Agenda

Browse the agenda to see what's in store at CJU! Use the filters below to narrow your search and click on an event listing to read more information.

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Monday, September 9
1:00 PM
Early Event Check-In

6 hours | Lobby

Skip the crowds and pick up your badge and attendee bag when you check in early for CJU.
Monday 9
1:00 PM - 7:00 PM
1:30 PM
Networking
Dedicated Meeting Space

2 hours, 30 minutes | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.
Monday 9
1:30 PM - 4:00 PM
1:30 PM
Networking
The Zone

2 hours, 30 minutes | Santa Barbara Ballrooms

This central location for meetings is open throughout the event. With over 1,000 attendees at CJU24, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.
Monday 9
1:30 PM - 4:00 PM
4:30 PM
Networking
Welcome Happy Hour Hosted by Hi Energy Agency

1 hours | The Set, Hilton Bar / Front Lawn

Join us for a drink at what’s sure to be the warmest welcome to CJU ever! Mix and mingle with friends old and new at The Set bar at the Hilton Santa Barbara.
Monday 9
4:30 PM - 5:30 PM
Tuesday, September 10
7:00 AM
Breakfast

1 hours, 45 minutes | Plaza Del Sol

Enjoy a hearty breakfast in the Plaza del Sol before a full day of networking and learning.
Tuesday 10
7:00 AM - 8:45 AM
7:00 AM
Networking
Dedicated Meeting Space

1 hours, 45 minutes | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.
Tuesday 10
7:00 AM - 8:45 AM
7:00 AM
Event Check-In

2 hours, 15 minutes | Lobby

Pick up your badge and attendee bag when you check in for CJU.
Tuesday 10
7:00 AM - 9:15 AM
8:00 AM
Networking
The Zone

45 minutes | Santa Barbara Ballrooms

This central location for meetings is open throughout the event. With over 1,000 attendees at CJU24, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.
Tuesday 10
8:00 AM - 8:45 AM
9:00 AM
Session
CEO Welcome: Santi Pierini

10 minutes | Grand Ballroom

Join us for a powerful opening session at CJU24! CJU kicks off with an inspiring welcome message from our CEO, Santi Pierini, as he shares CJ’s blueprint for amplifying performance marketing beyond channel limitations. Learn how CJ is strategically investing to connect, amplify, and grow your business across all channels, buying stages, and international borders.

photo of Santi Pierini
Santi Pierini
CEO, CJ
Tuesday 10
9:00 AM - 9:10 AM
9:10 AM
Session
Core AI: Amplifying Media Effectiveness in a Fragmented Landscape

15 minutes | Grand Ballroom

In today’s complex media landscape, brands face rising costs, fragmented channels, and the challenge of delivering personalized experiences at scale. Arthur Sadoun, Chairman & CEO of Publicis Groupe, and Dave Penski, CEO of Publicis Media, will introduce Core AI, a transformative solution designed to amplify media effectiveness by seamlessly integrating paid and earned channels.   

Arthur and Dave will explain how Core AI unifies media strategies, leveraging AI-driven insights to optimize and personalize content across all platforms. This approach enables brands to enhance engagement, improve ROI, and drive growth through highly targeted, effective media campaigns. 

Join Arthur and Dave to discover how Core AI can help your brand navigate today’s challenges and unlock the full potential of your media efforts. 

photo of Arthur Sadoun
Arthur Sadoun
Chairman & CEO, Publicis Groupe
Tuesday 10
9:10 AM - 9:25 AM
9:25 AM
Session
Fireside Chat: Navigating the Future of Media: Adapting to New Consumer Behaviors & Strategic Innovation

20 minutes | Grand Ballroom

As consumer behavior evolves, the media industry faces both significant challenges and exciting opportunities. In this candid fireside chat, CJ’s CEO, Santi Pierini, will sit down with Arthur Sadoun, Chairman & CEO of Publicis Groupe, and Dave Penski, CEO of Publicis Media, to discuss the future direction of the media landscape.  

