Agenda

Monday
9.12.22

3:00 PM - 7:00 PM | Lobby
Early Event Check-In
Skip the crowds and pick up your badge and attendee bag when you check in early for CJU.
Session
Advertiser
Publisher
4:00 PM - 4:30 PM | San Rafael
How to Navigate Your First CJU
Calling all first-timers! Attend this session to get up to speed on everything you need to make your first CJU a smashing success. Led by CJ Enterprise Account Director, Jodi Ford, you’re sure to walk away with an insider’s view of CJU—including a guide to the venue and helpful tips for making connections at the industry’s best networking event.
Networking
4:30 PM - 6:00 PM | The Set, Hilton Bar / Front Lawn
Welcome Back Happy Hour
Join us for a drink at what’s sure to be the warmest welcome back to CJU ever! Mix and mingle with friends old and new at The Set bar at the Hilton Santa Barbara.

Tuesday
9.13.22

7:00 AM - 8:45 AM | Plaza Del Sol
Breakfast
Enjoy a hearty breakfast in the Plaza del Sol before a full day of networking and learning.
Networking
7:00 AM - 8:45 AM | Reagan Room | Rodney's | The Roundhouse Foyer & Patio
Dedicated Meeting Space
Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.
7:00 AM - 9:15 AM | Lobby
Event Check-In
Pick up your badge and attendee bag when you check in for CJU.
Networking
8:00 AM - 8:45 AM | Santa Barbara Ballrooms
The Zone hosted by Bank of America
This central location for meetings is open throughout the event. With over 1,000 attendees at CJU22, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.
Session
Advertiser
Publisher
9:00 AM - 9:45 AM | Grand Ballroom
CEO Welcome & Tech Showcase
CJU22 kicks off with a welcome message from our CEO, Mayuresh Kshetramade, who will reflect on his vision for our industry as we move forward together through uncertain times. Mayur will share how CJ is taking action to achieve mutual stability and strength—and how this strength will help us all create beneficial outcomes for everyone. CJ leaders will join Mayur on stage for the Tech Showcase to present the latest CJ product releases and how they solve business needs.
9:30 AM - 5:30 PM | Santa Barbara Foyer
Event Check-In / Info Desk
Pick up your badge and attendee bag when you check in for CJU. Once registration is over, this desk will remain open for any general event questions.
Session
Advertiser
Publisher
9:45 AM - 10:25 AM | Grand Ballroom
Guest Keynote: Luvvie Ajayi Jones “Speaking Truth to Power”
Three-time New York Times bestselling author, speaker, and podcast host Luvvie Ajayi Jones will bring her conviction, humor, and honesty to the CJU22 stage with a call to action to “Speak Truth to Power” and get into good trouble—something that can’t be ignored if we want to move forward together.  
Networking
10:30 AM - 5:00 PM | Reagan Room | Rodney's | The Roundhouse Foyer & Patio
Dedicated Meeting Space
Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.
Networking
10:30 AM - 5:00 PM | Santa Barbara Ballrooms
The Zone hosted by Bank of America
This central location for meetings is open throughout the event. With over 1,000 attendees at CJU22, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.
12:00 PM - 1:30 PM | Front Lawn
Lunch
Refuel from a packed morning by enjoying lunch in a beautiful setting.
Training
Advertiser
1:00 PM - 1:30 PM | Sierra Madre
Building Relationships with TikTok Creators to Power Your Affiliate Strategy
What once was thought to be just “that app where those young kids share dancing videos” is now a place where people of all ages congregate to connect…and shop! (#TikTokMadeMeBuyIt) In this training, taught by one of CJ’s creator-focused growth managers, you will learn how to create or improve your TikTok affiliate strategy through identifying new creators, knowing the elements of strong relationships and how to bring out a creator’s best talent.
