Agenda

Browse the agenda to make the most of your time at CJU

Monday 11
Tuesday 12
Wednesday 13
Thursday 14

Monday, September 11

1:00 PM

Early Event Check-In

6 hours | Lobby

Skip the crowds and pick up your badge and attendee bag when you check in early for CJU.

Monday 11
1:00 PM - 7:00 PM

1:30 PM

Networking

Dedicated Meeting Space

2 hours, 30 minutes | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.

Monday 11
1:30 PM - 4:00 PM

1:30 PM

Networking

The Zone Sponsored by Bank of America

2 hours, 30 minutes | Santa Barbara Ballrooms

This central location for meetings is open throughout the event. With over 1,000 attendees at CJU23, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.

Monday 11
1:30 PM - 4:00 PM

4:00 PM

Session

How to Navigate Your First CJU

30 minutes | San Rafael - Yieldify Mainstage

Attention all first-timers! Don't miss out on this must-attend session that will equip you with everything you need for a phenomenal CJU experience. Gain insider knowledge of CJU, including a comprehensive venue guide and invaluable tips for forging connections at the industry's premier networking event. Prepare to navigate CJU like a seasoned pro!

Jodi Ford

Enterprise Account Director, Publisher Development, CJ

Monday 11
4:00 PM - 4:30 PM

4:30 PM

Networking

Welcome Happy Hour

1 hours | The Set, Hilton Bar / Front Lawn

Join us for a drink at what’s sure to be the warmest welcome to CJU ever! Mix and mingle with friends old and new at The Set bar at the Hilton Santa Barbara.

Monday 11
4:30 PM - 5:30 PM

Tuesday, September 12

7:00 AM

Breakfast

1 hours, 45 minutes | Plaza Del Sol

Enjoy a hearty breakfast in the Plaza del Sol before a full day of networking and learning.

Tuesday 12
7:00 AM - 8:45 AM

7:00 AM

Event Check-In

2 hours, 15 minutes | Lobby

Pick up your badge and attendee bag when you check in for CJU.

Tuesday 12
7:00 AM - 9:15 AM

8:00 AM

Networking

Dedicated Meeting Space

45 minutes | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.

Tuesday 12
8:00 AM - 8:45 AM

8:00 AM

Networking

The Zone Sponsored by Bank of America

45 minutes | Santa Barbara Ballrooms

This central location for meetings is open throughout the event. With over 1,000 attendees at CJU23, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.

Tuesday 12
8:00 AM - 8:45 AM

9:00 AM

Session

Advertiser

Publisher

CEO Welcome: Mayur Kshetramade & Solutions Showcase

45 minutes | Grand Ballroom - Yieldify Mainstage

CJU23 kicks off with an inspiring welcome message from our CEO, Mayuresh Kshetramade. Join us as Mayur shares his visionary outlook for CJ, highlighting the exciting new opportunities that lie ahead. Mayur will share how CJ is taking proactive steps to expand beyond our core affiliate business, revolutionizing our platform to empower your success and fuel your growth. Experience the Solutions Showcase, where CJ leaders will join Mayur on stage to unveil the latest CJ solutions that bring this transformative vision to life.

Mayur Kshetramade

CEO, CJ

Kelly Merkel

SVP of Publisher Development, CJ

Paul Tibbitt

President, CJ

Tuesday 12
9:00 AM - 9:45 AM

9:30 AM

Event Check-In / Info Desk

7 hours, 45 minutes | Santa Barbara Foyer

Pick up your badge and attendee bag when you check in for CJU. Once registration is over, this desk will remain open for any general event questions.

Tuesday 12
9:30 AM - 5:15 PM

9:45 AM

Session

Advertiser

Publisher

Guest Keynote: “Big Magic” with Elizabeth Gilbert

40 minutes | Grand Ballroom - Yieldify Mainstage

New York Times bestselling author, novelist, and memoirist Elizabeth Gilbert will unpack her own generative process and share her wise, witty insights into the mysteries of curiosity and inspiration. Whether you’re looking to write a book, make art, find new ways to address challenges in your work, or simply infuse your everyday life with more mindfulness and adventure, “Big Magic” will help you seize the opportunity to live a life guided by creativity rather than fear.

Elizabeth Gilbert

Tuesday 12
9:45 AM - 10:25 AM

10:30 AM

Networking

Dedicated Meeting Space

6 hours, 30 minutes | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.

Tuesday 12
10:30 AM - 5:00 PM

10:30 AM

Networking

The Zone Sponsored by Bank of America

6 hours, 30 minutes | Santa Barbara Ballrooms

This central location for meetings is open throughout the event. With over 1,000 attendees at CJU23, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.

Tuesday 12
10:30 AM - 5:00 PM

12:00 PM

Lunch

1 hours, 30 minutes | Plaza Del Sol

Refuel from a packed morning by enjoying lunch in a beautiful setting.