Their conversation will explore how brands can navigate the complexities of rising costs, fragmented channels, and the increasing demand for personalized experiences across the entire customer journey. With new consumer behaviors reshaping expectations, the panel will delve into how strategic innovations and technologies, like Core AI, are enabling brands to connect more effectively with consumers, optimizing every stage of the journey from awareness to conversion. 

photo of Arthur Sadoun
Arthur Sadoun
Chairman & CEO, Publicis Groupe
photo of Dave Penski
Dave Penski
CEO of Publicis Media
photo of Santi Pierini
Santi Pierini
CEO, CJ
Tuesday 10
9:25 AM - 9:45 AM
9:45 AM
Session
Guest Keynote: The Innovator's Dilemma: Navigating our AI Future with Zack Kass

40 minutes | Grand Ballroom

Zack Kass, Futurist and Former Head of Go To Market at OpenAI, will discuss the transformative power of artificial intelligence in this inspiring and actionable keynote. He’ll share lessons from the frontlines of AI strategy and implementation, practical approaches to future-proofing your business in an AI-driven world, and how innovators can turn the challenges of AI into opportunities.
photo of Zach Kass
Zach Kass
Futurist
Tuesday 10
9:45 AM - 10:25 AM
10:30 AM
Networking
Dedicated Meeting Space

6 hours, 30 minutes | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.
Tuesday 10
10:30 AM - 5:00 PM
10:30 AM
Networking
The Zone

6 hours, 30 minutes | Santa Barbara Ballrooms

This central location for meetings is open throughout the event. With over 1,000 attendees at CJU24, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.
Tuesday 10
10:30 AM - 5:00 PM
12:00 PM
Lunch

1 hours, 30 minutes | Front Lawn

Refuel from a packed morning by enjoying lunch in a beautiful setting.
Tuesday 10
12:00 PM - 1:30 PM
1:00 PM
Training
Advertiser
Agency
Cultivating High-Performing Publisher Partnerships

25 minutes | Sierra Madre - Genius Stage

Attend this training for a candid chat with two CJ experts! We'll dive into the nitty-gritty of finding, working with, and growing your best publisher partners. From setting up your account for success to mastering CJ's Recruit Partners tool, we'll share tips and tricks to boost your program's performance. Learn essential daily, weekly, and monthly actions to keep your program running smoothly and the importance of transparency with publishers, including how to leverage PID-level data to build trust and improve performance. Get ready to learn how to build the best publisher partnerships!

Tucker Gitlin
Sr. Business Development Consultant, CJ
Kate Lidster
Client Partnerships Manager, CJ
Tuesday 10
1:00 PM - 1:25 PM
1:00 PM
Training
Advertiser
Agency
Getting the Most Out of CJ’s Cross-Channel Journey Reporting

25 minutes | Sierra Madre - Prodigy Theater

Discover how CJ’s Cross-Channel Customer Journey (CCJ) analysis can revolutionize your marketing strategies. This advanced tool provides a comprehensive view of shopping experiences across all channels, enabling you to optimize your efforts and maximize returns. With our new automated Channel Detection feature, even clients who don’t manually indicate the referring channel can benefit from this powerful solution. CJ’s CCJ analysis allows you to benchmark KPIs, gain deeper insights, and create synergy across channels, proving the incremental value of the affiliate channel.

Helene Saxena
Director, Client Solutions, CJ
Ljuboslav Boskic
Lead Data Scientist, CJ
Tuesday 10
1:00 PM - 1:25 PM
1:00 PM
Growth Expo Set-up

1 hours | Plaza del Sol

Tuesday 10
1:00 PM - 2:00 PM
1:30 PM
Training
Publisher
Agency
Advertiser
Making the Case for Performance Marketing to the C-Suite

25 minutes | Sierra Madre - Genius Stage

Want to make performance marketing a top priority for your CMO? This presentation will equip you with the tools to position performance marketing as a strategic asset within your organization. Learn how to effectively communicate the value of performance marketing to C-suite executives, particularly the CMO. Discover strategies to demonstrate the channel's contribution to brand awareness, customer acquisition, and overall revenue growth. You'll leave this session with a strong foundation for advocating for increased investment in your performance marketing programs.
Obi Ezekwo
Client Development Director, CJ
Tuesday 10
1:30 PM - 1:55 PM
1:30 PM
Session
Advertiser
Agency
Beyond Likes: Data-Driven Strategies to Crush Your Influencer Marketing

30 minutes | San Rafael

Forget follower counts! This session shows what’s possible with the performance marketing channel’s unparalleled transparency and rich data insights. Learn how to leverage this data to make informed decisions about your influencer partnerships and optimize your campaigns for maximum impact. Based on real-world case studies, see how brands are partnering with industry leaders like CJ to refine their influencer strategies, harness the power of data, and achieve measurable results.

