Keynote Speakers

Mayur Kshetramade

CJ Affiliate's new President, Mayur Kshetramade will take the stage at CJU19 for his first keynote. More to come on this exciting announcement.

Abby Wambach

Abby Wambach is a two-time Olympic gold medalist, FIFA World Cup Champion, and the highest all-time international goal scorer for male and female soccer players. As the co-captain of the 2015 Women’s World Cup Champion Team, she created a culture that helped transform a group of individual women into one of the most successful, powerful, and united wolfpacks of all time. An activist for equality and inclusion, Abby is the author of the New York Times bestseller Forward: A Memoir and her newest release, WOLFPACK. Abby is the co-founder of Wolfpack Endeavor, which aims to revolutionize leadership development for women in the workplace and beyond.

Abby will translate her champion mindset and team-bound focus from the arena to the CJU19 keynote stage; bringing her remarkable wisdom as a leader to empower us all to take on challenges and overcome obstacles while channeling the mentality of the Wolfpack.

CJU Roundtables

SEP 11 | 2:00 PM | SAN RAFAEL

CJU Roundtables offer a new opportunity to have open-ended discussions, ask questions, share best practices, and learn from your peers in the affiliate business. Registration to participate is now closed.

You can stop by on-site to see if there is availability for one of the topics below.

  • Strategies for Growth
  • Measuring Success
  • Affiliate Investment
  • Influencer Marketing
  • Global Growth
  • Content Commerce
  • Mobile Marketing

Sessions

These in-depth educational sessions take place in the ballrooms on the main stage and are available on a first come, first serve basis.

How to Navigate Your First CJU

First-time attendees to the industry’s best networking event don’t have to go it alone! We’ve gathered the essential facts you’ll want to know about CJU19 events, the insider’s guide to the venue, and our best tips for making your CJU a networking success. This session is led by CJU’s event director, Suzanne Purcell, so you’re sure to walk away with the insider’s view of CJU19. New Attendees: be sure to attend the New to CJU Happy Hour held directly after this session and located at the the Hilton Santa Barbara’s patio-side bar, The Set.

photo of Suzanne Purcell
Suzanne Purcell
Events Director
President Keynote: Mayur Kshetramade

CJ Affiliate's new President, Mayur Kshetramade will take the stage at CJU19 for his first keynote. More to come on this exciting announcement.

photo of Mayur Kshetramade
Mayur Kshetramade
President
Guest Keynote: Abby Wambach

As the co-captain of the 2015 Women’s World Cup Champion Team, soccer icon, Abby Wambach created a culture that helped transform a group of individual women into one of the most successful, powerful, and united wolfpacks of all time. Abby will translate her champion mindset and team-bound focus from the arena to the CJU19 keynote stage; bringing her remarkable wisdom as a leader to empower us all to take on challenges and overcome obstacles while channeling the mentality of the Wolfpack.

photo of Abby Wambach
Abby Wambach
Guest Keynote
Ask an Influencer: Anything and Everything You’re Dying to Know

CJU’s second day heats up with a session where attendees take the lead. This session kicks off with brief statements from each of the panelists and then we turn the mic over to the audience to pose questions, explore strategies, or dig into best practices with our diverse group of influencers. Once the dialogue gets started, who knows what questions and idea-sparking answers will come up? Join this session for a better understanding of how to work with influencers and take away an appreciation of our panelists’ ability to think on their feet!

photo of Corinne Travis - Moderator
Corinne Travis - Moderator
Senior Manager Influencer Marketing
The Consumer Megatrends Shaping Holiday 2019

Disruption in ecommerce is here to stay, so looking deep into what drives consumer buying now, and in the future, will help marketers develop strategies that resonate. Our speaker will present three important megatrends shaping the affiliate channel today and what you should do about it during the upcoming holiday season. Filled with examples of how the trends are playing out in affiliate, attendees of this session will gain an understanding of the competitive plays they can make to respond to evolving customer expectations, plus a check list of how to apply them to holiday planning and beyond.

photo of Sandrine Thompson
Sandrine Thompson
Strategic Insights Director
Reaching the World’s Consumers in the Affiliate Channel