Tuesday 12
12:00 PM - 1:30 PM

1:00 PM

Training

Advertiser

Publisher

Agency

Decoding Incrementality: Best Practices for Affiliate Channel Discussions Sponsored by Ibotta

20 minutes | Sierra Madre - Genius Stage

If talking about the incrementality of the affiliate channel makes you want to run for the exits, take heart and attend this training! Digital marketing’s most persistent topic is more topical than ever, thanks to major shifts in attribution platforms like Google Analytics and the rise of media mix modelling, and it’s possible now to use CJ program data to decode how affiliate sales contribute to a business’ overall goals. This training introduces attendees to the full suite of CJ reports that advertisers can leverage to assess incrementality at the channel level, customer value and across media placements. In addition, you will be introduced to the myriad ways that incrementality can be measured and be introduced to practical ways to proactively prepare for answering incrementality question the next time it comes up.

Chad Loughmiller

Senior Manager, Business Development Strategy, CJ

Tuesday 12
1:00 PM - 1:20 PM

1:00 PM

Training

Advertiser

Agency

Mastering a Comprehensive Affiliate Coupon Strategy Sponsored by Ibotta

20 minutes | Sierra Madre - Prodigy Theater

What does your coupon strategy look like in 2023? Are you fully harnessing the power of a comprehensive coupon strategy to meet your business goals and amplify your marketing efforts? Join us for an insightful presentation where you’ll discover how to effectively leverage the promotional power of coupons through CJ solutions, so you can: · Strategically strengthen your core affiliate partnerships · Diversify your publisher base with non-traditional partners, to tap into new channels and broader audiences · Drive revenue growth from new, reactivated, and returning customers

Helene Saxena

Senior Solutions Manager, CJ

Niranjan Ullal

Manager, Business Excellence, CJ

Tuesday 12
1:00 PM - 1:20 PM

1:00 PM

Training

Publisher

Demo

Publisher Edition: A Tour of CJ’s New Platform—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Virtuoso Learning Bar

This Publisher training is a journey through CJ’s brand-new platform and revamped navigation system. This walkthrough promises to equip Publishers with the knowledge to leverage our new platform navigation for enhanced success. Attendees will learn: How to navigate the new menus and where to find all of their familiar platform pages; How to link an account and how to switch between multiple linked accounts; How to interact with core utility menus such as the balance, mail, support, and user menus; How to find additional resources like the Support Center, Developer Portal, and CJ Junctions sites; How to launch the new Learning Hub where users can find CJ announcements, leave feedback, and open guided walk-throughs of the platform.

Tucker Gitlin

Business Development Consultant, CJ

Tuesday 12
1:00 PM - 1:20 PM

1:30 PM

Training

Advertiser

Agency

Demo

Advertiser Edition: A Tour of CJ’s New Platform—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Whiz Kid Learning Bar

This Advertiser and Agency training is a journey through CJ’s brand-new platform and revamped navigation system. This walkthrough promises to equip Advertisers and Agencies with the knowledge to leverage our new platform navigation for enhanced success. Attendees will learn: How to navigate the new menus and where to find all of their familiar platform pages. How to link an account and how to switch between multiple linked accounts. How to interact with core utility menus such as the balance, mail, support, and user menus. How to find additional resources like the Support Center, Developer Portal, and CJ Junctions sites. How to launch the new Learning Hub where users can find CJ announcements, leave feedback, and open guided walk-throughs of the platform.

Erin Martinez

Senior User Experience Manager, CJ

Tuesday 12
1:30 PM - 1:50 PM

1:30 PM

Training

Publisher

Agency

Why B2B Marketing is the Next Big Thing in Affiliate Sponsored by Ibotta

20 minutes | Sierra Madre - Genius Stage

Affiliate marketers are sitting on a $9 billion dollar opportunity in a space whose room for growth is arguably “unmatched anywhere”, according to eMarketer. Luckily, the affiliate channel has a lot to offer the B2B buyer who is younger than ever before, and craving information and guidance along their purchase journey. CJ and Autodesk have teamed up for this special presentation that gives a behind-the-scenes look at what it takes to thrive as a B2B brand in the affiliate channel and delivers actionable advice that publishers, across verticals, can take to attract the B2B shopper to their sites. Attendees will learn: · The strategies that attract, engage and convert today’s B2B buyers · How affiliate’s “channel of channels” nature can be leveraged to meet organizational goals and attract new ad spend to the channel • How CJ’s B2B ecosystem is creating ways for both advertisers and publishers to act on this big market opportunity

Shana Wells

Client Development Director, CJ

Dione Martin

Manager, Global Affiliate Programs, Autodesk

Tuesday 12
1:30 PM - 1:50 PM

1:30 PM

Session

Advertiser

Publisher

Why Influencers Shouldn't Be Islands in Your Marketing Strategy

45 minutes | San Rafael - Yieldify Mainstage

Influencer marketing continues to shape the marketing landscape in new and exciting ways! As spending on influencer campaigns has grown there's also a growing interest to connect influencer outcomes to spend. Enter, affiliate marketing. With its strong backbone of tracking and data, brands can leverage data to demonstrate campaign success and adopt a full-funnel approach, using different creators to achieve varying campaign goals, and enhance the overall impact of influencer marketing. Our panelists, representing brand, media, and creators will delve into the advantages and challenges of integrating influencer marketing with the affiliate realm in a session designed to empower you to navigate the opportunity of measurable influencer marketing.