photo of Bre Rodriguez
Bre Rodriguez
Account Director, CJ Influence
photo of Martina Vignolini
Martina Vignolini
Global Affiliate Marketing Sr. Manager, EssilorLuxottica
photo of Gigi Gomez
Gigi Gomez
Social Media Associate Manager, Avon
photo of Stefania Bressan
Stefania Bressan
Team Lead Affiliate, MyTheresa
Tuesday 10
1:30 PM - 2:00 PM
2:00 PM
Training
Advertiser
Agency
Publisher
From Idea to Implementation: Advocating for Development Support

25 minutes | Sierra Madre - Prodigy Theater

Learn how to effectively advocate for development resources to drive business growth! This training will teach you how to articulate the value of your marketing initiatives, measure their impact, and build a compelling case for resource allocation. Discover strategies that will help you prioritize projects, communicate effectively, and secure the support you need to succeed with your affiliate program.

Ed Gaier
Director, Client Integrations, CJ
Tuesday 10
2:00 PM - 2:25 PM
2:00 PM
Training
Advertiser
Agency
Publisher
Staying Ahead of the Curve: Protecting Your Affiliate Program from Emerging Threats

25 minutes | Sierra Madre - Genius Stage

Come learn how to protect your affiliate program from fraud and compliance risks. This training will equip you with essential knowledge to identify and prevent common violations, plus you’ll be informed about the latest threats, including fake news and AI-generated content. Our NQ team has seen it all, and this training shares what you can be doing now to maintain high network quality standards and safeguard your brand reputation.

Chrissy Cadoret
Sr. Director, Network Compliance, CJ
Tuesday 10
2:00 PM - 2:25 PM
2:00 PM
Networking
Growth Expo

2 hours, 30 minutes | Plaza del Sol

Growth starts with the right partners, and the Growth Expo is the place to meet the publishers, advertisers, and partners that are driving affiliate’s growth in the US and global markets.
Tuesday 10
2:00 PM - 4:30 PM
2:30 PM
Training
Advertiser
Agency
Eliminate the Guesswork: Data-Driven Affiliate Planning & Forecasting

25 minutes | Sierra Madre - Prodigy Theater

Predicting your affiliate program's future just got easier. CJ’s new forecasting technology in CJ Insights takes the guesswork out of budget planning and ROI projections. Powered by AI and CJ’s deep industry knowledge, this technology, developed by CJ's Data Science team, provides clear, actionable insights for planning your next step. The training will show you how this technology can easily anticipate seasonal trends and make data-driven decisions to optimize your affiliate marketing strategy.

Ljuboslav Boskic
Lead Data Scientist, CJ
Tuesday 10
2:30 PM - 2:55 PM
2:30 PM
Advertiser
Agency
Demo
Training
Offers & Cashback Scraping + Analysis—CJ in Action!

25 minutes | Sierra Madre - Whiz Kid Learning Bar

Come see how CJ’s new offers and cashback scraping tool can give your program a competitive advantage. This industry-first technology is creating efficiencies and highlighting new opportunities with analysis that many brands are finding invaluable.

photo of Colin Johnson
Colin Johnson
Director, Data Science & Analytics, CJ
Tuesday 10
2:30 PM - 2:55 PM
2:30 PM
Training
Advertiser
Publisher
Agency
Why Apps Are the Affiliate Marketer's Biggest Untapped Opportunity

25 minutes | Sierra Madre - Genius Stage

Affiliate marketers typically look to higher rates and new publishers to fuel growth. But what if there’s a better way? 
Button has partnered with top retailers and brands to discover that apps convert 3x more effectively than the web. With billions of shopping trips driven, the data proves that no other method can match app-based conversions. This training, presented by Button's VP of Strategic Partnerships,  will show how industry leaders like Uber, Sam's Club, and CJ have leveraged app-driven affiliate marketing to maximize their results. And the best part? You can set this up in minutes. Discover how to harness the power of apps and supercharge your affiliate growth for the upcoming holiday season.
Laura Kreinbihl
VP, Strategic Partnerships, Button
Elizabeth Emerson
Sr. Director of Sales, Button
Tuesday 10
2:30 PM - 2:55 PM
2:30 PM
Session
Advertiser
Agency
Publisher Spotlight Stage

1 hours, 30 minutes | Roundhouse Restaurant

Come meet your next partner at our Publisher Spotlight Stage. Publishers will be taking to the stage to share their business model and strategies. Could this be the beginning of a beautiful relationship? We think YES!