One of the major advantages of the affiliate channel is its agility. Many brands launch their products or service in new markets, or go global from the start, via affiliate in order to launch fast and iterate as they go, learning from both their successes and setbacks. This session gathers a seasoned group of marketers, spanning many sectors and global regions, who have answered the siren call of global expansion and lived to tell the tale. This panel will offer both the Advertiser and Publisher perspective on the topic of achieving growth and reaching shoppers in new global markets.

photo of Tobias Allgeyer
Tobias Allgeyer
Regional Vice President Germany
photo of Fernanda Hermanny
Fernanda Hermanny
Afilio
photo of NordVPN CRO
NordVPN CRO
photo of Dione Martin
Dione Martin
IHG
photo of Nancy Zhang
Nancy Zhang
BorderX Lab
photo of Stefanie Dörr
Stefanie Dörr
Mytheresa
Yes, It’s Possible: Accurately Measuring Incrementality in Affiliate

Not long ago, measuring the incrementality of digital sales was more theoretical than practical. Requiring complicated A/B testing, or the risky step of pausing advertising and investment, incrementality has befuddled marketers for decades. In this session CJ shows how its powerful state-of-the-art audience insights can create a highly accurate view of customer behaviors when they engage with affiliate sites, versus when they don’t, to achieve an expression of affiliate’s incrementality. This session will debut CJ’s latest findings on affiliate channel incrementality and cover how to share these findings when making the case for a greater share of your company’s digital marketing budget.

photo of Josh Peterson
Josh Peterson
Data Science & Analytics Director
photo of Hayley Silver
Hayley Silver
Group VP, Corporate Development
Where Myth Meets Reality: Affiliate Customer Journeys

When and where shoppers interact with Publishers while on their path to purchase is more knowable than ever before. In this session, we share compelling findings from CJ’s own deep dive into shopper interactions with Publisher sites and dispel some common, long-held myths along the way. Our speakers will show how brands can assess their own affiliate relationships based on common customer path scenarios, and how to develop more efficient and profitable programs when customer journeys are considered.

photo of Tomas Saulsbury-Hunter
Tomas Saulsbury-Hunter
Client Development Director
photo of Gabrielle Hess
Gabrielle Hess
Business Development Director
How Digital Privacy is Transforming Marketing

Think digital privacy began and ended with GDPR? Think again! California and other US states are exploring their own privacy legislation. Plus, Apple and Google both have announced further updates impacting browser-based cookie tracking. If you’re wondering, “Where is all this headed?” you’re not alone. Our speakers, both of whom play critical roles in CJ’s response to digital privacy updates, will show how these requirements impact our industry and what’s at risk. Attendees will come away with a clear idea of how to rally and survive in the new reality of a constantly changing privacy landscape.

photo of Desiree Toto
Desiree Toto
VP, Product Development
photo of Angela Ballard
Angela Ballard
Senior Product Manager
Why Big Media is Thriving with Performance Marketing

There's a lot of buzz around big media sites entering the channel, a.k.a content commerce Publishers. They offer massive audiences, critical reach into social channels and many unique marketing opportunities. But with anything new, there are always a lot of questions. Namely, how to best tackle this new opportunity? In this session, our panel addresses the buzz around content commerce and shares how brands can best tap their unique selling opportunities, or how to know when there isn’t a fit. We’ll share examples of what’s working, and how, so Advertisers can assess if content commerce can help meet their affiliate goals.

photo of Sarah Bundy
Sarah Bundy
All Inclusive Marketing - Moderator
photo of Nilla Ali
Nilla Ali
Buzzfeed
photo of Leilani Han
Leilani Han
Wirecutter
photo of Jacqueline Wladis
Jacqueline Wladis
Condé Nast
Emerging Technologies in the Affiliate Channel

Staying on top of new technologies shaping ecommerce is essential. In one of our most popular session formats, we've invited three publishers with innovative business models in play now to present their unique selling points, showing how they extend affiliate’s reach into new audiences via shopping tools or apps. This session shares a fresh perspective on how technology is meeting and anticipating customer needs while also fueling new ways to engage with shoppers. Through a lightning round question and answer segment, Advertiser attendees will learn how these exciting businesses could be a fit for their program and goals.