Kristina Tabacco

Sr. Influencer Campaign Manager, CJ

Sara Lim

Sr. Marketing Manager, KiwiCo

Emily Hare

Global Influencer Director, Publicis Groupe

Kyle Hjelmeseth

Founder & CEO, G&B Digital Management

Tuesday 12
1:30 PM - 2:15 PM

2:00 PM

Training

Advertiser

Agency

Benchmarks 101: How to Build Program Strategies with CJ’s Benchmarking Reports Sponsored by Ibotta

20 minutes | Sierra Madre - Genius Stage

This training explores the capability of competitive benchmarking in Advanced Analysis and how clients and teams can utilize the tool to define strategies for their program. The competitor benchmarking tool allows clients to select different client categories for which they can directly benchmark against. This allows for better context as to where the client’s program stands in comparison with the chosen category. Clients may also break out the data by partner classification, promotional model, customer country, device type, and the individual partners so as to dive deeper into the data to understand high performing areas of the program and other opportunities for growth. From this standpoint, clients and teams can craft strategies for how they may position their program in the affiliate space to continue to build upon current success and engage in favorable prospects. Attendees will learn: · How to read competitive benchmarks to develop program strategies · Identify over and underperforming partners and suggested strategies for each · Find areas of opportunity for new partners, regions, and more

John Madden

Senior Data Scientist, CJ

Victoria Pace

Client Development Director, CJ

Tuesday 12
2:00 PM - 2:20 PM

2:00 PM

Session

Publisher Spotlight Stage Sponsored by Forbes Media

2 hours | Lobby

Come meet your next partner at our Publisher Spotlight Stage. Publishers will be taking to the stage to share their business model and strategies. Could this be the beginning of a beautiful relationship? We think YES!

Tuesday 12
2:00 PM - 4:00 PM

2:00 PM

Networking

Growth Expo

2 hours, 30 minutes | Roundhouse Restaurant

Growth starts with the right partners, and the Growth Expo is the place to meet the publishers, advertisers, and partners that are driving affiliate’s growth in the US and global markets.

Tuesday 12
2:00 PM - 4:30 PM

2:30 PM

Training

Advertiser

Publisher

Agency

Demo

A Tour of CJ’s New Learning Hub—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Whiz Kid Learning Bar

Learn all about CJ’s new on-demand resource for everything affiliate and everything CJ. The Learning Hub offers valuable resources to beginners and seasoned professionals alike. From program strategy to in-depth page specific guides, we’ll unravel everything the Learning Hub has to offer. Attendees will learn: How to launch the new Learning Hub where users can find CJ announcements, leave feedback, and open guided walk-throughs of the platform.

Erin Martinez

Senior User Experience Manager, CJ

Tuesday 12
2:30 PM - 2:50 PM

2:30 PM

Training

Advertiser

Publisher

Guardians of Trust: CJ's AI & Machine Learning Approach to Combat Fraud in Your Program Sponsored by Ibotta

20 minutes | Sierra Madre - Genius Stage

CJ’s Network Quality practice is all about giving our clients confidence in investing in transparent affiliate partnerships that drive real value. A fair playing field where advertisers know how they’re being promoted, and publishers get credit for their hard work is core to our ethos. Learn about our advanced data science with machine learning (a.k.a. artificial intelligence) that has amplified CJ’s already industry-leading, proactive detection and removal of bad actors – like undisclosed promo methods, click theft, and spoofing – so you can focus on quality KPIs and get the utmost value from every marketing dollar.

Chrissy Cadoret

Senior Director, Network Compliance, CJ

Tuesday 12
2:30 PM - 2:50 PM

3:00 PM

Training

Advertiser

Agency

A Close Look at the Effectiveness of Influencer Campaigns in the Performance Channel Sponsored by Ibotta

20 minutes | Sierra Madre - Prodigy Theater

This training explores the effectiveness of influencer marketing within the affiliate ecosystem. Attendees will learn how influencer data is currently gathered through a combination of CJ and Creator IQ (CIQ) systems, and how teams create strategies by using reports such as Cross Channel Journey found in Advanced Analysis. Attendees will also learn about an influencer specific solution in development that combines the power of CJ and CIQ data together to allow clients direct insight into influencer activity at the campaign level. Be the first to see our new solution at work with the different insights and strategies that teams may capitalize on to assist with program growth. Attendees will learn: · The numerous metrics used to measure influencer performance · How influencer data is currently measured with CJ and CIQ and the future of influencer reporting · Different ways that influencers may help clients hit program milestones and some strategies to reach those program goals

Dominique Bell

Influencer Manager, CJ

John Madden

Senior Data Scientist, CJ

Tuesday 12
3:00 PM - 3:20 PM

3:00 PM

Training

Advertiser

Agency

From Left Out to Checkout: Reaching (and Converting) Today’s Mobile Consumers Sponsored by Ibotta

20 minutes | Sierra Madre - Genius Stage

In today's highly connected world, shoppers are increasingly turning to mobile to make their purchases. Mobile rewards programs can be a great way to increase revenue and consumer motivation to shop online. But what's the best path to implementation when the mobile shopping ecosystem is so fragmented and complex? Attendees will leave this session with a better understanding of: · The new mobile-first reality and how it impacts consumers and marketers alike · Key blockers that prevent affiliate marketers from delivering positive mobile shopping experiences -- losing them revenue in the process · Potential strategies to help remove those blockers

Simon Baptist

Director, Commerce Business, Rewards+ by Applovin

Karthik Kannan

Global Account Management Lead, Commerce Business

Tuesday 12
3:00 PM - 3:20 PM

3:00 PM

Training

Advertiser

Agency

Demo

How to Manage Media Placements with CJ’s Campaigns Solution—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Virtuoso Learning Bar

Say goodbye to outdated Excel trackers as we unveil our all-inclusive media management tool. This small group demo will share how CJ’s Campaigns solution is designed to save you time, create efficiencies, and to forecast your placement performance accurately.

