Agenda

Browse the agenda to see what's in store at CJU! Use the filters below to narrow your search and click on an event listing to read more information.

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Monday, September 8
1:00 PM
Early Event Check-In

6 hours | Lobby

Skip the crowds and pick up your badge and attendee bag when you check in early for CJU.
Monday 8
1:00 PM - 7:00 PM
1:30 PM
Networking
Dedicated Meeting Space

2 hours, 30 minutes | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios are open for private meetings –book your spots through CJ Universe.
Monday 8
1:30 PM - 4:00 PM
1:30 PM
Networking
The Zone

2 hours, 30 minutes | Santa Barbara Ballrooms

Your conversation headquarters throughout CJU25. With 1,000+ partners in one place, The Zone makes scheduling meetups effortless. Grab a table, make connections, close deals—all in one central spot.
Monday 8
1:30 PM - 4:00 PM
4:00 PM
Session
Session

30 minutes | San Rafael

Stay tuned for details.
Monday 8
4:00 PM - 4:30 PM
4:30 PM
Networking
Welcome Happy Hour Hosted by Hi Energy Agency

1 hours | The Set, Hilton Bar / Front Lawn

Kick off your CJU journey with the warmest welcome! Mix and mingle with friends old and new at The Set bar at the Hilton Santa Barbara.
Monday 8
4:30 PM - 5:30 PM
Tuesday, September 9
7:00 AM
Breakfast

1 hours, 45 minutes | Plaza Del Sol

Start the day right with a hearty breakfast in the Plaza del Sol.
Tuesday 9
7:00 AM - 8:45 AM
7:00 AM
Event Check-In / Info Desk

10 hours | Santa Barbara Foyer

Snag your badge and swag bag at check-in, your official entry to CJU25. After registration wraps, this desk transforms into your go-to spot for any questions!

Tuesday 9
7:00 AM - 5:00 PM
8:00 AM
Networking
Dedicated Meeting Space

45 minutes | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios are open for private meetings –book your spots through CJ Universe.
Tuesday 9
8:00 AM - 8:45 AM
8:00 AM
Partner Pop-up Set-up

45 minutes | Lobby/Roundhouse Foyer

Tuesday 9
8:00 AM - 8:45 AM
8:00 AM
Networking
The Zone

45 minutes | Santa Barbara Ballrooms

Your conversation headquarters throughout CJU25. With 1,000+ partners in one place, The Zone makes scheduling meetups effortless. Grab a table, make connections, close deals—all in one central spot.
Tuesday 9
8:00 AM - 8:45 AM
9:00 AM
Session
CEO Welcome - Santi Pierini

15 minutes | Grand Ballroom

Stay tuned for details.

photo of Santi Pierini
Santi Pierini
CEO, CJ
Tuesday 9
9:00 AM - 9:15 AM
9:15 AM
Session
Session

30 minutes | Grand Ballroom

Stay tuned for details.

Tuesday 9
9:15 AM - 9:45 AM
9:45 AM
Session
Guest Keynote - For the culture: the power behind what we buy, what we do, and who we want to be with Dr. Marcus Collins

40 minutes | Grand Ballroom

There is no external force more influential to human behavior than culture. Those who understand the dynamics of culture are more likely to have influence, while those who do not are almost always influenced by those who do. In this talk, Dr. Marcus Collins will pull from both theory and practice—using learnings from his work spearheading digital strategy for Beyoncé to working with Fortune 500 companies like Apple, McDonald’s, and Google—to break down the ways in which culture influences behavior and unpacks how to leverage its power to get people to move. 

Tuesday 9
9:45 AM - 10:25 AM
10:30 AM
Networking
Partner Pop-up

3 hours | Lobby/Roundhouse Foyer

This is where growth gets real. Connect with the publishers, brands, and performance partners who are driving real results—not just in the US, but worldwide.
Tuesday 9
10:30 AM - 1:30 PM
10:30 AM
Networking
Dedicated Meeting Space

6 hours | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios are open for private meetings –book your spots through CJ Universe.
Tuesday 9
10:30 AM - 4:30 PM
10:30 AM
Networking
The Zone

6 hours | Santa Barbara Ballrooms

Your conversation headquarters throughout CJU25. With 1,000+ partners in one place, The Zone makes scheduling meetups effortless. Grab a table, make connections, close deals—all in one central spot.
Tuesday 9
10:30 AM - 4:30 PM
12:00 PM
Lunch

1 hours, 30 minutes | Plaza Del Sol

Refresh and refuel with lunch in an inspiring setting.
Tuesday 9
12:00 PM - 1:30 PM
1:00 PM
Training
Demo
Discovery Lab

3 hours | Sierra Madre

Where small groups unlock big ideas. Dive into expert-led trainings on performance tactics and strategies (first-come, first-served). Bonus: Client Support pros are standing by for your 1:1 questions during open hours.
Tuesday 9
1:00 PM - 4:00 PM
1:30 PM
Session
Session

45 minutes | San Rafael

Stay tuned for details.

Tuesday 9
1:30 PM - 2:15 PM
2:30 PM
Session
Session

30 minutes | San Rafael

Stay tuned for details.