photo of Simon Bird - Moderator
Simon Bird - Moderator
RevLifter
photo of Deanna Avi Madigan
Deanna Avi Madigan
Jetblack
photo of Matt Himel
Matt Himel
Drop
photo of Claire Bolos
Claire Bolos
Shoptagr
Yes, It’s Possible: Accurately Measuring Incrementality in Affiliate (Encore)

Not long ago, measuring the incrementality of digital sales was more theoretical than practical. Requiring complicated A/B testing, or the risky step of pausing advertising and investment, incrementality has befuddled marketers for decades. In this session CJ shows how its powerful state-of-the-art audience insights can create a highly accurate view of customer behaviors when they engage with affiliate sites, versus when they don’t, to achieve an expression of affiliate’s incrementality. This session will debut CJ’s latest findings on affiliate channel incrementality and cover how to share these findings when making the case for a greater share of your company’s digital marketing budget.

photo of Josh Peterson
Josh Peterson
Data Science & Analytics Director
photo of Hayley Silver
Hayley Silver
Group VP, Corporate Development

Discovery Lab

20+ options for learning. 4 days. 1 you. Join us in the Discovery Lab for small-group trainings led by CJ Affiliate experts and partners who will cover affiliate tactics and strategies. Each training will be available on a first come, first serve basis.

Everything You Need to Know About Media Placements

Media placements, such as Publisher newsletter or home page exposure, can be an important part of an Advertiser’s affiliate strategy. In this special 45-minute intensive training, attendees will learn how to plan, execute and evaluate the success of a media placement strategy, and how to apply this new knowledge to their networking meetings with Publishers at CJU. Discovery Lab Training

Deanna Walker
Client Development Manager
3 Ways to Diversify Your Program for Long-term Growth

In affiliate marketing, the recruitment of new, quality Publishers, and nurturing those relationships, is critical to long-term growth – over a five-year period recruited publishers generate 60% of a program’s revenue. This training shares three tried and tested ways to achieve diversification now so your program can reap the benefits later.

Erin Mead
Senior Client Development Manager
How to Build, Optimize and Maintain an Advertiser Program

Get back to the basics and ensure you're doing everything you can to build, optimize, and maintain your CJ program. This training offers the most important daily, weekly and monthly tasks for Advertisers that result in a healthy and robust affiliate program.

Kathryn Rymer
Senior Client Development Manager
From Sale to Commission – Understanding the Transaction Lifecycle

Every time a customer makes a purchase through an affiliate link, several steps occur before Publisher payment occurs for that transaction. This training addresses possibly the most frequently asked question in affiliate, namely “When will I get paid?” Advertisers and Publishers who attend this training will better understand when earned commissions are paid.

Sarah Lyons
Client Development Manager
CJ’s Content Certified Network by the Numbers

On the sixth anniversary of its launch, come learn about CJ’s award-winning Content Certified Network. Join George Yuhba for a look into what the network delivers to both Advertiser and Publishers. George will give attendees a peek into the network’s performance, how content certification has impacted its members and tips for evaluating whether becoming Content Certified makes sense for your program.

George Yuhba
Director, Network Development
A New View on Reporting: CJ’s Insights Dashboard

CJ Affiliate's Insights platform provides an on-demand, actionable view into the performance of your affiliate program. This training shows how Insights makes it easier for you to identify program trends and which publishers, creative and offers are driving the trends.   Attend this training to learn how to use Insights’ visual graphs, filters, expandable data to drill into a program’s data.

Carissa Payne
Client Development Manager
From Sale to Commission – Understanding the Transaction Lifecycle

Every time a customer makes a purchase through an affiliate link, several steps occur before Publisher payment occurs for that transaction. This training addresses possibly the most frequently asked question in affiliate, namely “When will I get paid?” Advertisers and Publishers who attend this training will better understand when earned commissions are paid.

Sarah Lyons
Client Development Manager
Customer-Centric Best Practices for Affiliate Programs

Building a healthy long-term affiliate program is something we all want to do, but end up instead prioritizing short-term revenue at the expense of long-term gain. Taking a customer-centric view can change this, and this training will show you how. This training is chock-full of tips and tricks fresh from the account management trenches.

Blair Birmingham
Account Director
Everything You Need to Know About Media Placements

Media placements, such as Publisher newsletter or home page exposure, can be an important part of an Advertiser’s affiliate strategy. In this special 45-minute intensive training, attendees will learn how to plan, execute and evaluate the success of a media placement strategy, and how to apply this new knowledge to their networking meetings with Publishers at CJU.

