CJ Solutions

Build Your Audience with CJ Leads

CJ Leads is a comprehensive lead generation solution encompassing technology, strategy, execution, performance measurement, and brand safety.
Let's Connect
Woman sitting on a bench in a shopping mall on a laptop.
CJ Solutions

Build Your Audience with CJ Leads

CJ Leads is a comprehensive lead generation solution encompassing technology, strategy, execution, performance measurement, and brand safety.
Let's Connect
Woman sitting on a bench in a shopping mall on a laptop.

92%


of marketers deem first-party data vital for audience understanding and growth
Google and Econsultancy

41%


of corporate marketers find data accuracy challenging
Nielsen Annual Marketing Report

20%


higher conversion rates with personalised first-party data campaigns
Forrester

Grow Your First-Party Data

There is a Gap in the Lead Generation Market

  • Limited partner distribution, restricting scalable growth.
  • Low-quality or fraudulent leads that don’t convert into customers.
  • Lack of data-driven insights and measurement, resulting in wasted investment.

Bridging the Gap with CJ Leads ​

  • Massive, unique partner distribution, making it easy to scale.
  • Incomparable fraud eradication and lead quality via proprietary solutions.
  • Holistic measurement at the forefront, with a relentless focus on ROI.

Top Brands Trust CJ Leads

Alpha Romero AutoTrader Essity Jeep Mazerati Novartis Proseek Puma Rituals RS Tena The North Face Travelodge Unilever
Alpha Romero AutoTrader Essity Jeep Mazerati Novartis Proseek Puma Rituals RS Tena The North Face Travelodge Unilever

Our Reach, Quality, and Expertise. Your Brand Growth.

CJ Leads' extensive and distinct network, combined with our unparallelled commitment to eliminating fraud and maximising return on investment (ROI), empowers the seamless expansion of your first-party data with utmost efficiency.​

Our Services

Looking for custom white-glove service from lead generation experts? CJ Leads has you covered.

Strategy
& Execution
  • Bespoke data capture pages, imagery and content
  • Gamification of landing pages
  • A/B testing
Quality
& Creative​
  • Lead cleansing, powered by Databowl
  • Creative asset creation, based on best practises
Measurement & Optimisation​
  • Localised data capture per market / strategy / incentive
  • Data fed back to your CRM in real time
  • Nurture strategies to build relationships with your users
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We started working with the CJ Lead Gen team a little over a year ago to drive entries to our monthly EV Giveaway. This has proved to be a hugely successful partnership with CJ consistently delivering on any booked leads quickly and efficiently every single month. We’ve now also expanded this to support other products we offer on site and seen equal levels of success. Booking in activity is simple and quick as the team are always keen to help, have knowledge of our product/goals and support us achieve key KPI’s through efficient campaigns and frequent reporting. They always take into account any challenges we are facing and provide solutions as to how we can get the most from the Lead Gen campaigns.​ Mohini Patel, Digital Marketing Manager, AutoTrader UK​
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CJ have been instrumental in reaching year-over-year growth targets for Acorn TV here in the UK, as well as globally. Our always-on lead gen campaigns have ensured territory growth while maintaining strong efficiency from an overall budget level. Jason Gray, Director, CRM & Direct Marketing Acorn TV ​
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We have worked with the CJ team for many years, they consistently offer well paid and high-volume projects that help us monetise our site users with the latest offers. If you are an advertiser looking for a compliant means to drive customer acquisition or an affiliate looking to monetise your userbase. I would strongly recommend speaking to the team at CJ. Bennie McFarlane, Account Director, Bilendi
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The (CJ) team are very knowledgeable and helpful when executing campaigns, always taking a thorough approach to understand the briefs in order to deliver the most optimal way to achieve the outlined KPIs. The team are proactive, flexible and always happy to stretch beyond the standard expectations in order to achieve a successful outcome but also great people that I truly enjoy working with.​ Mani Jonsson, Affiliates Lead, Performics​
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CJ leads generated a 209% ROI for our business account programme. Travelodge Direct​
CJ Leads

Growing an Active Member Base

Objective

Global CPG brand wanted to strengthen its direct-to-consumer marketing efforts by continuously growing its online community member base.

 

Solution

CJ Leads recruited specialised portfolio of publishers and activated multi-brand campaigns across multiple media formats (email, native media, newsletters, social, etc.). These recurring pay-for-performance campaigns increased the online community member base by 2M and exceeded category benchmarks.

CJ Leads

Email, Native, Newsletter & Social

2.1M

Qualified leads delivered; achieved client goal
+25%

Campaign click-to-lead conversion rate vs. category benchmark
+12%

Campaign email open rate vs. client open rate benchmark
CJ Leads

Building Long
Term Loyalty

Objective

Online global auto marketplace sought to grow its 1st party member database through already existing activation campaigns.

 

Solution

CJ Leads amplified existing activation campaigns (free car giveaway, instant offers, etc) across specialised lead generating publishers on a pay-for-performance basis. These email and native media campaigns exceeded client performance goals by 9% which further led to higher business conversion.

Channels

Email, Native​

+9%

Qualified leads delivered above client goal
+42%

Campaign click-to-lead conversion rate vs. category benchmark
+6%

Campaign lead-to-action conversion rate vs. client benchmark

Ready to level up your first-party data?

Build your Audience with CJ Leads.