Training
Advertiser
1:00 PM - 1:30 PM | Sierra Madre
Placement Analysis Evolved: CJ’s Campaigns Solution
Come learn how CJ has addressed the need to manage and track media placement proposals, bookings, and performance on demand and all in one place. CJ’s Campaigns Solution, intuitively designed with centralized and efficient end-to-end campaign lifecycle management, drives real results, and offers a competitive advantage by securing the right placements with the right partners. Note, this report is suitable for revenue-focused clients and currently is in an early access stage with availability to all clients planned in the near future.
Training
Advertiser
Publisher
1:00 PM - 4:00 PM | Sierra Madre
Discovery Lab - Client Support
Join us in the Discovery Lab for small-group trainings led by CJ experts and partners covering affiliate tactics and strategies. Each training will be available on a first-come, first-serve basis. The Discovery Lab is also a great place to speak 1:1 with a member of CJ's Client Support team! They will be available during the Discovery Lab's open hours to meet with clients on a drop-in basis.
Session
Advertiser
Publisher
1:30 PM - 2:15 PM | San Rafael
Conversations for Change: Taking Action on DE&I in the Workplace and Industry
This year’s Conversations for Change discussion will present practical takeaways from panelists who are leading the charge on DE&I efforts within their organizations. They’ll share advice ranging from ways to be more inclusive marketers to how to push for change within your own company or community. This conversation will inspire you to initiate change within your own spheres of influence, whether in your organization, team, or personal life.
Training
Advertiser
2:00 PM - 2:30 PM | Sierra Madre
Prepare for Q4 Shopping with CJ’s New Holiday Analysis Reports
The newly launched Holiday Analysis dashboard brings the power of CJ’s data scientists on-demand and into the CJ platform, and we expect it to play a critical role in clients’ Q4 planning. With an overview of the dashboard and strategies for how performance data before, during, and after peak holiday events can be applied to program strategies, this training will help advertisers fully optimize for the back half of the year.
Networking
2:00 PM - 4:30 PM | Plaza Del Sol
Growth Expo
Growth starts with the right partners, and the Growth Expo is the place to meet the publishers, advertisers, and partners that are driving affiliate’s growth in the US and global markets.
Training
Advertiser
2:30 PM - 3:00 PM | Sierra Madre
Identifying New Global Markets to Grow In, and How to Take Action
Global expansion and optimization are a strategic objective and key growth driver for our clients. Why? It drives new revenue and helps mitigate the impacts when markets are volatile. This training shares our data-driven approach to global market growth, including how to bring new market opportunities to light and what you can do to act on them.
Training
Advertiser
Publisher
2:30 PM - 3:00 PM | Sierra Madre
Optimizing the Mobile Experience in Affiliate
Mobile traffic has equaled or surpassed desktop traffic across the CJ network over the past few years. As a brand marketer, you’ve probably noticed this trend, but do you have a dynamic strategy that will account for the nuances in mobile tracking and engagement? CJ partners with leading commerce technology, Button, to easily empower brands to create optimized mobile experiences that yield more effective outcomes. In this training, learn how CJ brands can seamlessly unlock new revenue streams and drive stronger LTV customer relationships by enabling Button’s turn-key App and SMS solutions.
Session
Advertiser
Publisher
3:00 PM - 3:30 PM | San Rafael
Marketing in the Metaverse
Wondering what the metaverse means for marketers? It’s not just you. (A recent Harris Poll showed that more than half of US adults don’t understand what the purpose of the metaverse even is!) In this session, McKenna Sweazey, author and Brand Strategist at metaXmoda, will bring clarity to the metaverse and present exciting real-life examples of the opportunities it holds to connect with online communities. Learn how celebrities and brands across the spectrum—from Wendy’s to Louis Vuitton—are experimenting and testing, and what the future offers for creatives, marketers, and influencers.
Training
Advertiser
Publisher
3:30 PM - 4:00 PM | Sierra Madre
Achieve Real-time Data Transfers with CJ’s Product APIs
Retail advertisers and agencies can now take advantage of CJ’s latest Product Import API, built to enable rapid data transfer between affiliate partners utilizing CJ’s standardized Shopping Feed. This training will explain how this API brings additional functionality to both retail brands and publishers, including new ways for advertisers to modify their catalog and new query functionality for publishers. Come learn how this API could be used to radically change the entire product feed cycle by allowing for greater flexibility, control and real-time updating.