Schedule:

  • 2:30 PM     Checkmate
  • 2:40 PM     DealMoon 
  • 2:50 PM     USI Technologies, INC
  • 3:00 PM     Goloot
  • 3:10 PM     Money Group, LLC
  • 3:20 PM     Dupe.com
  • 3:30 PM     Revitrage
  • 3:40 PM     Bravo Savings Network
  • 3:50 PM     Lolli
Tuesday 10
2:30 PM - 4:00 PM
3:00 PM
Training
Advertiser
Agency
Having it All: Improved Tracking, Partnerships, and Insights with CJ’s Universal Tag

25 minutes | Sierra Madre - Genius Stage

Supercharge your marketing with CJ's Universal Tag. In today's complex digital landscape, CJ’s UT is essential for robust tracking, seamless partnerships, and actionable insights. This session will equip you with the knowledge to future-proof your campaigns, unlock new data opportunities, and identify partnerships that can be quickly enabled through UT integration.

Helene Saxena
Director, Client Solutions, CJ
Eirik Thue Buoe
Director, Strategic Partnerships, CJ
Tuesday 10
3:00 PM - 3:25 PM
3:00 PM
Training
Publisher
Safeguarding Your Publisher Revenue with CJ's Cutting-Edge Tracking

25 minutes | Sierra Madre - Prodigy Theater

Learn how CJ’s tracking solutions for publishers can offer revenue protection in the face of evolving browser restrictions and ad blockers. This training will empower you, as a publisher, to take more control over tracking accuracy and set yourself up for revenue protection as the tracking landscape continues to evolve. Learn about key features such as: bounceless tracking, to eliminate redirects and enhance tracking integrity; first-party IDs for creating persistent customer identities; and three easy implementation methods, including our newest Publisher Tracking API for a powerful server-side solution.

Lisa Nikitina
Publisher Manager, CJ
Kristen Levins
VP, Publisher Development, CJ
Tuesday 10
3:00 PM - 3:25 PM
3:30 PM
Training
Advertiser
Agency
Redefining ROI (Return on Influence) and Expanding influencer Value Across the Customer Journey

25 minutes | Sierra Madre - Genius Stage

Influencer marketing has evolved beyond a simple tactic and is no longer just a line item.  Join this session to discover innovative strategies to maximize influencer impact across the customer journey, transforming traditional ROI metrics into a dynamic measure of influence and engagement.  Learn actionable tips for leveraging influencer partnerships to drive authentic connections, boost brand visibility, enhance customer loyalty and move the sales needle.

 

Michelle Nishanian
Account Director. Influencer Partnerships, CJ
Tuesday 10
3:30 PM - 3:55 PM
3:30 PM
Training
Publisher
Strategies for Publishers: Unlocking Your Value with Affiliate Customer Journey Reporting

25 minutes | Sierra Madre - Prodigy Theater

Understanding where, as a publisher, you are engaging customers in the shopping journey is critical to maximizing performance. This training will introduce the Affiliate Customer Journey report, providing insights into how publishers can showcase their value to advertisers. Learn how to navigate the report, identify key performance indicators, and leverage data to optimize campaigns. Discover how to use this tool to uncover valuable insights, build stronger advertiser relationships, and drive incremental revenue.
Ted Schumann
Sr. Publisher Growth Consultant, CJ
Tuesday 10
3:30 PM - 3:55 PM
4:30 PM
Break

30 minutes

Tuesday 10
4:30 PM - 5:00 PM
5:00 PM
Networking
The Beach Party

2 hours | East Beach

Meet us at the beach! A party on the sand is the ideal way to finish out the first full day of the conference. Kick off your shoes and enjoy drinks, small bites, and local entertainment as you watch the beautiful Santa Barbara sunset.
Tuesday 10
5:00 PM - 7:00 PM
9:00 PM
Networking
Late Night Karaoke

2 hours | The Set Patio

Looking to truly let loose at CJU? Join us at The Set patio at the Hilton bar to belt out your favorite ballads with your affiliate BFFs! Karaoke will be provided until 11 PM. Drinks will be available for purchase at the bar.

