About Us
We make your efforts count, measurably and meaningfully.
About Us
We make your efforts count, measurably and meaningfully.
Our Story
From helping to invent the affiliate industry, to performance marketing and what comes next, we’ve earned a reputation for maintaining the largest, most reliable partnership-based platform and sterling service with a personal touch. Founded in Santa Barbara, California in 1998, CJ (formerly Commission Junction), leads the industry as the most established name in global performance marketing, specialising in affiliate marketing technology.
We’re the platform of choice for driving profitable growth for over 3,800 global brands around the world across all verticals including retail, travel, finance, and network & home services. Our technology powers a partnership ecosystem where over 167K publishers and brands engage billions of consumers worldwide.
As part of Publicis Groupe, aligned with Publicis Media, we leverage unparallelled data, technology, and strategic expertise to bring a truly customer-centric approach to performance marketing. In an industry with much uncharted territory, trust a steady hand.
Trusted by the World’s Largest Brands
Don’t just take our word for it. Check out our client case studies to see why 2X as many IR500 brands choose to work with us compared to our nearest competitor.
Executive Leadership
CEO
Santi Pierini
As the global CEO of CJ, Santi brings extensive knowledge and experience in the affiliate industry, along with a talent for delivering innovative, platform-based solutions.
Before joining CJ in 2024, Santi led several performance marketing software companies known for their technological excellence and global reach. With a deep understanding of performance marketing, affiliate marketing, and partnerships, Santi possesses a keen grasp of performance and partnership marketplace dynamics.
Santi graduated with Honours and a BS in Computer Science from California Polytechnic State University-San Luis Obispo. He is currently based in Laguna Beach, CA.
Fun Facts:
Favourite Travel Destination:
Amalfi Coast in Italy & North Shore of Oahu
Amalfi Coast in Italy & North Shore of Oahu
Favourite Quote:
“I'd rather regret the things I've done than regret the things I haven't done.” - Lucille Ball
“I'd rather regret the things I've done than regret the things I haven't done.” - Lucille Ball
Hobbies:
Playing guitar in a local band and playing tennis
Playing guitar in a local band and playing tennis
SENIOR VICE PRESIDENT OF PRODUCT & AUTOMATION
Aruna Bhagtani
As Senior Vice President of Product & Automation, Aruna leads a global team responsible for Product, User Experience, Internal Automation, and Support Operations. Her team is dedicated to delivering innovative, performance-driven solutions that support a wide range of partnerships, from affiliates to creators to strategic business collaborations. By leveraging rich data assets, Aruna empowers clients to optimize their programs and drive measurable results across the entire partnership spectrum.
Aruna began her career as a software developer and later transitioned into technical sales engineering, selling enterprise solutions for the hospitality and attractions industry in the Middle East. Since joining CJ in 2011, she has grown into a pivotal figure in the company, ensuring CJ’s product offerings stay ahead of industry trends and continue to meet the evolving needs of all partners. Her combination of technical skills and business acumen has shaped her approach to product innovation and automation.
Aruna holds a bachelor's degree in computer science, graduating summa cum laude from National American University (South Dakota), and an MBA in International Business and Marketing from Madonna University (Michigan).
Fun Facts:
Favorite Travel Destination:
Japan
Japan
On My Playlist:
Taylor Swift and lots of Eminem
Taylor Swift and lots of Eminem
Best Advice Received:
“Get comfortable with not knowing,” a principle that has helped me lead through ambiguity and complexity.
“Get comfortable with not knowing,” a principle that has helped me lead through ambiguity and complexity.
Vice President, Talent
Anna Erinakis
As the head of Human Resources & Recruitment, Anna finds great talent to join the CJ family and continues to support their development. Since joining CJ in 2010, Anna has held multiple positions across recruiting and human resources and has worked to find the right roles to fit the skillsets of candidates and to continue helping them thrive as CJ employees.
Anna graduated from the University of California, Santa Barbara with a BA in History and Sociology, and later earned a certificate in Human Resource Management.
Fun Facts:
Favourite Trip:
Crete, Greece
Crete, Greece
Morning Motivation:
Coffee
Coffee
First Job:
Image Repository Auditor
Image Repository Auditor
Senior Vice President, Publisher Development
Kelly Merkel
In her current role as SVP of Publisher Development, Kelly leads the team that facilitates and expands the global distribution partnerships and affiliations that are responsible for the reach and growth across the CJ platform.