Preeti Selvaraj

Lead Product Owner, CJ

Tuesday 12
3:00 PM - 3:20 PM

3:30 PM

Training

Advertiser

Agency

How to Unleash the Power of Affiliate Marketing across Channels Sponsored by Ibotta

20 minutes | Sierra Madre - Genius Stage

While affiliate has been around for decades, the landscape has continuously evolved to include smarter tech, enhanced data insights, and a broader scope of partners. In today’s environment, we are challenging the perception that affiliate is just a channel, but rather the channel of channels. Possibilities for partnerships that solve a variety of channel needs are truly endless. Join us to dive into detailed ways you can expand your impact within your organization through channel amplification. Attendees will learn: · How various digital marketing channel goals can be achieved with CJ partnerships · Specific partner examples to get you started that amplify other channels · Concrete success stories to share within your team to prove why they should invest

Helene Saxena

Senior Solutions Manager, CJ

Stacey Georgoulis

Senior Client Solutions Director, CJ

Tuesday 12
3:30 PM - 3:50 PM

3:30 PM

Training

Advertiser

Agency

Demo

How to Use CJ’s Program Analysis to Achieve Deeper Program Insights—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Whiz Kid Learning Bar

Come learn a few tricks to use the Insights Program Overview and Performance dashboards to analyze your program performance! This small group demo shares how users can use the Program Overview dashboard to find trends, then use Performance dashboard to find actionable insights. Attendees will learn: · How to use Program Overview dashboard to build executive reports or summary reports · Ways to analyze performance trending period over period. How is the peak season performance compared to the historical performance? · Way to use 2 dashboards to slice and dice the data, in order to find specific factors that drive performance spike or dip

Lu Richie

Senior Product Manager, Data, CJ

Tuesday 12
3:30 PM - 3:50 PM

4:30 PM

Break

30 minutes |

Tuesday 12
4:30 PM - 5:00 PM

5:00 PM

Networking

The Beach Party Hosted by Rewards+ by AppLovin

2 hours | East Beach Pavilion Beach (1118 E. Cabrillo Blvd)

Meet us at the beach! A party on the sand is the ideal way to finish out the first full day of the conference. Kick off your shoes and enjoy drinks, small bites, and local entertainment as you watch the beautiful Santa Barbara sunset. *Shuttle departs on the side street of Hilton (near the Rainbow Arch) starting at 4:55 PM

Tuesday 12
5:00 PM - 7:00 PM

9:00 PM

Networking

CJU After Hours

2 hours | The Mill (406-414 E. Haley St. Santa Barbara, CA 93103)

Mix and mingle while enjoying various local wines and beer. Location to be announced. Shuttles will pick up at the Hilton at 8:45 PM.

Tuesday 12
9:00 PM - 11:00 PM

Wednesday, September 13

7:00 AM

Breakfast

1 hours, 45 minutes | Plaza Del Sol

Enjoy a hearty breakfast in the Plaza del Sol before a full day of networking and learning.

Wednesday 13
7:00 AM - 8:45 AM

8:00 AM

Networking

Dedicated Meeting Space

9 hours | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.

Wednesday 13
8:00 AM - 5:00 PM

8:00 AM

Event Check-In / Info Desk

9 hours | Santa Barbara Foyer

Pick up your badge and attendee bag when you check in for CJU. Once registration is over, this desk will remain open for any general event questions.

Wednesday 13
8:00 AM - 5:00 PM

8:00 AM

Networking

The Zone Sponsored by Bank of America

9 hours | Santa Barbara Ballrooms

This central location for meetings is open throughout the event. With over 1,000 attendees at CJU23, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.

Wednesday 13
8:00 AM - 5:00 PM

9:00 AM

Session

Advertiser

Publisher

Amplify Your Influence: A Publisher’s Guide to Unlocking More Investment

30 minutes | San Rafael - Yieldify Mainstage

Publishers, this session is for you! Discover the untapped potential of publisher amplification and its profound impact on publishers' ability to advocate for increased investment in your businesses. Join us for an engaging presentation that unveils the key strategies for publishers to amplify core investments and unlock new opportunities within the affiliate channel and learn the insights you need to demonstrate your unique contributions to the customer journey using CJ data. It’s time to transcend the limitations of bottom-of-the-funnel thinking and explore the transformative possibilities of channel amplification.

