Keynote Speakers

Waleed Al-Atraqchi

As Waleed Al-Atraqchi enters his 5th year as the head of CJ Affiliate, change has been the only constant. To be successful in the face of change, companies must remain nimble to adapt to market needs, and at the same time lead the way. Waleed’s keynote will demonstrate how CJ is poised to charge forward in its latest chapter.

When it comes to change, new privacy regulations are arguably at the forefront of what is impacting not only affiliate, but the entire digital marketing ecosystem. Waleed’s keynote will also share CJ’s approach to these regulations and how we’re solving for them with our clients. Join us at the CJU19 President Keynote to see how CJ Affiliate is facing change head on.

Abby Wambach

Abby Wambach is a two-time Olympic gold medalist, FIFA World Cup Champion, and the highest all-time international goal scorer for male and female soccer players. As the co-captain of the 2015 Women’s World Cup Champion Team, she created a culture that helped transform a group of individual women into one of the most successful, powerful, and united wolfpacks of all time. An activist for equality and inclusion, Abby is the author of the New York Times bestseller Forward: A Memoir and her newest release, WOLFPACK. Abby is the co-founder of Wolfpack Endeavor, which aims to revolutionize leadership development for women in the workplace and beyond.

Abby will translate her champion mindset and team-bound focus from the arena to the CJU19 keynote stage; bringing her remarkable wisdom as a leader to empower us all to take on challenges and overcome obstacles while channeling the mentality of the Wolfpack.

CJU Roundtables

SEP 11 | 2:00 PM | SAN RAFAEL

CJU Roundtables offer a new opportunity to have open-ended discussions, ask questions, share best practices, and learn from your peers in the affiliate business. Registration to participate closes on August 1, 2019.

Sign up for topics like:

  • Strategies for Growth
  • Measuring Success
  • Affiliate Investment
  • Influencer Marketing
  • Global Growth
  • Content Commerce
  • Mobile Marketing

You will receive an email to sign up for this event after you register for CJU19.

Sessions

These in-depth educational sessions take place in the ballrooms on the main stage and are available on a first come, first serve basis.

How to Navigate Your First CJU

First-time attendees to the industry’s best networking event don’t have to go it alone! We’ve gathered the essential facts you’ll want to know about CJU19 events, the insider’s guide to the venue, and our best tips for making your CJU a networking success. This session is led by CJU’s event director, Suzanne Purcell, so you’re sure to walk away with the insider’s view of CJU19. New Attendees: be sure to attend the New to CJU Happy Hour held directly after this session and located at the the Hilton Santa Barbara’s patio-side bar, The Set.

President Keynote: Waleed Al-Atraqchi

CJ Affiliate President Waleed Al-Atraqchi will discuss one the biggest challenges that the affiliate industry, as well as the entire digital marketing ecosystem, faces today: privacy regulations. Waleed will delve into how CJ Affiliate is adapting in the face of these and other major changes.

Guest Keynote: Abby Wambach

As the co-captain of the 2015 Women’s World Cup Champion Team, soccer icon, Abby Wambach created a culture that helped transform a group of individual women into one of the most successful, powerful, and united wolfpacks of all time. Abby will translate her champion mindset and team-bound focus from the arena to the CJU19 keynote stage; bringing her remarkable wisdom as a leader to empower us all to take on challenges and overcome obstacles while channeling the mentality of the Wolfpack.

Ask an Influencer: Anything and Everything You’re Dying to Know

CJU’s second day heats up with a session where attendees take the lead. This session kicks off with brief statements from each of the panelists and then we turn the mic over to the audience to pose questions, explore strategies, or dig into best practices with our diverse group of influencers. Once the dialogue gets started, who knows what questions and idea-sparking answers will come up? Join this session for a better understanding of how to work with influencers and take away an appreciation of our panelists’ ability to think on their feet!

The Consumer Megatrends Shaping Holiday 2019

Disruption in ecommerce is here to stay, so looking deep into what drives consumer buying now, and in the future, will help marketers develop strategies that resonate. Our speaker will present three important megatrends shaping the affiliate channel today and what you should do about it during the upcoming holiday season. Filled with examples of how the trends are playing out in affiliate, attendees of this session will gain an understanding of the competitive plays they can make to respond to evolving customer expectations, plus a check list of how to apply them to holiday planning and beyond.