Kelly came to CJ in 2010 and quickly rose through the Client Development ranks. With 17 years of account management experience, Kelly continually grew her clients' business through strategic initiatives, innovative solution adoption, and an intense focus on elevating her team’s performance.
Kelly graduated with a BS in Marketing and Operations Management from Indiana University and earned an MBA from the University of Southern California.
Fun Facts:
Best Advice Received:
Assume innocence. Don't interpret others' negative behaviour as a reflection of you.
Assume innocence. Don't interpret others' negative behaviour as a reflection of you.
Most Hated Food:
Peanut Butter
Peanut Butter
Family Tradition:
We play some pretty intense games of Uno every holiday.
We play some pretty intense games of Uno every holiday.
SENIOR VICE PRESIDENT, BUSINESS TRANSFORMATION
Jen Pena
As Senior Vice President of Business Transformation, Jen drives change and transformation throughout CJ. This includes aligning teams on key initiatives and ensuring CJ's strategic direction evolves within the wider digital marketing industry.
Jen is a familiar face at CJ, having rejoined the company in December 2023 after initially joining in 2016. With over 20 years of experience in change management, communications, and employee engagement, Jen has served as a Talent and Human Resources leader across diverse industries, including fashion, retail, aerospace, cannabis, and digital marketing in both Influencer and Affiliate sectors.
She holds a Bachelor of Arts in Communication, Legal Institutions, Economics, and Government from American University in Washington DC and an MBA with a focus on Information Technology from Texas A&M University.
Fun Facts:
Favourite Traditions:
Making fresh donuts and watching the Macy’s Day Parade on Thanksgiving morning.
Making fresh donuts and watching the Macy’s Day Parade on Thanksgiving morning.
Morning Motivation:
As an early riser, I enjoy drinking coffee and relaxing in a quiet house.
As an early riser, I enjoy drinking coffee and relaxing in a quiet house.
Hobbies:
I row (on the water whenever possible!) and cycle.
I row (on the water whenever possible!) and cycle.
Senior Vice President, Finance
Heather Pilat
Heather leads CJ's Global Finance team, responsible for FP&A, Accounting, payment, and billing functions across the CJ offices. She took on this global role in 2021 and prior to that had been responsible for CJ's financial planning since 2007.
Since joining CJ in 1999, as part of Be Free, Heather has held multiple positions across the organisation, including marketing, analytics, and product marketing.
Heather graduated Summa Cum Laude with a BS in Quantitative Methods and Marketing from Babson College.
Fun Facts:
On My Playlist:
Audio books
Audio books
Favourite Travel Destination:
Munich, Germany
Munich, Germany
First Job:
Working at a shoe store
Working at a shoe store
Senior Vice President, Marketing, Product & Brand
Reynaldo Roman
As Senior Vice President of Marketing, Product, and Brand, Reynaldo leads global teams to build effective revenue strategies. Tasked with transforming marketing into a revenue accelerator, he brings a product-focused approach to marketing operations and is known as the “Janitor in Chief” for his hands-on, collaborative style.
With over 15 years in digital media, Reynaldo began his journey at Dotomi, where he pioneered dynamic personalisation ad products and led the rebrand to Conversant. His career has seen him design campaigns for brands like P&G, McDonald’s, and Diageo, and expand Conversant’s reach across the UK, Germany, and France. Reynaldo also brought his strategic touch to Klarna, advancing retail media solutions before returning to CJ.
Back at CJ, Reynaldo focuses on customer-centric strategies and fosters cross-departmental collaboration to strengthen the company’s industry leadership. His diverse background in product design, creative direction, and theatre-film production gives him a unique perspective on marketing, allowing him to build systems that balance operational rigour with design vision.
Reynaldo holds degrees in Theatre Production and Direction from the University of Puerto Rico and in Film & Video from Columbia College Chicago. He also holds an NN/g UX Management Certification.
Fun Facts:
On my playlist:
Tsundere Twintails. I can't quite explain how I stumbled into this, but their playfulness and cuteness put me in a happy place.
Tsundere Twintails. I can't quite explain how I stumbled into this, but their playfulness and cuteness put me in a happy place.
Best Advice Received:
No bad choices, just different outcomes.
No bad choices, just different outcomes.
Favorite Quote:
A camel is a horse designed by a committee.
A camel is a horse designed by a committee.