Katherine Knight

Group Director, Publisher EMEA, CJ

Kristen Levins

Sr. Director of Enterprise Publisher Development, CJ

Wednesday 13
9:00 AM - 9:30 AM

9:30 AM

Training

Advertiser

Publisher

Agency

Demo

A Tour of CJ’s New Learning Hub—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Whiz Kid Learning Bar

Erin Martinez

Senior User Experience Manager, CJ

Wednesday 13
9:30 AM - 9:50 AM

9:30 AM

Training

Publisher

Future proofing Publisher Revenue with CJ's Publisher Tracking Solutions Sponsored by Ibotta

20 minutes | Sierra Madre - Genius Stage

In this training you will learn about CJ’s tracking solutions for publishers and how, with the right solutions in place, you can protect your affiliate revenue in the ever-changing digital tracking landscape. CJ’s tracking solutions for publishers are evolving with the needs of the performance marketing industry and are focused on ensuring publishers are paid for every conversion they drive. You willl hear from our Product Development team about our latest tracking offerings for publishers, including our newest Publisher Tracking API that will be available in 2024.

Angela Ballard

Solutions Group Director, CJ

Wednesday 13
9:30 AM - 9:50 AM

9:30 AM

Training

Advertiser

Agency

Demo

How to Manage Media Placements with CJ’s Campaigns Solution—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Virtuoso Learning Bar

Preeti Selvaraj

Lead Product Owner, CJ

Wednesday 13
9:30 AM - 9:50 AM

10:00 AM

Session

Advertiser

Publisher

Decoding Incrementality in Your Affiliate Program

45 minutes | San Rafael - Yieldify Mainstage

Discover how to answer to the perennial question, "How incremental are affiliate channel sales?" in this thought-provoking and action-oriented session. At CJ, we understand the importance of demonstrating the value of the affiliate channel, and we've developed a comprehensive suite of reports to assess incrementality from various perspectives. However, having access to the data is just the beginning; understanding how to effectively present it can be a game-changer. Beginning with an overview of how CJ empowers clients with program-level and channel-level reporting, this session is also a panel of industry peers who will share real-life examples of how they discuss and leverage the value of the affiliate channel within their own companies. Don't miss this opportunity to uncover strategies and best practices that can transform your understanding of affiliate channel value.

Steven Coyle

Sr. Client Development Director, CJ

Colin Johnson

Director, Data Science & Analytics, CJ

Brian Robbins

Head of Affiliate Marketing, LG Electronics

Jillian Twaddle

Sr. Channel Manager | Affiliate Marketing, Shutterfly

April Spigarelli

Director of Client Partnerships

Wednesday 13
10:00 AM - 10:45 AM

11:00 AM

Training

Advertiser

Publisher

Demo

How to Use CJ’s Holiday Analysis Dashboard to Develop Program Strategies—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Virtuoso Learning Bar

The Holiday Analysis dashboard brings the power of CJ’s data scientists on-demand and into the CJ platform, and we expect it to play a critical role in clients’ Q4 planning. With an overview of the dashboard and strategies for how performance data before, during, and after peak holiday events can be applied to program strategies, this small group demo will help advertisers fully optimize for the back half of the year.

Ganesh Jaju

Director, Data Science

Wednesday 13
11:00 AM - 11:20 AM

11:00 AM

Training

Publisher

Demo

Publisher Edition: Exploring CJ’s Affiliate Customer Journey Data—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Prodigy Theater

Attention publishers! This small group demo will help you quantify your overall influence to consumer shopping journey. CJ’s affiliate customer journey quantifies the upper-funnel influence a publisher has driven to their advertiser in addition to last-click interaction. It creates opportunities for publishers to demonstrate and negotiate various terms with their advertisers. Attendees will learn: · The methodology behind CJ’s affiliate customer journey. How do we quantify a publisher influence at various stages of customer shopping journey? · How is your influence different for different advertiser? How ACJ can provide ideas to work differently with each advertiser? · How do different properties that you own interact with consumer at various stage of journey? Find out ways for your properties to work together cohesively that leads to conversion

Lu Richie

Senior Product Manager, Data, CJ

Wednesday 13
11:00 AM - 11:20 AM

11:00 AM

Session

Advertiser

Publisher

How Diversity Drives Consumer Behavior and Ways for Brands to Authentically Connect

30 minutes | San Rafael - Yieldify Mainstage

In today's ever-changing landscape, brands have a unique opportunity and responsibility to shape the future of marketing for long-term business sustainability, especially considering shifting shopper demographics. Join this session to learn how brands like Sephora have made inclusivity an integral part of their marketing and the practical strategies and frameworks that empower brands to embrace diversity, educate their marketing teams, and drive long-term business sustainability. Discover how putting diversity at the forefront can transform marketing practices and ultimately shape the future of your brand.

Danisha Lomax

Head of Client Inclusivity & Impact, Digitas NA

Wednesday 13
11:00 AM - 11:30 AM

11:30 AM

Training

Advertiser

Agency

Data-Driven Campaign Management: A Deep Dive into CJ's Innovative Campaigns Solution Sponsored by Ibotta

20 minutes | Sierra Madre - Prodigy Theater

Client investment in paid campaigns with partners has grown exponentially over the years. The competition to get your brand front & center with engaged shoppers is fierce. How do you manage it all? How can you ensure you’re always making the best data-driven decisions for campaign investment? CJ’s Campaigns solution is your answer. Come learn how to make the best strategic use of this new innovation from CJ: Attendees will learn: · How CJ’s Campaign solution works – a quick demo · What benefits you gain from adopting Campaigns solution How to get the most out of Campaigns solution for optimal program growth