Tuesday 9
2:30 PM - 3:00 PM
4:30 PM
Break

30 minutes

Tuesday 9
4:30 PM - 5:00 PM
5:00 PM
Networking
The Beach Party

2 hours | East Beach

Meet us at the beach! A party on the sand is the ideal way to finish out the first full day of the conference. Kick off your shoes and enjoy drinks, small bites, and local entertainment as you watch the beautiful Santa Barbara sunset.
Tuesday 9
5:00 PM - 7:00 PM
Wednesday, September 10
7:00 AM
Breakfast

1 hours, 45 minutes | Plaza Del Sol

Start the day right with a hearty breakfast in the Plaza del Sol.
Wednesday 10
7:00 AM - 8:45 AM
8:00 AM
Networking
Dedicated Meeting Space

8 hours, 30 minutes | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios are open for private meetings –book your spots through CJ Universe.
Wednesday 10
8:00 AM - 4:30 PM
8:00 AM
Networking
The Zone

8 hours, 30 minutes | Santa Barbara Ballrooms

Your conversation headquarters throughout CJU25. With 1,000+ partners in one place, The Zone makes scheduling meetups effortless. Grab a table, make connections, close deals—all in one central spot.
Wednesday 10
8:00 AM - 4:30 PM
8:00 AM
Event Check-In / Info Desk

9 hours | Santa Barbara Foyer

Snag your badge and swag bag at check-in, your official entry to CJU25. After registration wraps, this desk transforms into your go-to spot for any questions!
Wednesday 10
8:00 AM - 5:00 PM
9:00 AM
Session
Session

30 minutes | San Rafael

Stay tuned for details.
Wednesday 10
9:00 AM - 9:30 AM
9:30 AM
Training
Demo
Discovery Lab

2 hours, 30 minutes | Sierra Madre

Where small groups unlock big ideas. Dive into expert-led trainings on performance tactics and strategies (first-come, first-served). Bonus: Client Support pros are standing by for your 1:1 questions during open hours.
Wednesday 10
9:30 AM - 12:00 PM
10:00 AM
Session
Session

45 minutes | San Rafael

Stay tuned for details.
Wednesday 10
10:00 AM - 10:45 AM
11:30 AM
Lunch

1 hours, 30 minutes | Plaza Del Sol

Refresh and refuel with lunch in an inspiring setting.
Wednesday 10
11:30 AM - 1:00 PM
1:00 PM
Session
Session

45 minutes | San Rafael

Stay tuned for details.
Wednesday 10
1:00 PM - 1:45 PM
1:00 PM
Training
Demo
Discovery Lab

3 hours | Sierra Madre

Where small groups unlock big ideas. Dive into expert-led trainings on performance tactics and strategies (first-come, first-served). Bonus: Client Support pros are standing by for your 1:1 questions during open hours.
Wednesday 10
1:00 PM - 4:00 PM
2:00 PM
Session
Session

45 minutes | San Rafael

Stay tuned for details.
Wednesday 10
2:00 PM - 2:45 PM
3:00 PM
Session
Session

45 minutes | San Rafael

Stay tuned for details.
Wednesday 10
3:00 PM - 3:45 PM
5:30 PM
Networking
Cocktail Hour & 1/2

1 hours, 30 minutes | Front Lawn

Why limit happy to just an hour? Kick off your evening with signature cocktails on the front lawn of the host hotel with your fellow marketers.
Wednesday 10
5:30 PM - 7:00 PM
7:00 PM
Networking
CJU Awards Dinner

2 hours | Plaza Del Sol

Dinner under the stars with the industry's brightest. Raise a glass as we celebrate the advertisers, publishers, and agencies who've pushed performance boundaries this year.
Wednesday 10
7:00 PM - 9:00 PM
9:00 PM
Networking
CJU Casino

4 hours | Grand Foyer

Not feeling the dance floor? Try your luck at our high-stakes CJU Casino tables. All the thrill of Vegas, with ample networking opportunities between hands.
Wednesday 10
9:00 PM - 1:00 AM
9:00 PM
Networking
After Party

4 hours, 30 minutes | Grand Ballroom

The night is still young! Unwind, toast a drink or two with new partners, and show off your moves on the dance floor.
Wednesday 10
9:00 PM - 1:30 AM
11:00 PM
Networking
Late Night Food Court

3 hours | Hilton Parking area outside Grand Foyer

Stop by for a late-night bite from one of our street food vendors outside the After Party.
Wednesday 10
11:00 PM - 2:00 AM
Thursday, September 11
8:00 AM
Breakfast

2 hours | Plaza Del Sol

Enjoy a hearty breakfast in the Plaza del Sol before wrapping up meetings and goodbyes.
Thursday 11
8:00 AM - 10:00 AM
8:00 AM
Info Desk

2 hours, 30 minutes | Santa Barbara Foyer

Stop by with any questions throughout the morning.
Thursday 11
8:00 AM - 10:30 AM
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CHECK BACK OFTEN FOR NEW EVENTS AND UPDATES

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NETWORKING
Mingle With Purpose

Find your people at The Zone, connect at The Beach Party, or talk shop during Cocktail Hour & ½. Real relationships, ocean views included.

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SESSIONS
Get In The Know

Smart sessions, smarter strategies. Dive into what's next for performance partnerships with insights you can actually use. No fluff, all substance—full lineup drops in July.

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TRAINING
Upskill, 20 Mins At A Time

Our Discovery Lab delivers expert know-how in the time it takes to enjoy a cup of coffee. Stop by, level up, move on. Quick hits from CJ specialists who solve real problems daily.

Give a standing ovation for our #CJU25 Diamond Sponsor!

And a round of applause for all our amazing CJU24 Sponsors who helped make the magic happen.

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