Senior Vice President, Engineering
Marin Sarbulescu
As Vice President of Engineering, Marin oversees the team that's responsible for turning our innovative ideas into reality. Marin joined CJ in 2021, bringing over 19 years of experience in building cutting-edge tech and world-class engineering teams. Marin’s proven ability to deliver creative technical solutions to business needs by bringing out the best in his teams enables us to continue to elevate CJ as the global performance marketing technology leader.
Marin is originally from Romania where he graduated from the Polytechnic University of Bucharest with a degree in Telecommunications and a focus on Forms, Images, and AI. He currently resides in Oceanside, CA.
Fun Facts:
Home Country:
Romania (Transylvania, Dracula, etc.)
Romania (Transylvania, Dracula, etc.)
Pets:
Three cats!
Three cats!
Favourite Hobbies:
Taking online classes, playing PC games, and discovering new places with my better half.
Taking online classes, playing PC games, and discovering new places with my better half.
Global Leadership
Senior Vice President, UK & Ireland
Linda O’Connell
As Senior Vice President of CJ UK & Ireland, Linda oversees the management and growth of our UK business. She’s responsible for Client Development, Business Development, Corporate Development, and Business Operations & Excellence, and works closely with Publisher Development.
Linda joined CJ in 2005 as a Business Development Executive and eventually made the leap to Client Development where she worked her way up to our UK leadership team. She took on the role of VP, Corporate Development EU, transitioned to VP, Client Development UK a few years later, and is now the SVP of CJ UK & Ireland.
Linda received a BA in Economics and Spanish and a Master’s in Marketing from University College Dublin.
Fun Facts:
First Job:
Helping with my neighbour’s catering company at a Michael Jackson concert. I’ve got some good stories…
Helping with my neighbour’s catering company at a Michael Jackson concert. I’ve got some good stories…
On My Playlist:
Coldplay, The Coronas (Irish band, check them out!), Calvin Harris, and Amy Winehouse
Coldplay, The Coronas (Irish band, check them out!), Calvin Harris, and Amy Winehouse
Hobbies:
I love to play field hockey and play for a club in Dublin. I also started sea swimming in the (pretty cold) Irish Sea which is exhilarating or crazy if you ask my husband.
I love to play field hockey and play for a club in Dublin. I also started sea swimming in the (pretty cold) Irish Sea which is exhilarating or crazy if you ask my husband.
Senior Vice President, EMEA
Tobias Allgeyer
As Senior Vice President, EMEA, Tobias is responsible for the CJ business in Germany, France, and the Nordics. He also manages cooperation for Eastern Europe and the MENA region.
Tobias joined CJ in 2010. Prior to joining CJ Tobias held various Senior Management roles on both the publisher and the network side.
Tobias graduated in Business Administration (SMB) from the University of Aalen.
Fun Facts:
On My Playlist:
Helene Fischer (The German Taylor Swift)
Helene Fischer (The German Taylor Swift)
Morning Motivation:
My two kids, unfortunately they never need sleep...
My two kids, unfortunately they never need sleep...
Favourite Traditions:
Raclette with the family on Christmas Eve
Raclette with the family on Christmas Eve
Client Growth Leadership
Senior Vice President, Sales & Business Development
Sean Longman
Sean leads the Business Development team responsible for the North America, Latin America, and Asia Pacific regions. Since joining CJ in 2008, Sean has held numerous positions across the organisation, within Client Development, Media Services, and Corporate Development.
Sean attended California Polytechnic University San Luis Obispo, where he majored in International Business.
Fun Facts:
On My Playlist:
Timmy Curran, Ziggy Marley, Matt Costa, Xavier Rudd
Timmy Curran, Ziggy Marley, Matt Costa, Xavier Rudd
Morning Motivation:
Pour-over coffee
Pour-over coffee
First Big Purchase:
Nintendo 8-bit, $89.99, I still remember! Mowed a lot of lawns.
Nintendo 8-bit, $89.99, I still remember! Mowed a lot of lawns.
Senior Vice President, Finance Vertical Development
Christopher McFarland
Christopher oversees the Finance Vertical Team and is responsible for holistically aligning CJ’s approach and investment strategy with trends in the finance space. He engages with teams across the company to help financial advertisers optimize their relationship with CJ and create effective publisher connections.
Christopher joined CJ in 2020, bringing with him a wealth of knowledge from his experience in roles at financial institutions such as American Express and JPMorgan Chase where he focused on loyalty, partnerships, and strategy.
He graduated with a Bachelor of Science in Hospitality and Marketing from Cornell University.
Fun Facts:
What’s on your music playlist?