Stacey Georgoulis

Senior Client Solutions Director, CJ

Preeti Selvaraj

Lead Product Owner, CJ

Wednesday 13
11:30 AM - 11:50 AM

11:30 AM

Training

Advertiser

Publisher

Agency

From Engagement to Expansion: Exploring How Leads Can Drive CRM Growth Sponsored by Ibotta

20 minutes | Sierra Madre - Genius Stage

There has never been more of a focus on moving away from a reliance on third-party cookies and leaning in on your owned, qualified, and engaged, first-party leads. CJ is helping to solve for this need with CJ Leads, a pay-for-performance leads solution that delivers it all: campaign strategy, execution, measurement, publisher payments, and brand safety. This training shows how: · CJ Leads is helping both Advertisers and Publishers in all verticals build 1st party data (CRM) · Lead generation can be leveraged to build a sales pipeline · Ways to sign up new members for an array of experiences or services, such as product trials, loyalty programs, and subscriptions

Alex Higson

Senior Business Development Director, CJ

Wednesday 13
11:30 AM - 11:50 AM

11:30 AM

Lunch

1 hours, 30 minutes | Plaza Del Sol

Refuel from a packed morning by enjoying lunch in a beautiful setting.

Wednesday 13
11:30 AM - 1:00 PM

1:00 PM

Session

Advertiser

Publisher

Creating Compelling Stories to Transform Your Marketing

30 minutes | San Rafael - Yieldify Mainstage

You don’t have to be a data wizard to find new ways to grow your affiliate program and unlock new brand strategies. In this session, Amy Todd and Rachel Weinstein lean on their years of experience at Nike and Comcast, respectively, to move beyond the hype and show you how to harness your program’s data to get the most out of CJ’s data solutions. Be inspired to discover new audiences, create demand for your product or service, and learn how to view your program data through a new, creative lens and create compelling data stories with the potential to change the conversations you have with your partners and beyond.

Amy Todd

Sr. Client Development Director, CJ

Rachel Weinstein

VP, Corporate Development, CJ

Wednesday 13
1:00 PM - 1:30 PM

1:30 PM

Training

Advertiser

Agency

Demo

An Introduction to CJ’s Cross-Channel Journey Data—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Whiz Kid Learning Bar

Cross Channel Journey provides a comprehensive view of the shopping experiences across all marketing channels. To make this robust solution accessible to even more clients, we're introducing automated Channel Detection. This small group demo will cover how clients who don't manually indicate the referring channel on their landing page can still benefit from this innovative solution. We leverage Cross Channel Journey (CCJ) data to craft strategies that harmonize with other channels. This ensures optimal results when integrating the affiliate channel, even if it isn't the final touchpoint in the consumer's journey.

Ljuboslav Boskic

Senior Data Scientist, CJ

Wednesday 13
1:30 PM - 1:50 PM

1:30 PM

Training

Advertiser

Agency

Empowering Partnerships and Tracking with CJ's Universal Tag Sponsored by Ibotta

20 minutes | Sierra Madre - Prodigy Theater

In the face of continued changes in the martech landscape, CJ’s Universal Tag addresses threats to tracking integrity while also enhancing your ability to evaluate and seamlessly launch partnerships. Attendees will learn: how CJ’s Universal Tag is built for tracking resiliency and future-proofing; what data activation access is opened up with an integration upgrade; and which partners can be enabled seamlessly with your CJ integration

Stacey Georgoulis

Senior Client Solutions Director, CJ

Edward Gaier

Senior Lead Client Integration Engineer, CJ

Wednesday 13
1:30 PM - 1:50 PM

1:30 PM

Training

Advertiser

Agency

Demo

How to Use CJ’s Program Analysis to Achieve Deeper Program Insights—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Virtuoso Learning Bar

Lu Richie

Senior Product Manager, Data, CJ

Wednesday 13
1:30 PM - 1:50 PM

2:00 PM

Training

Advertiser

Agency

Demo

How to Use CJ’s New, Lapsed & Return Customer Dashboard for Customer Segmentation—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Virtuoso Learning Bar

Curious to set up different commissioning terms for different customer segment? Come to learn how CJ’s new lapsed and return dashboard can provide more visibility into performance by customer segmentation Attendees will learn: · Overview of CJ’s New Lapsed Return dashboard · What type of integration is needed to create New Lapsed Return dashboard · Explore ways to spark new commissioning ideas for situational commissioning

Lu Richie

Senior Product Manager, Data, CJ

Wednesday 13
2:00 PM - 2:20 PM

2:00 PM

Training

Advertiser

Agency

Demo

Using CJ’s Competitive Benchmarking Reports to Achieve Category & Program Growth—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Whiz Kid Learning Bar

This small group demo shares the capabilities of CJ’s Advanced Analysis tool within Insights, specifically competitive benchmarking. This tool allows for clients to compare their own activity against different categories in the network. These benchmarks help enlighten clients to the health of their program in comparison to their corresponding categories. Come learn how you, the client, can utilize the competitive benchmarking tool in Advanced Analysis to get a pulse as to how your program is performing against a competitive category, how to tell a story with data interpretation, and how to highlight strengths of the program and opportunities for growth. Attendees will learn: · How to select for important metrics and filter for the level of detail desired for effective analysis · See how the client’s program is performance year over year in comparison to their category and which publisher is driving the most growth and which publishers have an opportunity for improvement · Gauge future opportunities and their potential impact with publishers based on how the category is performing with those publishers (gap analysis)

