CJ has taken incredible strides with tracking enhancements. Cross-Device is a great example of this as they've managed to bridge desktop affiliate with mobile engagement. As a publisher, we're thrilled that it shows just how far our reach can be. It better highlights our value beyond one device and ensures that we receive credit for our influence.

As the customer journey changes, it’s important for us to track and understand it in detail from discovery to conversion. With over 50% of transactions occurring on mobile, we are excited to capture more data and conversions with CJ’s Cross-Device tracking.

Over the last two years, Promocodes.com has seen a major shift in consumer behavior gravitating more toward mobile devices. This trend has grown so rapidly that we have seen growth of up to 60% of users now using their mobile devices to make purchases. As this channel continues to grow, the implementation of CJ’s Cross-Device tracking is becoming essential for us to see the full picture of a user’s behavior. More importantly, this feature will mutually benefit both the advertiser and publisher due to the increase in attributed purchases.

Cross-device correlation is especially important in China cross-border commerce, where over 70% of product discovery occurs on mobile devices but the majority of actual cross-border transactions conclude on the desktop. As a top of funnel content/discovery site, cross-device correlation is a critical merchant requirement and dictates which western brands receive posting preference. We applaud CJ.com's leadership in the affiliate cross-device correlation initiative.

CJ Affiliate's Cross-Device technology is an important innovation for brands looking to measure and create value, especially with Influencers on social platforms with huge mobile engagement like YouTube, Instagram, Facebook, and SnapChat. Inspiration for purchases increasingly starts on mobile devices, yet until mobile checkout experiences are seamless for consumers the transaction frequently takes place on another device.

Nearly half of all e-commerce purchases in China are made with a mobile device. Being a Chinese loyalty publisher, making sure that our users' purchases are being tracked, no matter which device they use, is becoming an increasingly important feature for us in the affiliate space.