David Guetta, The Killers, and hard rock workout remixes
David Guetta, The Killers, and hard rock workout remixes
Favorite traditions:
Playing Heads Up (by Ellen DeGeneres) with my family during the holidays
Playing Heads Up (by Ellen DeGeneres) with my family during the holidays
Hobbies:
Poker and writing
Poker and writing
Executive Vice President, Client Development, US
Amalia Thomas
As Senior Vice President of Client Development, Amalia leads client growth and talent development for CJ North America. She's also responsible for the strategy to profitably scale our operations globally. Since joining CJ in 2010, Amalia has held multiple positions throughout Client Development, delivering growth for advertisers across multiple verticals. Prior to joining CJ, Amalia started her career in the software industry at Citrix Online, managing SMB accounts.
Amalia is a proud Gaucho! She graduated with a BA in Global Studies, with an emphasis in International Relations from the University of California, Santa Barbara.
Fun Facts:
First Job:
Lifeguard
Lifeguard
On My Playlist:
Maluma, Lauryn Hill, Sade, Maxwell, The Weekend, Childish Gambino, Nicki Jam
Maluma, Lauryn Hill, Sade, Maxwell, The Weekend, Childish Gambino, Nicki Jam
Talent Wish:
Ventriloquism
Ventriloquism
Senior Vice President, Client Strategy and Influencer Solutions
Sommer Urias
As Senior Vice President of Client Strategy and Influencer Solutions, Sommer brings a wealth of experience and expertise to her role at CJ. She is responsible for spearheading the evolution of the company's strategy to ensure that CJ remains at the forefront of emerging trends and continues to lead the affiliate marketing industry into the future. In addition to her strategic responsibilities, Sommer also oversees CJ's partnerships with key industry players to build elevated and cohesive offerings for clients.
Sommer’s career at CJ began in 2007 as the receptionist in our Santa Barbara office. She worked her way up through Client Development, where she has been instrumental in helping shape CJ innovations with a data-first approach.
Sommer attended the University of California, Santa Barbara where she majored in Psychology.
Fun Facts:
Hobbies:
Amateur sneakerhead
Amateur sneakerhead
Most Hated Food:
I'm allergic to spicy food
I'm allergic to spicy food
Favourite Quote:
Men Lie. Women Lie. Numbers Don’t.
Men Lie. Women Lie. Numbers Don’t.
Awards
Our Accolades
Preferred Network by Advertisers and Publishers: 2013, 2014, 2015, 2016, 2017, 2018, 2019
Best Affiliate Network: 2019 Finalist
3x Forbes
Top 500 Best Employers for Diversity (2019)
Top 200 Growth Champions (2017)
Top 25 Fast Tech (2017)
Top 200 Growth Champions (2017)
Top 25 Fast Tech (2017)
17x Fortune Magazine
Top 100 Best Companies to Work For (2015, 2016, 2017, 2018, 2019)
Top 100 Best Top 50 Best Workplaces for Diversity (2015, 2016, 2017, 2018)
Top 100 Best Workplaces for Millennials (2015, 2016, 2017, 2018)
Top 100 Best Workplaces for Women (2015, 2016, 2017, 2018)
Top 100 Best Top 50 Best Workplaces for Diversity (2015, 2016, 2017, 2018)
Top 100 Best Workplaces for Millennials (2015, 2016, 2017, 2018)
Top 100 Best Workplaces for Women (2015, 2016, 2017, 2018)
Global Affiliate Network/SaaS of the Year: 2024
Best Client Development Team (High Commendation): 2024
Global Affiliate Network or Saas of the Year (High Commendation): 2023
Best Partnership (High Commendation): 2023
Best Programme Launch (High Commendation): 2023
Best Innovation (High Commendation): 2022
Together - We Solved That! (Winner): 2022
Best Affiliate Network (High Commendation): 2019, 2021
One to Watch: Gabby Schnaid, Sr. Client Development Manager, 2021
Best Performance Marketing Campaign - USA (Winner): 2018, 2020
Best Technology & Telecoms Campaign (Winner): 2020
Best Managed Affiliate Program – Western Europe (Winner): 2017, 2019
Best Influencer Campaign (High Commendation): 2018, 2019
Best Managed Affiliate Program - USA (Winner): 2019
Best Team in Performance Marketing (High Commendation): 2019
Best Technology & Telecoms Campaign (High Commendation): 2019