Reaching the World’s Consumers in the Affiliate Channel

One of the major advantages of the affiliate channel is its agility. Many brands launch their products or service in new markets, or go global from the start, via affiliate in order to launch fast and iterate as they go, learning from both their successes and setbacks. This session gathers a seasoned group of marketers, spanning many sectors and global regions, who have answered the siren call of global expansion and lived to tell the tale. This panel will offer both the Advertiser and Publisher perspective on the topic of achieving growth and reaching shoppers in new global markets.

Yes, It’s Possible: Accurately Measuring Incrementality in Affiliate

Not long ago, measuring the incrementality of digital sales was more theoretical than practical. Requiring complicated A/B testing, or the risky step of pausing advertising and investment, incrementality has befuddled marketers for decades. In this session CJ shows how its powerful state-of-the-art audience insights can create a highly accurate view of customer behaviors when they engage with affiliate sites, versus when they don’t, to achieve an expression of affiliate’s incrementality. This session will debut CJ’s latest findings on affiliate channel incrementality and cover how to share these findings when making the case for a greater share of your company’s digital marketing budget.

Where Myth Meets Reality: Affiliate Customer Journeys

When and where shoppers interact with Publishers while on their path to purchase is more knowable than ever before. In this session, we share compelling findings from CJ’s own deep dive into shopper interactions with Publisher sites and dispel some common, long-held myths along the way. Our speakers will show how brands can assess their own affiliate relationships based on common customer path scenarios, and how to develop more efficient and profitable programs when customer journeys are considered.

How Digital Privacy is Transforming Digital Marketing

Think digital privacy began and ended with GDPR? Think again! California and other US states are exploring their own privacy legislation. Plus, Apple and Google both have announced further updates impacting browser-based cookie tracking. If you’re wondering, “Where is all this headed?” you’re not alone. Our speakers, both of whom play critical roles in CJ’s response to digital privacy updates, will show how these requirements impact our industry and what’s at risk. Attendees will come away with a clear idea of how to rally and survive in the new reality of a constantly changing privacy landscape.

Why Big Media is Thriving with Performance Marketing

There's a lot of buzz around big media sites entering the channel, a.k.a content commerce Publishers. They offer massive audiences, critical reach into social channels and many unique marketing opportunities. But with anything new, there are always a lot of questions. Namely, how to best tackle this new opportunity? In this session, our panel addresses the buzz around commerce content and shares how brands can best tap their unique selling opportunities, or how to know when there isn’t a fit. We’ll share examples of what’s working, and how, so Advertisers can assess if commerce content can help meet their affiliate goals.

Emerging Technologies in the Affiliate Channel

Staying on top of new technologies shaping ecommerce is essential. In one of our most popular session formats, we've invited three publishers with innovative technologies in play now to present their unique selling points, showing how they extend affiliate’s reach into new audiences via shopping tools or apps. This session shares a fresh perspective on how technology is meeting and anticipating customer needs while also fueling new ways to engage with shoppers. Through a lightning round question and answer segment, Advertiser attendees will learn how these exciting technologies could be a fit for their program and goals.

Yes, It’s Possible: Accurately Measuring Incrementality in Affiliate (Encore)

Not long ago, measuring the incrementality of digital sales was more theoretical than practical. Requiring complicated A/B testing, or the risky step of pausing advertising and investment, incrementality has befuddled marketers for decades. In this session CJ shows how its powerful state-of-the-art audience insights can create a highly accurate view of customer behaviors when they engage with affiliate sites, versus when they don’t, to achieve an expression of affiliate’s incrementality. This session will debut CJ’s latest findings on affiliate channel incrementality and cover how to share these findings when making the case for a greater share of your company’s digital marketing budget.

Where Myth Meets Reality: Affiliate Customer Journeys (Encore)

When and where shoppers interact with Publishers while on their path to purchase is more knowable than ever before. In this session, we share compelling findings from CJ’s own deep dive into shopper interactions with Publisher sites and dispel some common, long-held myths along the way. Our speakers will show how brands can assess their own affiliate relationships based on common customer path scenarios, and how to develop more efficient and profitable programs when customer journeys are considered.

Discovery Lab

25+ options for learning. 4 days. 1 you. Join us in the Discovery Lab for small-group trainings led by CJ Affiliate experts and partners who will cover affiliate tactics and strategies. Topics for these presentations will be announced at the end of July. Each training will be available on a first come, first serve basis.

More Discovery Lab training details coming soon.

Sep 9 | 2:00 PM | Sierra Madre
Sep 10 | 1:00 PM | Sierra Madre
Sep 11 | 9:30 AM | Sierra Madre
Sep 11 | 1:00 PM | Sierra Madre

Thank you to our CJU19 Diamond Sponsor!