John Madden

Senior Data Scientist, CJ

Wednesday 13
2:00 PM - 2:20 PM

2:00 PM

Session

Advertiser

Publisher

Stepping Up the Game: PUMA's Journey Toward a Mature Global Affiliate Marketing Strategy

45 minutes | San Rafael - Yieldify Mainstage

In this case-study focused session, PUMA and CJ show how PUMA's tailored strategies, aligned with its international principles and “forever faster” mantra, have driven growth in diverse markets, from mature to emerging. Whether you're interested in understanding PUMA’s approach to affiliate marketing or seeking inspiration for expanding your brand's digital sales, this session will offer practical takeaways and real-world examples from PUMA's remarkable journey. Join us to uncover the secrets behind PUMA's affiliate marketing success and learn how you can drive growth in diverse markets while maintaining a global perspective.

Wilmar Klein

Sr. Manager, Affiliate Marketing, Puma

Anna Marecka

VP, Global Client Success, CJ

Wednesday 13
2:00 PM - 2:45 PM

2:30 PM

Training

Advertiser

Agency

Demo

Exploring CJ’s Flexible Commissioning Solutions—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Whiz Kid Learning Bar

CJ’s flexible commissioning solutions allow you to leverage your data to create campaigns that help you reach your goals and grow stronger partnerships with publishers. Attend this small group demo to learn how to use CJ’s commissioning features like Clickless Tracking, Situational Commissioning, and more!

Angela Ballard

Solutions Group Director, CJ

Wednesday 13
2:30 PM - 2:50 PM

2:30 PM

Training

Advertiser

Agency

Unlocking Cross Channel Insights with Automated Channel Detection Sponsored by Ibotta

20 minutes | Sierra Madre - Genius Stage

A Must-Attend! Join us as we unveil our revolutionary enhancement of automated Channel Detection. This breakthrough enables advertisers with CJ’s universal tag full access to Cross Channel Journey Insights without needing the referring channel parameter integrated. Cross Channel Journey enables insight into the full picture of shopping journeys across marketing channels. You’ll learn how to: · See interactions with different channels and how they impact KPIs · Apply cross channel journey insights to create synergies with other channels and drive the best outcomes when affiliate is involved

Helene Saxena

Senior Solutions Manager, CJ

Ljuboslav Boskic

Senior Data Scientist, CJ

Wednesday 13
2:30 PM - 2:50 PM

3:00 PM

Training

Advertiser

Agency

Demo

Discover & Activate New Partnerships: CJ’s Recruit Partners Tool—CJ in Action! Sponsored by Ibotta

20 minutes | Sierra Madre - Virtuoso Learning Bar

This demo will help advertisers and agency partners on how best to leverage the data and the capabilities within the recruit partners tool to discover new partnerships and reach new audiences. Attendees will learn: · How the smart keyword search works that allows you to query a variety of data sources with just one search input · How the dynamic filters like category insights, audience location etc can used independently or in conjunction with each other to narrow your search results. · How to combination of CJ data and third-party data like social metrics and site engagement metrics can be used to identify the partners for your program · What actions can be taken directly from the recruit partners tool like making offers, saving and sharing your favorite publishers and downloading the results as well.

Aruna Bhagtani

Vice President, Product Management, CJ

Wednesday 13
3:00 PM - 3:20 PM

3:00 PM

Training

Advertiser

Agency

Powering the Influencer Strategies of Today and Tomorrow Using Influencer Communities  Sponsored by Ibotta

20 minutes | Sierra Madre - Genius Stage

Influencers are social, so let them be social! This session will cover the benefits of building active, integrated influencer communities around your brand vs. siloed campaign rosters for sponsorships. Building truly collaborative teams of content creators can streamline campaign processes, solve common pain points, and yield more impactful results. Attendees will learn: How creator communities can help solve common brand pain points in influencer marketing and drive stronger, more impactful campaign results; How creator communities will power the influencer strategies of the next five years; How CJ’s proprietary influencer networking platform, Perlu supports the growth of organic influencer communities in every niche and category;

Brenton Scott

Director of Influencer Development, Perlu

Wednesday 13
3:00 PM - 3:20 PM

3:00 PM

Session

Advertiser

Publisher

Generative AI and Machine Learning in the Digital and Affiliate Landscape

45 minutes | San Rafael - Yieldify Mainstage

Join us for an engaging session as tech innovator, Wildfire, and CJ's VPs of Engineering, Data Science & Analytics, and Operations share the stage to show you the exciting possibilities of generative AI and machine learning at CJ including its advancements and tangible advantages. Our panelists will share how CJ already harnesses the "the machines" to effectively monitor systems, drive operational efficiencies, and unlock lucrative opportunities for advertisers and publishers before revealing CJ's forward-thinking strategy to integrate AI in ways that are both innovative and practical for our valued clients.