Industry Choice of Network (Winner): 2017, 2018
Best Use of Data (Winner): 2018
Best Full-Service Affiliate Network (High Commendation): 2018
Best Industry Collaboration (High Commendation): 2018
Best Managed Global Affiliate Program (High Commendation): 2018
Best Managed Affiliate Program – Western Europe (High Commendation): 2018
Best Managed Affiliate Program – Eastern Europe (Winner): 2017
Best Use of Data (High Commendation): 2017
Payment Systems 2015 (Winner)
Rachel Lines, Client Development Manager, CJ: 2023
Mayuresh Kshetramade, CEO, CJ: 2023
Gabrielle Pajer, Account Director, Influencer, CJ: 2023
Lizzy Mackay, Senior Publisher Development Manager, CJ: 2023
Best Places to Work for LGBTQ Equality (2017)
Best Relationship Management Tool (Bronze Winner): 2020
Best Relationship Management Tool (Silver Winner): 2019
#1 Affiliate Marketing Vendor: 2019
Consumer benefits Category with Dell Technologies + MACIF (Silver): 2025
Content Category with Withings (Bronze): 2025
Cashback Advantage (Bronze): 2024
Top Performer (Gold): 2023
Consumer Benefits (Gold): 2023
Conversion Optimisation (Silver): 2023
Innovation Award (Winner): 2023
Aayush Bagadiya, Client Services Analyst, CJ Affiliate: 2020
Kate Knight, Director of Publisher Development, CJ Affiliate: 2020
Siobhan Williamson, Business Operations Director, CJ Affiliate: 2019
Victoria Prince, Client Development Manager, CJ Affiliate: 2019
Jessica Woodbury, Director of Content Development, CJ Affiliate: 2017
Owen Hancock, EU Head of Strategy, CJ Affiliate: 2017
Best Use of Data and Insights (Gold Winner + The North Face): 2025
Best B2B Campaign (High Commendation): 2024
Best Influencer Marketing Campaign (High Commendation): 2024
Affiliate Network or SaaS of the Year (High Commendation): 2023
Industry Rising Star: Raman Gill, Business Development Manager, 2022
Global Excellence (Winner): 2021, 2022
Global Excellence (High Commendation): 2016
Best Program Launch or Migration (High Commendation): 2020, 2021, 2023
Best Lead Generation Campaign (Winner): 2021
Best Lead Generation Campaign (High Commendation): 2022
Best Travel & Leisure Campaign (High Commendation): 2017, 2018, 2019, 2021
Best Team in Performance Marketing (High Commendation): 2019, 2020
Best Use of Data (High Commendation): 2016, 2020, 2023
Best Managed Affiliate Program - Enterprise Level (High Commendation): 2020
Best Managed Affiliate Program (Winner): 2016, 2017, 2019
Best Team in Performance Marketing (Winner): 2018
Best Paid Search Campaign (Winner): 2018
Best Travel & Leisure Campaign (Winner): 2018
Best Use of Automation (High Commendation): 2018
Best Brand Engagement Campaign (High Commendation): 2018
Best Retail Campaign (Winner): 2017
Advertiser Innovation (Winner): 2016
Best in Retail (High Commendation): 2016
Industry Rising Star - Lauren Mahurin, Client Development Manager (Winner): 2019<br>
Network of the Year (Finalist): 2019<br>
Best Performance Marketing Campaign (Finalist): 2019
Top 50 Influencer Marketing Industry Players:
Corinne Travis, Sr. Influencer Marketing Manager, CJ Affiliate: 2019Best Amazon campaign+ Partnerboost (Gold): 2025
Best Affiliate Programme Optimisation + Victoria's Secret (Silver): 2025
Best Full Funnel Strategy + Nike (Bronze): 2025
Sommer Urias, Industry Legend: 2025
Data-Driven Influencer Marketing Campaign (Gold): 2024
Best Technology & Telecoms Partnership (Gold): 2024
Together - We Solved That! (Gold): 2024
Best Partnerships Team (Gold): 2024
Best Affiliate Program Optimization (Silver): 2024
Best Finance Partnership (Silver): 2024
Partnership of the Year (Silver): 2024
Best Platform for Partnership Success (Gold): 2023
Best Platform for Partnership Recruitment (Silver): 2022
Best Brand Engagement Campaign (Silver): 2022
Learn More
Want to find out more about us? Check out the links below to learn more about affiliate marketing, see what we’ve been up to, check out career opportunities, and get in touch.
Advertisers & Agencies
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Publishers & Influencers
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