Deanna Walker
Client Development Manager
3 Ways to Diversify Your Program for Long-term Growth

In affiliate marketing, the recruitment of new, quality Publishers, and nurturing those relationships, is critical to long-term growth – over a five-year period recruited publishers generate 60% of a program’s revenue. This training shares three tried and tested ways to achieve diversification now so your program can reap the benefits later.

Erin Mead
Senior Client Development Manager
Best Practices for Monitoring and Mitigating Compliance Issues

This training shares what Network Quality team protects against and the team’s best tips for what program managers can do on their own to proactively monitor and mitigate risk. Come learn how CJ’s Network Quality team monitors compliance day-in and day-out, 24-hours a day so that Advertisers and Publishers can stay focused on building relationships rather than addressing compliance issues.

Jelena Petrovic
Senior Manager, Network Quality
Identifying New Revenue Opportunities in Global Shopping Events

Black Friday is just one of many shopping events to achieve global prominence. Publishers and Advertisers both have a lot to gain when they align their promotional calendars to include global shopping events that are popular with shoppers in the US and beyond. This training shares how these shopping events impact the affiliate channel and can be a opportunity in the year ahead.

Ryan Burkley
Global Growth Manager, Publisher Development
Alex Hart
Global Account Director, Publisher Development
A Deep Dive into CJ’s New Performance Dashboard Reporting

CJ’s newest performance dashboard within CJ’s Insights reporting helps you dive deep into a program’s data. This live demo shows how to: use dimensional attributions to create comparative performance views; create visualizations for hourly, daily and monthly trends and how to use many other customizable features.

Lu Richie
Senior Product Manager
Positioning Affiliate Within Your Organization

Learn how you can best position the affiliate channel so that the decision makers in your organization really understand its opportunity and value. Delivered by a member of CJ’s Corporate Development team with first-hand knowledge of what works (and what doesn’t), this training will share tips on how to set affiliate up for success and towards greater, long-term investment.

Jeff DeBo
VP, Corporate Development
A Deep Dive into CJ’s New Performance Dashboard Reporting

CJ’s newest performance dashboard within CJ’s Insights reporting helps you dive deep into a program’s data. This live demo shows how to: use dimensional attributions to create comparative performance views; create visualizations for hourly, daily and monthly trends and how to use many other customizable features.

Lu Richie
Senior Product Manager
A New View on Reporting: CJ’s Insights Dashboard

CJ Affiliate's Insights platform provides an on-demand, actionable view into the performance of your affiliate program. This training shows how Insights makes it easier for you to identify program trends and which publishers, creative and offers are driving the trends.   Attend this training to learn how to use Insights’ visual graphs, filters, expandable data to drill into a program’s data.

Carissa Payne
Client Development Manager
Customer Insights: Real-time Customer Segment Reporting

CJ’s new Customer Insights reporting allow Advertisers to answer business questions about their new, lapsed, and return customer segments in real-time and on-demand within the CJ platform. Come learn how Advertisers, using their own customer segment definitions and how to can gain access to this reporting.

Caroline Rowland
Product Manager
Positioning Affiliate Within Your Organization

Learn how you can best position the affiliate channel so that the decision makers in your organization really understand its opportunity and value. Delivered by a member of CJ’s Corporate Development team with first-hand knowledge of what works (and what doesn’t), this training will share tips on how to set affiliate up for success and towards greater, long-term investment.

Jeff DeBo
VP, Corporate Development
Customer-Centric Best Practices for Affiliate Programs

Building a healthy long-term affiliate program is something we all want to do, but end up instead prioritizing short-term revenue at the expense of long-term gain. Taking a customer-centric view can change this, and this training will show you how. This training is chock-full of tips and tricks fresh from the account management trenches.

Blair Birmingham
Account Director
Recruiting & Working with Influencers

If you’re new to working with influencers or want to sharpen your know-how on what works best, come learn how to establish and foster successful influencer relationships from a CJ content expert.

Zoe Pedziwiatr
Associate Content Marketing Manager

Thank you to our CJU19 Diamond Sponsor!