Our Story

With over 20 years of experience, we are the most trusted and established name in affiliate marketing. Since being founded in Santa Barbara, California in 1998, we have been passionate about driving intelligent growth for our clients.

Located across 14 offices worldwide, our employees are dedicated to delivering innovative solutions and strategies designed to drive big results. We dig deep and tackle the tough questions for our clients. As part of Publicis Media Groupe and aligned within its media hub Publicis Media, our access to unparalleled data allows us to offer a truly customer-centric approach to affiliate marketing.

Trusted by the World’s Largest Brands

Don’t just take our word for it. Check out our client success stories.

Executive Leadership


Mayuresh Kshetramade

As the global CEO of CJ Affiliate, Mayur brings an immense depth and breadth of knowledge of the affiliate industry as well as a keen ability to deliver innovative, customer-centric solutions. Prior to taking the company's reigns in 2019, Mayur spent three years as the SVP of Client Development and Data Science at CJ.

Before joining CJ in 2016, Mayur led the Conversant Personalised Media business in the UK. Prior to that, Mayur was part of the executive team at Affinnova leading the international business where he helped grow their business in Europe and Asia more than two-fold. When Nielsen acquired Affinnova in October 2014, its international business accounted for more than 25% of the company's overall revenue.

Mayur graduated with a BS in Statistics from the University of Mumbai and earned an MS in Economics from The University of Texas at Austin.

Fun Facts:

Child actor in India

Bali, Indonesia

Adele, Dire Straits, U2

Paul Tibbitt

Paul heads up the Client Development, Corporate Development, and Business Development teams in the US, driving adoption, retention, and utilisation of the CJ Affiliate network by advertisers of every size. Before joining CJ, Paul led the North America sales team at Affinnova, transforming the business model from custom projects to SAAS. After Nielsen acquired Affinnova in October 2014, Paul led the strategic global accounts team for Nielsen's Innovation Practice in the US. Paul began his career in media consulting, both selling and leading engagements.

Paul graduated from Clark University, earning a BA in Psychology, Magna Cum Laude, Phi Beta Kappa, followed by an MBA in Marketing.

Fun Facts:
Morning Motivation:
My three sons
Most Hated Food:
Brussel Sprouts
Favorite Trip(s):
Croatia, Chile, and Switzerland
Senior Vice President, Product Development

Desiree Toto

As Vice President of Product Development, Desiree leads a team of talented Product Owners who deliver highly innovative, differentiating products and solutions. On her way to the top of the Product organisation, Desiree was a leader within CJ’s Advertiser Development department, managing teams responsible for the success of some of CJ's top clients. Desiree has over 14 years of experience in digital media: in marketing, client management, and product development.

Desiree graduated with honors from Clark University with a BA in both Marketing and Studio Arts.

Fun Facts:

Vice President, Marketing & Business Systems

Nicole Ron

Nicole is the head of both the Marketing and Business Systems teams and oversees the creation and implementation of go-to-market strategies, brand positioning, and content strategy. Nicole also leads marketing automation and is responsible for the development and implementation of solutions that drive business efficiency at scale.

Nicole joined CJ in 2007 and has held key roles across all areas of the business, including client support, account management, and strategic solutions. For her contributions, Nicole received the Epsilon Excellence award in 2016.

Nicole attended the University of California, Santa Barbara, in the BFA of Dance program.

Fun Facts:
Singer in classic rock cover band
On My Playlist:
The Dave Matthews Band
Morning Motivation:
My cat
Vice President, Publisher Development

Kelly Merkel

In her current role as VP of Publisher Development, Kelly leads the team that facilitates and expands the global distribution partnerships and affiliations that are responsible for the reach and growth across the CJ Affiliate platform.

Kelly came to CJ in 2010 and quickly rose through the Client Development ranks. With 17 years of account management experience, Kelly continually grew her client’s business through strategic initiatives, innovative solution adoption and an intense focus on elevating her team’s performance. 

Kelly graduated with a BS in Marketing and Operations Management from Indiana University and earned an MBA from the University of Southern California. 

Fun Facts:
Best Advice Received:
Assume innocence. Don't interpret others' negative behavior as a reflection of you.
Most Hated Food:
Peanut Butter
Family Tradition:
We play some pretty intense games of Uno every holiday.
Senior Vice President, Finance

Heather Pilat

Heather leads CJ's Finance team, acting as a liaison between Epsilon and CJ and ensuring that forecasting and budgeting are transparent and seamless. She has also been responsible for CJ's financial planning since 2007.

Since joining CJ in 1999, as part of Be Free, Heather has held multiple positions across the organization, within marketing, analytics, and product marketing.

Heather graduated Summa Cum Laude with a BS in Quantitative Methods and Marketing from Babson College.

