CJ.

life-extension-logo

 
At a Glance
  • 579% YOY increase in revenue.

  • 655% YOY increase in number of sales.

  • 788% YOY increase in clicks.

 

The Story
  • Life Extension is a small health and wellness business in high-growth mode that was looking to expand brand reach with goals to increase engagement, sales volume, and revenue.

  • Instead of having to build out an in-house team, Life Extension wanted a scalable way to test marketing models that have the greatest impact on their bottom line.

  • Life Extension wanted to grow their affiliate revenue by 50% over a six-month period.

 

The Solution
  • Life Extension worked with the CJ Growth Consultant team in lieu of building out an in-house team.

  • The health and wellness brand was not currently running search marketing in affiliate and their CJ contact identified this as a key area to help drive growth.

  • CJ developed a strategic campaign that identified two publishers with whom they recommended testing a paid search campaign.

  • Each publisher, with brand approval, launched on tier one search engines and focused on a variety of promotional keywords.

 

The Results
  • After just six months of running the strategic search campaign with the two targeted publishers, Life Extension noticed tremendous growth in clicks, number of sales, and overall revenue.

  • Life Extension was so pleased with the results of the search campaign, and affiliate in general, that they’ve continued investment in the channel and continued working with CJ for strategic growth opportunities.