CJ Marketplaces is a performance marketing solution that allows brands to amplify their Amazon revenue through the CJ network. This provides greater control, transparency, and access to a wider range of publishers. 

Amazon's tools offer limited control over commission rates, budget allocation, and partner recruitment. They also lack transparency in reporting, making it difficult to gain insights and optimise your campaigns effectively. Additionally, you have restricted access to potential partners, limiting your reach and growth opportunities. 

CJ Marketplaces offers several key advantages: 

• Unique Global Distribution: Access a wider range of potential partners through CJ's vast affiliate network. 

• Greater Control: Set your own commission rates, customise campaigns, and choose your preferred partners. 

• Transparency at Your Fingertips: Track performance with detailed reporting directly within the CJ platform, allowing for data-driven optimisation. 

CJ Marketplaces leverages the Amazon Attribution API to track sales and attribute commissions accurately. You simply grant access to your Amazon store's sales data, and CJ handles the rest. 

CJ's affiliate network offers: 

• Seller-determined commission rates: You control how much you pay publishers for driving sales. 

• Product-level commission rates: Incentivise publishers to promote specific products with varying commission structures. 

• Longer cookie duration: Increase the likelihood of earning commissions from customer interactions. 

• Brand-safe network: Partner with reputable publishers that align with your brand values. 

While both programmes offer some level of control and flexibility, CJ Marketplaces provides a wider array of benefits: 

• Product-level commission rates: Not available in Amazon Creator Connection. 

• Longer cookie duration: 14 days compared to 1 day in Amazon Creator Connection. 

• Transparent publisher distribution: Access CJ's vast network and vet partners. 

• Seamless campaign management and reporting: All within the CJ platform, offering a more streamlined experience. 

The process is simple: 

1. Sign a contract with CJ. 

1. Grant access to your Amazon Attribution API. 

1. Create item lists for your products. 

1. Include relevant item lists in your program terms. 

1. Launch your programme and start driving sales!