Fun Facts:

Director, Human Resources & Recruitment

Anna Erinakis

As the head of Human Resources & Recruitment, Anna finds great talent to join the CJ Affiliate family and continues to support their development. Since joining CJ in 2010, Anna has held multiple positions across recruiting and human resources and has worked to find the right roles to fit the skillsets of candidates and to continue helping them thrive as CJ employees. 

Anna graduated from the University of California, Santa Barbara with a BA in History and Sociology, and later earned a certificate in Human Resource Management.

Fun Facts:

Global Leadership

Regional Vice President, EMEA

Tobias Allgeyer

As Regional Vice President, EMEA, Tobias is responsible for the CJ Affiliate business in Germany, France, and the Nordics. He also manages cooperation for Eastern Europe and the MENA region.

Tobias joined CJ in 2010. Prior to joining CJ Tobias held various Senior Management roles on both the publisher and the network side.

Tobias graduated in Business Administration (SMB) from the University of Aalen.

Fun Facts:
On My Playlist:
Helene Fischer (The German Taylor Swift)
Morning Motivation:
My two kids, unfortunately they never need sleep...
Favorite Traditions:
Raclette with the family on Christmas Eve
Senior Director, India

Madhukar Rao

Madhu leads a team of rock stars in India spanning Client Development, Publisher Development, Programme Compliance, and Data Science.

He is also responsible for growing the CJ network in the region, onboarding new clients and publisher partners. Prior to joining CJ in 2019, Madhu was overseeing multiple portfolios at Epsilon for four years. He has played pivotal roles in Business Development, Account Management, and Operations, delivering excellence throughout his career.

He brings over 18 years of experience across marketing technology and digital marketing. He is passionate about building teams from the ground up and collaborating with clients to co-create win-win scenarios.

Madhu graduated with BS in Electronics from University of Bangalore and earned MBA in Marketing from Manipal University.

Fun Facts:
What’s on your music playlist?
Pink Floyd
Favorite place you’ve traveled:
Bali, Indonesia. Love the beaches.
Family traditions:
Explore a new country every year, my daughter loves to travel

Client Leadership and Data Science

Vice President of Client Development

Amalia Thomas

As Vice President of Client Development, Amalia leads client growth and talent development for CJ’s  East Coast offices of North America. She's also responsible for the strategy to profitably scale our operations globally. Since joining CJ in 2010, Amalia has held multiple positions throughout Client Development, delivering growth for Advertisers across multiple verticals. Prior to joining CJ, Amalia started her career in the software industry at Citrix Online, managing SMB accounts.

Amalia is a proud Gaucho! She graduated with a BA in Global Studies, with an emphasis in International Relations from the University of California, Santa Barbara.

Fun Facts:
First Job:
On My Playlist:
Maluma, Lauryn Hill, Sade, Maxwell, The Weekend, Childish Gambino, Nicki Jam
Talent Wish:
Vice President of Client Development

Sommer Urias

As Vice President of Client Development, Sommer leads client growth and talent development for our SoCal, San Francisco, and Chicago client teams. She is responsible for setting the direction for client adoption of CJ solutions that drive strategies that deliver on client goals. 

Sommer’s career at CJ began 13 years ago as the receptionist in our Santa Barbara office. She worked her way up through Client Development, where she has been instrumental in helping shape CJ innovations with a data-first approach. 

Sommer attended the University of California, Santa Barbara where she majored in Psychology.

Fun Facts:
Amateur sneakerhead
Most Hated Food:
I'm allergic to spicy
Favorite Quote:
Men Lie. Women Lie. Numbers Don’t.
Group Vice President, Corporate Development

Hayley Silver

Hayley leads the Corporate Development team at CJ Affiliate. Her team takes a holistic view of partnerships as they seek strategic alignment with our clients, high levels of overall satisfaction with CJ, and win-win contract improvements. In this capacity, Corporate Development works closely with all teams across CJ in addition to our clients.

Before joining CJ Affiliate in mid-2017, Hayley led the Bizrate Insights group for 10 years. With the most mature business within the company, she and her team more than doubled their revenue, added strategic partnerships with Forrester and Internet Retailer, and successfully sold their division to Time, Inc. She began her career in retail, with J. Crew and Bloomingdales, and has also been a part of the 360i and Linkshare teams.

Hayley graduated with a BA in Economics from Tufts University and an MBA from UCLA Anderson School of Management.

Fun Facts:
What’s on your music playlist?
80’s and 90’s music, plus dedicated space to Foo Fighters, Green Day, Panic at the Disco! and Paramore
If you could pick up a new skill in an instant what would it be?
Fluency in a foreign language
Best advice you’ve ever received:
“Don’t borrow worry” from my grandmother, Nanny Fran
Vice President, Sales & Business Development

Sean Longman

Sean leads the Business Development team responsible for the North America, Latin America, and Asia Pacific regions. Since joining CJ Affiliate in 2008, Sean has held numerous positions across the organisation, within Client Development, Media Services, and Corporate Development.

Sean attended California Polytechnic University San Luis Obispo, where he majored in International Business.

