Summer Industry Insights: Back to School maps the shopping patterns and budgets that define the season, drawing on CJ network data and research from leading sources including eMarketer, Mintel, and NielsenIQ. It breaks the season down region by region, showing how shopper behavior and budgets shift from the US, Europe, and APAC, so teams running cross-border programs know where the playbook can be tailored for best results.
What’s inside:
- Seasonal spend outlooks across the Americas, EMEA, and APAC
- What families are buying, from electronics and apparel to school supplies
- How AI is entering the shopping journey and reshaping discovery
- Region-by-region affiliate plays and partner spotlights