Training
Publisher
3:30 PM - 4:00 PM | Sierra Madre
Future-Proofing Publisher Revenue
At CJ, future-proofing our tracking capabilities against changing regulation and browser restrictions is front of mind. As a part of our upgraded tracking offerings, CJ's Publisher Tag solution puts future proofing technology in the hands of those whose revenue is most at risk, our publishers. Designed to include a variety of tracking integrity and convenience features for publishers, this training introduces Publisher Tag’s function, benefits and what’s at stake for publishers as third-party cookie restrictions expand into Chrome in the near future.
4:30 PM - 5:30 PM
Break
Networking
5:15 PM - 7:15 PM | East Beach
The Beach Party
Meet us at the beach! A party on the sand is the ideal way to finish out the first full day of the conference. Kick off your shoes and enjoy drinks, small bites, and local entertainment as you watch the beautiful Santa Barbara sunset.
Networking
9:00 PM - 11:00 PM | The Mill - 406-414 E Haley Street
CJU After Hours Hosted by PayPal Honey
Mix and mingle while enjoying various local wines and beer at a local hot spot.

Wednesday
9.14.22

7:00 AM - 8:45 AM | Plaza Del Sol
Breakfast
Enjoy a hearty breakfast in the Plaza del Sol before a full day of networking and learning.
Networking
7:00 AM - 5:00 PM | Reagan Room | Rodney's | The Roundhouse Foyer & Patio
Dedicated Meeting Space
Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.
8:00 AM - 5:00 PM | Santa Barbara Foyer
Event Check-In / Info Desk
Pick up your badge and attendee bag when you check in for CJU. Once registration is over, this desk will remain open for any general event questions.
Networking
8:00 AM - 5:00 PM | Santa Barbara Ballrooms
The Zone hosted by Bank of America
This central location for meetings is open throughout the event. With over 1,000 attendees at CJU22, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.
Session
Advertiser
Publisher
9:00 AM - 9:45 AM | San Rafael
Opportunity from Uncertainty: Making the Most of the Current Economic Times
CJU’s third day heats up with a presentation by Jason Goldberg, aka The Retail Geek, addressing some of the biggest factors affecting business today: inflation, recessionary threats, and declining consumer confidence. How are these impacting the optimistic outlook that commerce experienced over the past three years, and more importantly—how should brands respond? This session will take a close look at important shifts in consumer behavior and the important opportunities for affiliate marketing that exists amongst these changes.  
Training
Advertiser
Publisher
9:30 AM - 12:00 PM | Sierra Madre
Discovery Lab - Client Support
Join us in the Discovery Lab for small-group trainings led by CJ experts and partners covering affiliate tactics and strategies. Each training will be available on a first-come, first-serve basis. The Discovery Lab is also a great place to speak 1:1 with a member of CJ's Client Support team! They will be available during the Discovery Lab's open hours to meet with clients on a drop-in basis.
Training
Advertiser
10:00 AM - 10:30 AM | Sierra Madre
Only the Best: Achieving the Optimal Program Integration for Your Program
There’s a lot to be gained by identifying and implementing an ideal integration, one that suits your program’s goals and delivers other fringe benefits such as revenue protection and program integrity. In this training, Owen Phipps, CJ’s Director of Client Integration Operations, will share the elements of CJ’s integrations and what a flexible “best in class” integration can mean for a program, including some of the newest technology partnerships that become available to CJ clients using the Universal Tag.
Session
Advertiser
10:00 AM - 10:45 AM | San Rafael
Trending Now: Data-Driven Influencer Marketing
Short-form video may dominate the feeds, but analytics and data have emerged as the most talked about topic in influencer marketing strategy this year. Data-driven marketing is becoming the favored approach for brands wanting to incorporate an influencer strategy into their performance channel. Panelists in this session will discuss how the need for more data is being addressed and how data plays a larger role in how content creators expand into new categories and create efficiencies in their businesses.