Josh Peterson

VP, Data Science & Analytics, CJ

Marin Sarbulescu

VP, Engineering, CJ

Desiree Toto

SVP, Product & Operations, CJ

Tristan Barnum

CMO, Wildfire Systems

Wednesday 13
3:00 PM - 3:45 PM

3:30 PM

Training

Advertiser

Agency

Consciously Connecting with Multicultural Audiences in Your Influencer Strategy Sponsored by Ibotta

20 minutes | Sierra Madre - Genius Stage

Uncover the untapped potential that comes from engaging new and diverse audiences with your brand story and products. This training presents the market opportunity for brands to work with content creators to connect with multicultural audiences and explores the interplay between creativity and representation, and how it translates into more meaningful and lasting audience relationships. This session isn't just about theory; it's about actionable best practices that drive results. Learn how to foster an inclusive and supportive environment that encourages content creators to shine, enabling them to channel their creativity into compelling narratives that elevate your brand. In an age where authenticity and relatability are paramount, attendees will gain practical strategies for nurturing diverse content creation partnerships that not only enhance brand value but also contribute to a more inclusive digital ecosystem.

Erica Lipscomb

Influencer Manager, CJ

Wednesday 13
3:30 PM - 3:50 PM

3:30 PM

Training

Advertiser

Publisher

Agency

Getting to Know CJ’s APIs Sponsored by Ibotta

20 minutes | Sierra Madre - Whiz Kid Learning Bar

Do you have data you need to share with CJ? Does CJ have data that can help you? Maybe you know the answer, maybe you don’t. Come find out how CJ’s APIs can help your business. The CJ APIs session will cover: • Where to find APIs & documentation • How to get a token to call an API • Highlights of our APIs and the business values they provide Advertisers and Publishers

Seth Burris

Solutions Group Director, Product Development, CJ

Wednesday 13
3:30 PM - 3:50 PM

5:30 PM

Networking

Cocktail Hour & 1/2 Hosted by IHG Hotels and Resorts

1 hours, 30 minutes | Front Lawn

Wednesday evening's Cocktail Hour & ½ will jump-start your evening of networking and fun. Enjoy a signature cocktail and kick off the evening with your fellow marketers on the front lawn of the host hotel.

Wednesday 13
5:30 PM - 7:00 PM

7:00 PM

Networking

CJU Awards Dinner

2 hours | Plaza Del Sol

Join us under the stars at the CJU Awards Dinner. Raise your glass and enjoy the excitement as we recognize advertisers, publishers, and agencies chosen for their outstanding network performance.

Wednesday 13
7:00 PM - 9:00 PM

9:00 PM

Networking

CJU Casino Sponsored by Slickdeals

4 hours | Grand Foyer

If dancing isn't your thing, enjoy a night of high-stakes fun at the CJU Casino tables. You could be the big winner!

Wednesday 13
9:00 PM - 1:00 AM

9:00 PM

Networking

After Party

4 hours, 30 minutes | Grand Ballroom - Yieldify Mainstage

You won't want to miss this year's After Party where you can unwind, toast a drink or two with new partners, and cut loose on the dance floor.

Wednesday 13
9:00 PM - 1:30 AM

11:00 PM

Networking

Late Night Food Court

3 hours | Hilton Parking area outside Grand Foyer

Stop by for a late-night bite from one of our street food vendors outside the After Party.

Wednesday 13
11:00 PM - 2:00 AM

Thursday, September 14

8:00 AM

Breakfast

2 hours | Plaza Del Sol

Enjoy a hearty breakfast in the Plaza del Sol before a full day of networking and learning.

Thursday 14
8:00 AM - 10:00 AM

8:00 AM

Networking

Dedicated Meeting Space

2 hours, 30 minutes | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.

Thursday 14
8:00 AM - 10:30 AM

8:00 AM

Info Desk

2 hours, 30 minutes | Santa Barbara Foyer

Stop by with any questions throughout the event.

Thursday 14
8:00 AM - 10:30 AM

8:00 AM

Networking

The Zone Sponsored by Bank of America

2 hours, 30 minutes | Santa Barbara Ballrooms

This central location for meetings is open throughout the event. With over 1,000 attendees at CJU23, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.

Thursday 14
8:00 AM - 10:30 AM

Check back often for new events and updates

Networking

Socialize and Expand Your Network

CJU is all about creating and nurturing real connections! Whether you want to find new friends or spend time with old ones, meet and mingle in The Zone, Growth Expo, The Beach Party, Cocktail Hour & ½, and more.

Sessions

Deepen Your Knowledge and Get Inspired

Our in-depth sessions are structured to inform and educate you on the industry’s most pressing topics. Get the latest on affiliate strategies, tracking methods, and what CJ is doing to lead the way. Stay tuned—session content will be announced in July.

Trainings

Level Up Your Skills with Bite-Sized Trainings

If sessions are the content main course of CJU, then the Discovery Lab is the snack drawer overflowing with goodies and fun-size treats! Pop into the Discovery Lab for a 20-minute training (or two!) presented by CJ experts and partners.

Agenda

Monday, September 11

Tuesday, September 12

Wednesday, September 13

Thursday, September 14

Socialize and Expand Your Network

Deepen Your Knowledge and Get Inspired

Level Up Your Skills with Bite-Sized Trainings

Thank you to our #CJU23 Diamond Sponsor!