This year's holiday shopper is starting earlier, researching on more platforms, and abandoning more carts than ever.
Holiday retail sales are on track to surpass $1.4 trillion, yet much of that growth traces back to inflation and price increases. This report unpacks what all this means for brands trying to maximize their share of a cautious wallet.
Inside, you'll find the numbers and trends behind the season:
- Spending forecasts and the price-consciousness shaping them, with projections for total retail, ecommerce, and in-store holiday sales
- Consumer behavior research on choice overload, cart abandonment, and the growing need for validation before purchase
- A map of the non-linear path to purchase, from discovery through AI, creators, and editorial content, to conversion through coupons, cashback, and loyalty
- Partner strategies for the season, including earlier promotion launches, exclusivity for top partners, coupon and cashback activation, and offers aligned to shopper segments
Get your copy now.