Training
Advertiser
Publisher
10:30 AM - 11:00 AM | Sierra Madre
How to Use Compliance Data Insights to Prevent Violations and Improve Your Program
Learn what Compliance Violation Tracking is all about and how to get the most from CJ’s on-demand program compliance data insights and detailed documentation. Quickly recognize trends or anomalies and be empowered to understand the causes of compliance issues and take action to mitigate future violations. These insights are available to advertisers with CJ Program Compliance services and to all publishers.
Training
Advertiser
10:30 AM - 11:00 AM | Sierra Madre
Prepare for Q4 Shopping with CJ’s New Holiday Analysis Reports
The newly launched Holiday Analysis dashboard brings the power of CJ’s data scientists on-demand and into the CJ platform, and we expect it to play a critical role in clients’ Q4 planning. With an overview of the dashboard and strategies for how performance data before, during, and after peak holiday events can be applied to program strategies, this training will help advertisers fully optimize for the back half of the year.
Session
Advertiser
Publisher
11:00 AM - 11:30 AM | San Rafael
What if Affiliate Wasn't Just a Channel?
Affiliate is traditionally viewed as a standalone marketing channel, but it’s actually so much more—we touch consumers in ways that amplify brands’ online and offline marketing across channels. In this session, SVPs of Client Development, Sommer Urias and Amalia Thomas, explore a new way of looking at affiliate’s big-time value that addresses the opportunity to clearly define our channel as the place where marketers bridge measurement gaps, achieve collaboration, and create connections.
11:30 AM - 1:00 PM | Plaza Del Sol
Lunch
Refuel from a packed morning by enjoying lunch in a beautiful setting.
Training
Publisher
1:00 PM - 1:30 PM | Sierra Madre
How to Win New Relationships and Succeed with CJ
Whether new to affiliate or just in need of a refresher, this training is designed for publishers looking for tips and best practices to secure new advertiser partnerships. Attendees will learn how to elevate a publisher profile to support recruitment and outreach and the best ways to achieve long-term affiliate growth. You’ll hear directly from members of CJ’s respected Publisher Growth team which tools, reports, and publisher resources you could be using to really reach your maximum publisher potential with CJ.
Session
Advertiser
1:00 PM - 1:45 PM | San Rafael
Content Commerce: Getting it Right
Content commerce has become an affiliate darling. Who doesn’t want their product shared by trusted third-party voices with millions of potential customers? With so much demand, the right way to approach and collaborate with content commerce sites is more important than ever before. Panelists from CNN, Buzzfeed, and Wayfair will share stories of successful campaigns and what it took to get them greenlit by editorial and commerce teams. Attendees will learn how to overcome internal challenges to secure more budget and how to successfully position their own brands to get more coverage of their products in this rapidly growing area of performance marketing.
Training
Advertiser
Publisher
1:00 PM - 4:00 PM | Sierra Madre
Discovery Lab - Client Support
Join us in the Discovery Lab for small-group trainings led by CJ experts and partners covering affiliate tactics and strategies. Each training will be available on a first-come, first-serve basis. The Discovery Lab is also a great place to speak 1:1 with a member of CJ's Client Support team! They will be available during the Discovery Lab's open hours to meet with clients on a drop-in basis.
Training
Advertiser
1:30 PM - 2:00 PM | Sierra Madre
Creating Winning Partnerships with Subaffiliates
Subaffiliate relationships can be a huge “win-win” for advertisers and publishers, but there can also be headaches and misunderstandings without diligent management and clear communication. Hear from Network Quality experts about how advertisers and publishers can partner for success including program terms best practices, promotional method transparency, and property-level reporting. Also learn about how CJ is partnering with top-notch subnetworks to deliver transparency and open new relationship opportunities.