Tuesday 10
9:00 PM - 11:00 PM
Wednesday, September 11
7:00 AM
Breakfast

1 hours, 45 minutes | Plaza Del Sol

Enjoy a hearty breakfast in the Plaza del Sol before a full day of networking and learning.
Wednesday 11
7:00 AM - 8:45 AM
7:00 AM
Networking
Dedicated Meeting Space

10 hours | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.
Wednesday 11
7:00 AM - 5:00 PM
8:00 AM
Event Check-In / Info Desk

9 hours | Santa Barbara Foyer

Pick up your badge and attendee bag when you check in for CJU. Once registration is over, this desk will remain open for any general event questions.
Wednesday 11
8:00 AM - 5:00 PM
8:00 AM
Networking
The Zone

9 hours | Santa Barbara Ballrooms

This central location for meetings is open throughout the event. With over 1,000 attendees at CJU24, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.
Wednesday 11
8:00 AM - 5:00 PM
9:00 AM
Session
Amplify Beyond Showcase

30 minutes | San Rafael

Picking up the themes from Santi's welcome on Tuesday morning, come experience CJ's product and technology vision firsthand in the Amplify Beyond Showcase. CJ's heads of Product and Data Science will show how CJ is innovating to drive meaningful, multi-faceted growth for our clients at every step of the customer journey. With a special focus on the Gen Z consumer, this presentation will share how CJ’s solutions are perfectly aligned with this generation's unique preferences and behaviors and how they are positioning our clients to lead in a rapidly evolving shopper landscape.
photo of Aruna Bhagtani
Aruna Bhagtani
SVP, Product & Automation
photo of Josh Peterson
Josh Peterson
VP, Data Science & Analytics
Wednesday 11
9:00 AM - 9:30 AM
9:30 AM
Training
Advertiser
Agency
Publisher
CJ’s Travel Data: Insights That Will Move You

25 minutes | Sierra Madre - Genius Stage

Ready to pack your bags for a data-driven adventure? Join us as we dive into the latest travel trends uncovered by CJ's treasure trove of travel sector data. From booking habits, travel duration trends and the newest consumer behaviors, we'll uncover actionable insights to help advertisers and publishers chart a course to marketing success.
Nicholas Evans
Client Development Director, CJ
Jodi Ford
Sr. Account Director, CJ
Wednesday 11
9:30 AM - 9:55 AM
9:30 AM
Training
Advertiser
Agency
Finding and Engaging New Partners: Mastering CJ's Recruit Partner Tool

25 minutes | Sierra Madre - Whiz Kid Learning Bar

Discover how CJ's Recruit Partner tool has helped thousands of clients forge strategic publisher and creator partnerships within the CJ Network. In this Discovery Lab, you'll become adept at finding and engaging with new publishers, using CJ data combined with powerful external metrics to identify your ideal partners. Learn to leverage smart keyword searches to query multiple data sources seamlessly and use dynamic filters like category insights and audience location to refine your search results. We’ll share new enhancements that will help you find partners on platforms like TikTok, Instagram, and Snapchat. Plus, learn how to take immediate actions directly from the tool, such as making offers, saving and sharing favorite publishers, and downloading results.
Lu Richie
Solutions Group Director (Product), CJ
Wednesday 11
9:30 AM - 9:55 AM
10:00 AM
Session
Advertiser
Publisher
Agency
First-Party Data: The Key to Driving Growth in a Challenging Landscape

30 minutes | San Rafael

In today's environment of rising growth targets and an evolving third-party cookie landscape, a strong first-party data strategy is no longer optional – it's vital for reaching your audience and achieving success. This session equips you with the tools and programs to thrive in this new reality. Whether you're in finance, auto, retail, travel, or beyond, this session is for you! We'll define first-party data, identify common pitfalls and avoidance strategies, and showcase real-world examples of ROI and revenue growth. If you're a publisher seeking incremental revenue, an agency guiding clients to performance goals, or an advertiser building a CRM or cleaning your data, this session has something for you.
photo of Alexander Higson
Alexander Higson
Group Director, CJ Leads
photo of Simon Delaney
Simon Delaney
CEO, Databowl
Wednesday 11
10:00 AM - 10:30 AM
10:30 AM
Advertiser
Agency
Demo
Training
CJ in Action: CJ Insights & Reporting Demo

20 minutes | Sierra Madre - Prodigy Theater

This demonstration of the CJ Insights reporting suite will highlight recent changes in CJ Account Manager navigation and a new way to save custom views of Insights dashboards. Our trainer will show the sections of the CJ Account Manager that now live under completely new navigation tabs, where Insights Reporting can be found in a separate browser tab and demonstrate how users can create custom views that they can repeatedly refer to and share with other team members.
Lu Richie
Solutions Group Director (Product), CJ
Preeti Selvaraj
Lead Product Owner, CJ
Wednesday 11
10:30 AM - 10:50 AM
10:30 AM
Advertiser
Agency
Demo
Training
Setting Up Situational Commissioning—CJ in Action!

