An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive targeted traffic to their website.
Results at a Glance:
The Story
- The success of this design marketplace depends on their ability to attract a large audience who appreciates unique art, stationery, and home décor.
- This Advertiser looked to increase targeted traffic by strategically partnering with key content influencers who could create relevant posts around their unique brand.
- Through CJ's Content Solution and the VIP Influencer Campaigns, the Advertiser was connected with powerful mid-teir influencers, all in an effort to drive them targeted consumers.
Results
- By determining the right publishers and best terms to bring qualified leads to their site, CJ helped the design marketplace not only experience significant increase in brand awareness, as noted by their growth in impressions and engagements, but also helped them to dramatically increase YOY sales in just one quarter.
Client Testimonial
- "CJ’s VIP Influencer Campaigns allowed us to tap into new publisher relationships to promote one of our newer product verticals, and do so quickly…resulting in great brand awareness, increased quality traffic, and subsequently improved sales.”
VIP Influencer Campaigns
Leveraging this service is like having your own in-house team of content experts. Manage recruitment, negotiation, campaign execution, and tracking of multiple placement opportunities on your behalf.
Content Solution
CJ Affiliate's Content Solution is a suite of tools and services designed for publishers who want to monetize content on their sites and advertisers who want to promote their products via content publishers. The suite of tools include the Content Certified Program, VIP Content Service, Deep Link Automation, and more.