Training
Advertiser
1:30 PM - 2:00 PM | Sierra Madre
Developing Impactful Strategies to Acquire New Customers
Regardless of industry or size of the program, nearly every affiliate marketing team is tasked by senior-level executives to drive quantifiable growth. Whether you’re looking to drive top-line revenue growth, all the way to an increase in bookings or sign-ups and everything in between, there’s no better way to achieve consistent results than bringing in new customers. Throughout this Discovery Lab we’ll discuss best practices for acquiring and retaining new customers through the affiliate channel, and pro-tips on how to use CJ products to advance your strategy.
Training
Advertiser
2:00 PM - 2:30 PM | Sierra Madre
A View into the Full Customer Journey with CJ’s Cross-Channel Journey Report
CJ has extended the view into customer journeys beyond affiliate and into all channels. Clients integrated with our universal tag can now see the full customer path across different channels and understand where the affiliate channel contributed to discovery, evaluation and purchase. This training will walk attendees through the reporting’s methodology and views, and show how its data can uncover synergies between channels and maximize investment and messaging to get the best outcomes.
Training
Advertiser
2:00 PM - 2:30 PM | Sierra Madre
Building Relationships with TikTok Creators to Power Your Affiliate Strategy
What once was thought to be just “that app where those young kids share dancing videos” is now a place where people of all ages congregate to connect…and shop! (#TikTokMadeMeBuyIt) In this training, taught by one of CJ’s creator-focused growth managers, you will learn how to create or improve your TikTok affiliate strategy through identifying new creators, knowing the elements of strong relationships and how to bring out a creator’s best talent.
Session
Publisher
2:00 PM - 2:45 PM | San Rafael
How Performance Marketing Can Thrive in a Cookieless World
New technologies and policies that set higher standards for user privacy and data protection have driven sweeping changes in the online advertising industry and CJ has seen firsthand how privacy-focused tracking changes affect our clients and the rest of the digital ecosystem. In this session, CJ and LiveRamp, an industry leader in customer identity solutions, share our approach for success in marketing and measurement in a world without third-party cookies. We’ll discuss how a first-party data strategy, enabled by solutions like CJ’s Publisher Tag and Universal Tag, will prepare you for Google Chrome’s deprecation of third-party cookies.
Training
Publisher
2:30 PM - 3:00 PM | Sierra Madre
Future-Proofing Publisher Revenue
At CJ, future-proofing our tracking capabilities against changing regulation and browser restrictions is front of mind. As a part of our upgraded tracking offerings, CJ's Publisher Tag solution puts future proofing technology in the hands of those whose revenue is most at risk, our publishers. Designed to include a variety of tracking integrity and convenience features for publishers, this training introduces Publisher Tag’s function, benefits and what’s at stake for publishers as third-party cookie restrictions expand into Chrome in the near future.
Training
Advertiser
2:30 PM - 3:00 PM | Sierra Madre
Understanding CJ’s Incrementality Analysis, and How to Get It for Your Program
Marketers talk a lot about incrementality, and every client seems to think about differently. So, it’s kind of amazing that CJ has created a way for clients to understand the incrementality of the channel, publishers, and transactions, specific to each client's definition of incrementality. This training will introduce you to CJ’s Affiliate Incrementality Analysis and how it measures shopper behavior, comparing shoppers that have not been engaged by the affiliate channel vs. those who have, and measuring the behavioral differences.
Training
Advertiser
Publisher
3:00 PM - 3:30 PM | Sierra Madre
Getting to Know CJ’s APIs
Behind the scenes of nearly every aspect of our modern lives there’s an API at work sharing information. Growth in ecommerce has partly been powered through data sharing via APIs and CJ has continued to invest and innovate in its APIs to support our clients’ growth as well. This training lays out the use cases and benefits of the different APIs that CJ offers and attendees will learn how both advertisers and publishers can gain speed, agility and efficiency in their marketing efforts by using APIs.