20 minutes | Sierra Madre - Whiz Kid Learning Bar

Discover how to spark new commissioning ideas and run automated campaigns that leverage both your advertiser data and a publisher’s data to reach your goals and foster stronger partnerships. In this demo, we’ll walk you through setting up Situational Commissioning and our new Publisher Audience Commissioning tool. Learn innovative ways to create well-defined commissioning strategies and run automated campaigns based on both advertiser and publisher-provided parameters. Don't miss this opportunity to enhance your strategies and drive better results through data-driven affiliate marketing.
Angela Ballard
Sr. Solutions Director (Tracking), CJ
Wednesday 11
10:30 AM - 10:50 AM
10:30 AM
Training
Publisher
Advertiser
Agency
A New Frontier: Retail Media for Performance Marketers

25 minutes | Sierra Madre - Genius Stage

Retail media is revolutionizing digital marketing. Come join this training to discover how affiliate marketing can capitalize on this trend. Attendees will learn the difference between traditional and affiliate retail media, explore real-world examples, and understand the massive opportunity this presents. This session will also help you determine if affiliate retail media is the right fit for your brand and how to activate retail media via the performance channel.
Amanda Gilmour
Client Development Director, CJ
photo of Stacey Georgoulis
Stacey Georgoulis
VP, Strategic Partnerships & Solutions, CJ
Wednesday 11
10:30 AM - 10:55 AM
11:00 AM
Training
Advertiser
Publisher
Driving Performance Through CJ’s Concurrent Tracking

25 minutes | Sierra Madre - Prodigy Theater

Trust, accuracy, and performance go hand-in-hand in performance marketing. That’s why robust tracking is essential. CJ’s concurrent tracking, utilizing both browser-side and server-side technology, is the gold standard for ensuring data integrity and maximizing campaign effectiveness. Learn how concurrent tracking can boost your ad spend efficiency, deepen publisher relationships, and drive better results. This training will cover multiple options to help you implement this tracking successfully.
Ed Gaier
Director, Client Integrations, CJ
Eirik Thue Buoe
Director, Strategic Partnerships, CJ
Wednesday 11
11:00 AM - 11:25 AM
11:00 AM
Session
Advertiser
Agency
Beyond Promotions: Aligning Performance Marketing with Business Goals for Hyper Growth

45 minutes | San Rafael

Ready to unlock explosive growth? This session empowers you to harness the power of performance marketing as your growth engine. We'll show you how to shift the focus from channels to challenges. Our panel will share their success stories, revealing how they've transformed the conversation within their companies. Discover the evolving messages resonating with C-suite executives about the power of performance marketing.
photo of Lauren Mahurin
Lauren Mahurin
VP, Client Development, CJ
photo of Kelly Johnson
Kelly Johnson
Head of US New Client Development, Capital One Shopping
photo of Carmen Barakat
Carmen Barakat
Global Head of Online Partner Marketing, Google
photo of Brian Robbins
Brian Robbins
Head of Affiliate Marketing, LG
photo of Samantha Schwartz
Samantha Schwartz
Director, Affiliate & Influencer Conversion, L'Oréal
Wednesday 11
11:00 AM - 11:45 AM
11:30 AM
Training
Advertiser
Publisher
Agency
Reaching Gen Z in the Age of Influencers

25 minutes | Sierra Madre - Genius Stage

Generation Z, the first truly digital generation, is reshaping consumer markets. This session explores how content creators, or influencers, are influencing their purchasing decisions across industries. Discover how brands can leverage this powerful channel to reach a younger audience eager for authentic content and explore how influencers can address niche topics within various industries, breaking down complex subjects into relatable content. Lastly, our presenters will show to identify relevant topics and create impactful collaborations between brands and influencers.
Brenton Scott
Director, Influencer Development, CJ
Katerine Tamargo
Director, Financial Vertical, CJ
Wednesday 11
11:30 AM - 11:55 AM
11:30 AM
Lunch

