Keynote

In the increasingly complex world of consumer influence, few voices are as insightful and actionable as Dr. Marcus Collins. Author of the best-selling book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be, Dr. Collins is the recognized authority on leveraging the power of culture to influence behavior, get people to share your vision, and most importantly, move them to take action. Aside from being an award-winning marketer and cultural translator, he is professor in residence at TikTok, a professor at the Ross School of Business, University of Michigan, and is the former Chief Strategy Officer at Wieden + Kennedy, New York.