Session
Advertiser
Publisher
3:00 PM - 3:45 PM | San Rafael
Publisher Innovation – What Drives It and Where Is it Going?
Constant change is the hallmark of digital marketing and publishers have played a big part in both driving and harnessing change over the years. This panel will explore the realities of publisher innovation, including what drives it, what priority it should receive over foundational concerns, and the role that advertisers can play in the future innovations that lie ahead.
Training
Advertiser
3:30 PM - 4:00 PM | Sierra Madre
A Fresh Take on Working with Influencers and Creators
If you’re new to working with influencers or want to sharpen your know-how on what works best, come hear a fresh take on what’s working, and what’s not, with influencers today. This training will show you new ways to source and recruit influencers, while also covering the latest methods of measurement and analysis of influencer efforts.
Training
Advertiser
3:30 PM - 4:00 PM | Sierra Madre
Knowing is Everything: CJ's Newest Benchmark Reports
Benchmarks provide both insightful and actionable information, which is why they are so popular! CJ’s Data Science team has been hard at work creating industry-leading program benchmark reporting that can be accessed within the CJ platform. This training will introduce attendees to CJ's newest benchmark reports, the questions they can answer and, most importantly, show you how to use them in your own program for assessing program performance against similar programs.
Networking
5:30 PM - 7:00 PM | Front Lawn
Cocktail Hour & 1/2 Hosted by IHG Hotels and Resorts
Wednesday evening's Cocktail Hour & ½ will jump-start your evening of networking and fun. Enjoy a signature cocktail and kick off the evening with your fellow marketers on the front lawn of the host hotel.
Networking
7:00 PM - 9:00 PM | Plaza Del Sol
CJU Awards Dinner Hosted by Affirm
Join us under the stars at the CJU Awards Dinner. Raise your glass and enjoy the excitement as we recognize advertisers, publishers, and agencies chosen for their outstanding network performance.
Networking
9:00 PM - 1:00 AM | Grand Foyer
CJU Casino hosted by Rakuten
If dancing isn't your thing, enjoy a night of high-stakes fun at the CJU Casino tables. You could be the big winner!
Networking
9:00 PM - 1:30 AM | Grand Ballroom
After Party
You won't want to miss this year's After Party where you can unwind, toast a drink or two with new partners, and cut loose on the dance floor.
Networking
11:00 PM - 2:00 AM | Hilton Parking area outside Grand Foyer
Late Night Food Court
Stop by for a late-night bite from one of our street food vendors outside the After Party.

Thursday
9.15.22

Networking
7:00 AM - 10:30 AM | Reagan Room | Rodney's | The Roundhouse Foyer & Patio
Dedicated Meeting Space
Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.
8:00 AM - 10:00 AM | Plaza Del Sol
Breakfast
Enjoy a hearty breakfast in the Plaza del Sol before a full day of networking and learning.
9:00 AM - 10:30 AM | Santa Barbara Foyer
Info Desk
Stop by with any questions throughout the event.
Networking
9:00 AM - 10:30 AM | Santa Barbara Ballrooms
The Zone hosted by Bank of America
This central location for meetings is open throughout the event. With over 1,000 attendees at CJU22, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.
Session
Advertiser
Publisher
9:30 AM - 10:00 AM | San Rafael
Optimizing the Mobile Experience in Affiliate
Attendees, don't miss one last chance to indulge in some learning on CJU's last day!  For attendees too busy to see this session earlier, we've scheduled an encore presentation of a very important topic for all marketers.  Mobile traffic has equaled or surpassed desktop traffic across the CJ network over the past few years. As a brand marketer, you’ve probably noticed this trend, but do you have a dynamic strategy that will account for the nuances in mobile tracking and engagement? CJ partners with leading commerce technology, Button, to easily empower brands to create optimized mobile experiences that yield more effective outcomes. In this training, learn how CJ brands can seamlessly unlock new revenue streams and drive stronger LTV customer relationships by enabling Button’s turn-key App and SMS solutions.
Thank you to our CJU22 Diamond Sponsor!
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