About Affiliate Marketing

Affiliate Marketing is a performance-based marketing channel in which brands (advertisers) award commissions to affiliates (publishers) for driving desired outcomes, such as transactions and new customer acquisition, that resulted because of the publisher’s marketing efforts.
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About Affiliate Marketing

Affiliate Marketing is a performance-based marketing channel in which brands (advertisers) award commissions to affiliates (publishers) for driving desired outcomes, such as transactions and new customer acquisition, that resulted because of the publisher’s marketing efforts.
Download PDF
about-affiliate-marketing-hero-21

The creation of these long-term partnerships allows brands to reach unique audiences with third party endorsement in a cost-effective way:

88%
More revenue per shopper than other channels
12:1
Affiliate Channel ROAs
+15%
YoY increase in investment by brands
* Source: Stat 1 from CJ's Affiliate Incrementality Whitepaper; Stat 2 & 3 from 2018 Performance Marketing Association study, conducted by PricewaterhouseCoopers (PwC)

Publisher Distribution Models

Affiliate marketing offers brands a 360-degree approach, aligned with the consumer’s own habits and needs. Publishers engage consumers at every point of their journey, from introduction to conversion, and offer greatly increased distribution for brands. CJ enables many types of partnerships and distribution methods, including social influencers, mobile apps, brand-to-brand, and more.

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Ad Networks
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Content & Influencers
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Coupon & Deal
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Mobile & App
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Incentive & Loyalty
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Search
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Social Shopping
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Tech/Tools

About CJ Affiliate

With over 20 years of experience, CJ Affiliate is the most trusted and established name in affiliate marketing with a track record of consistently driving intelligent growth for our clients. As part of Publicis Groupe, aligned with Publicis Media, CJ leverages unparalleled data to power a truly customer-centric approach to affiliate marketing. CJ clients reach more than 1B digital consumers monthly in over 240 countries and territories around the world.

What Sets CJ Apart

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Quality Partnerships:

A premium, curated and transparent network of advertisers & publishers for ease of relationship discovery.

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Cutting-Edge Tech:

Best-in-class tools and technology to easily create flexible compensation models and monitor program performance.

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Actionable Insights:

Vast consumer, channel and category data uncovers hidden value to enable intelligent growth & competitive advantage.

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Unparalleled Expertise:

Our passionate people bring experience, quality insights, strategy and best practices to all clients in everything they do.

The Proof is in the Numbers


17%+
CJ outperforms affiliate channel ROAS

7 years
Consecutive years voted preferred
network by Publishers

33%
Internet Retailer Top 1000 brands that
have affiliate programs choose CJ
*Source: Stat 1 from CJ retail client ROAS compared to ROAS in 2018 Performance Marketing Association study (see above); Stat 2 from Affiliate Benchmarks industry survey; Stat 3 from Internet Retailer 2020

Trusted by the World’s Largest Brands

Don’t just take our word for it. Check out our client case studies to see why 2X as many IR500 brands chose to work with us compared to our nearest competitor.

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For more information, contact your CJ representative, email sales@cj.com, or call 800-761-1072.