Premium denim and apparel company, Lucky Brand, leverages the CJ Affiliate VIP Influencer Campaigns to connect with key influencers to drive increased traffic and brand engagement.
At a Glance
- 71% new session to website—exceeding initial goal by 25%
- 126% increase in ROAS for subsequent campaigns (over 6-month period)
The Story
Lucky Brand needed to engage and acquire new customers through the reach of quality influencers.
After closing a previous affiliate program that had not met the company’s goals for brand engagement, Lucky Brand selected CJ Affiliate specifically for expertise around content and influencer marketing.
CJ developed a campaign strategy for the crucial holiday season, partnering with multiple influencers to develop holiday-inspired posts which maximized Lucky Brand’s exposure.
The Results
Lucky Brand’s analysis revealed that the campaign drove 71% new sessions to their website—exceeding their goal by 25%.
The success of the initial holiday campaign allowed Lucky Brand to keep high-performing influencers engaged, which resulted in an increased ROAS of 126% for subsequent campaigns (over a 6-month period).
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For more information on CJ Affiliate's VIP Content Service, contact content@cj.com.