Fun Facts:
What’s on your music playlist?
Timmy Curran, Ziggy Marley, Matt Costa, Xavier Rudd
What gets you out of bed in the morning :
Pour-over coffee
First thing you bought with your own money:
Nintendo 8-bit, $89.99, I still remember! Mowed a lot of lawns.
Senior Director, Data Science & Analytics

Josh Peterson

As Director of Data Science & Analytics, Josh co-leads the team that develops new innovative solutions and analyses to help clients achieve their goals. Josh joined CJ Affiliate in 2012 and since then has played key roles in client development, strategic operations, and data science.

Josh graduated summa cum laude from Westmont College with BA in Philosophy and has continued his education every day since.

Fun Facts:
What gets you out of bed in the morning?
My son
Favorite place you’ve traveled:
New Zealand
Past Job:
Bike taxi driver
Director, Data Science & Analytics

Nancy Kim

As Director of Data Science & Analytics, Nancy co-leads a team of ingenious data scientists who create customised analytics and prototype new, scalable data products. Nancy’s team develops data solutions to solve the most challenging business needs of CJ’s top clients, leading the industry in Data Science capabilities and services.

Before joining CJ in 2014, Nancy began her career with consulting and business intelligence, leading a team of expert automotive consultants and data analysts at ALG, a TrueCar Company.

Nancy graduated with a BS in Statistics, BA in Math Economics, and earned an MA in Applied Probability in Statistics from the University of California, Santa Barbara.


Fun Facts:
Yoga, snowboarding, baking/cooking
If you could pick up a new skill in an instant what would it be?
Do a back flip
Best advice you’ve ever received:
It’s important for a woman to have a good career (my mum)


Our Accolades

Preferred Network by Advertisers and Publishers: 2013, 2014, 2015, 2016, 2017, 2018, 2019
Best Managed Affiliate Program – Western Europe (Winner): 2017, 2019
Best Influencer Campaign (High Commendation): 2018, 2019
Best Managed Affiliate Program - USA (Winner): 2019
Best Affiliate Network (High Commendation): 2019
Best Team in Performance Marketing (High Commendation): 2019
Best Technology & Telecoms Campaign (High Commendation): 2019
Industry Choice of Network (Winner): 2017, 2018
Best Use of Data (Winner): 2018
Best Performance Marketing Campaign - USA (Winner): 2018
Best Full-Service Affiliate Network (High Commendation): 2018
Best Industry Collaboration (High Commendation): 2018
Best Managed Global Affiliate Program (High Commendation): 2018
Best Managed Affiliate Program – Western Europe (High Commendation): 2018
Best Managed Affiliate Program – Eastern Europe (Winner): 2017
Best Use of Data (High Commendation): 2017
Best Managed Affiliate Program (Winner): 2016, 2017, 2019
Best Travel & Leisure Campaign (High Commendation): 2017, 2018, 2019
Best Team in Performance Marketing (High Commendation): 2019
Best Team in Performance Marketing (Winner): 2018
Best Paid Search Campaign (Winner): 2018
Best Travel & Leisure Campaign (Winner): 2018
Best Use of Automation (High Commendation): 2018
Best Brand Engagement Campaign (High Commendation): 2018
Best Retail Campaign (Winner): 2017
Advertiser Innovation (Winner): 2016
Best in Retail (High Commendation): 2016
Best Use of Data (High Commendation): 2016
Global Excellence (High Commendation): 2016
Best Relationship Management Tool (Silver Winner): 2019

Top 50 Influencer Marketing Industry Players:

Corinne Travis, Sr. Influencer Marketing Manager, CJ Affiliate: 2019

Industry Rising Star - Lauren Mahurin, Client Development Manager (Winner): 2019<br>
Network of the Year (Finalist): 2019<br>
Best Performance Marketing Campaign (Finalist): 2019

Top 50 Industry Players: 

Siobhan Williamson, Business Operations Director, CJ Affiliate: 2019
Victoria Prince, Client Development Manager, CJ Affiliate: 2019
Jessica Woodbury, Director of Content Development, CJ Affiliate: 2017
Owen Hancock, EU Head of Strategy, CJ Affiliate: 2017

Best Affiliate Network: 2019 Finalist

Top 500 Best Employers for Diversity (2019)
Top 200 Growth Champions (2017)
Top 25 Fast Tech (2017)
Top 100 Best Companies to Work For (2015, 2016, 2017, 2018, 2019)
Top 100 Best Top 50 Best Workplaces for Diversity (2015, 2016, 2017, 2018)
Top 100 Best Workplaces for Millennials (2015, 2016, 2017, 2018)
Top 100 Best Workplaces for Women (2015, 2016, 2017, 2018)

Payment Systems 2015 (Winner)

Best Places to Work for LGBTQ Equality (2017)

Learn More

Want to find out more About Us? Check out the links below to learn more about affiliate marketing, see what we’ve been up to, check out career opportunities, and get in touch.

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