Website Guidelines (Short Description)

Your website should be active, publicly accessible and contain relevant travel or travel-adjacent content. The site should provide value to users through original content, services, tools, deals or recommendations. Websites that are under construction, inactive, contain copied content or do not demonstrate a clear promotional method may not be approved.

Important: We recognise that newer websites may not yet have significant traffic or an established audience. During the review process, we place greater emphasis on the quality of the website, originality of the content, professionalism of the design, use of relevant visual assets and the publisher's overall growth potential.

Content & Relevance

    • The website should contain travel-related or travel-adjacent content.
    • Content should be original, informative and regularly updated.
    • The website should clearly demonstrate how you intend to promote travel products or services.
    • Examples include travel blogs, destination guides, comparison sites, deal websites, loyalty platforms and content publishers.

Website Quality

    • The website must be publicly accessible and fully functional.
    • Pages should load correctly and not contain significant errors or broken links.
    • The website should feature clear navigation and a professional user experience.
    • Content should be complete and meaningful, rather than placeholder or under-construction pages.

Visual Presentation & Creative Assets

    • Websites should use high-quality images, graphics and creative assets that enhance the user experience.
    • Visual content should be relevant to the website's theme and support the content being presented.
    • Images should display correctly and contribute to a professional, trustworthy appearance.
    • Excessive clutter, poor-quality visuals, stretched images or incomplete page layouts may impact the review process.
    • Where applicable, publishers should have the rights to use any images, logos or creative assets displayed on their website

Audience & Purpose

    • The website should have a clear purpose and target audience.
    • Visitors should be able to quickly understand the type of content, services or recommendations provided.
    • The website should demonstrate how travel-related products or services fit naturally within the user experience.

Mobile Experience

    • The website should be optimised for mobile devices and provide a consistent experience across desktop and mobile.
    • Text, images and navigation should remain accessible and easy to use on smaller screens.

Brand Safety

    • Content should be suitable for a broad audience and aligned with advertiser brand standards.
    • Websites containing misleading, deceptive, offensive or illegal content may not be approved.
    • Excessive advertising, intrusive pop-ups or practices that negatively impact the user experience may affect application approval.

Authenticity & Originality

    • Content should reflect genuine expertise, insights or value for users.
    • Excessive AI-generated, duplicated or scraped content with limited user value may not meet programme requirements.
    • Publishers should demonstrate a clear value proposition beyond simply listing offers or links..

Transparency & Trust

    • The website should clearly identify the individual, company or organisation operating the site.
    • Contact information should be available and easy to locate.
    • Privacy Policies and Terms & Conditions are strongly recommended.
    • Any advertising, sponsorships or affiliate relationships should be disclosed where required by applicable regulations.

Promotional Methods

The following publisher types are commonly accepted:

    • Content and editorial websites
    • Travel blogs and destination guides
    • Cashback and loyalty websites (Region specific)
    • Voucher and deal websites (Region specific)
    • Comparison and aggregation websites
    • Mobile applications (With Google or Apple store links)
    • Community and membership platforms

Websites That May Not Be Approved

    • Websites under construction or containing mostly placeholder content.
    • Empty domains or websites with limited functionality.
    • Websites consisting primarily of copied, scraped or low-value content.
    • Websites with little or no relevance to travel or travel-adjacent audiences.
    • Websites that present brand safety, security or compliance concerns.
    • Websites with a poor user experience, broken functionality or low-quality visual presentation.