1 hours, 30 minutes | Plaza Del Sol

Refuel from a packed morning by enjoying lunch in a beautiful setting.
Wednesday 11
11:30 AM - 1:00 PM
1:00 PM
Session
Advertiser
Agency
Building Brand Loyalty with Niche Influencers

45 minutes | San Rafael

The influencer marketing game is changing. Brands are learning that chasing massive followings doesn't guarantee success. This session examines the power of niche influencers: individuals with a deep understanding of their specific category and highly engaged communities. Our panel will discuss why brands benefit when they move beyond vanity metrics, like follower count, and instead should prioritize engagement, relevance, and the ultimate influencer marketing goal - measurable ROI. We'll explore how niche influencers build trust and forge genuine connections with your target audience, fostering brand loyalty and driving conversions.
photo of Joseph Yi
Joseph Yi
Director, Influencer Partnerships
photo of Amy Seder Burkley
Amy Seder Burkley
Influencer & Travel Writer, Awaylands.com
photo of Casey McNulty
Casey McNulty
Partnerships Director, Bankrate/The Points Guy
photo of Sara Lim
Sara Lim
Sr. Marketing Manager, KiwiCo
Wednesday 11
1:00 PM - 1:45 PM
1:30 PM
Training
Advertiser
Agency
Publisher
2.5 Billion Opportunities: Understanding and Engaging the Asian Consumer

25 minutes | Sierra Madre - Genius Stage

The Asia Pacific region is rapidly emerging as the next epicenter of digital growth, powered by a booming e-commerce market and a connected internet population of over 2.5 billion. In this presentation, Tyroo's Malena Gong dives deep into how the region's accelerating mobile commerce and rising consumer spending power are creating unparalleled opportunities for brands. Join to learn strategies for thriving in diverse APAC markets, from the rise of affiliate marketing across India, China, and Southeast Asia to the nuanced cultural factors driving purchasing decisions in Korea and Japan.
Malena Gong
Business Director, Growth Markets, Tyroo
Wednesday 11
1:30 PM - 1:55 PM
2:00 PM
Session
Advertiser
Publisher
Agency
Navigating the Incrementality Challenge of Media Mix Models and Affiliate Measurement

30 minutes | San Rafael

Tired of affiliate marketing getting undermined by budget allocation models? This session tackles a growing challenge: Media Mix Models (MMMs) often misunderstand the true value of affiliate marketing. While MMMs aim to give a complete picture of marketing spend, their assumptions often clash with how affiliate programs actually work. This can lead to questioning the channel's impact, incrementality and growth potential. But fear not! Drawing on extensive research and client discussions, CJ's Colin Johnson and Tomas Saulsbury-Hunter will unveil strategies to navigate these measurement hurdles. This session is packed with practical info to make sure affiliate marketing gets the recognition it rightfully earns.
photo of Colin Johnson
Colin Johnson
Director, Data Science & Client Analytics, CJ
photo of Tomas Saulsbury-Hunter
Tomas Saulsbury-Hunter
Managing Director, Agency, CJ
Wednesday 11
2:00 PM - 2:30 PM
2:30 PM
Training
Advertiser
Agency
Publisher
From Data to Dollars: Optimizing Affiliate Partnerships with Situational Commissioning and First-Party Data

25 minutes | Sierra Madre - Genius Stage

This training shows how CJ’s new Publisher Audience Commissioning is revolutionizing affiliate partnerships and leveraging first-party data. Learn how it is bridging the gap between CRM and digital teams and enabling data-driven decision making. Our trainer will share how flexible, situational commissioning models are boosting client investment and driving better results. Come learn how to uncover new opportunities to optimize partnerships, influence customer behavior, and gain valuable insights with situational commissioning.
Jessica Wong
Director, Publisher Development, CJ
Wednesday 11
2:30 PM - 2:55 PM
2:30 PM
Training
Advertiser
Agency
Publisher
MMM and Affiliate Measurement Office Hours

25 minutes | Sierra Madre - Whiz Kid Learning Bar

Want to delve deeper into the complexities of media mix modeling and affiliate measurement? Join Colin Johnson and Tom Saulsbury-Hunter for an exclusive Q&A session directly following their Main Stage presentation, "Navigating the Incrementality Challenge of Media Mix Models and Affiliate Measurement". Bring your toughest questions about affiliate measurement and get their expert take.
Colin Johnson
Director, Data Science & Analytics, CJ
Tom Saulsbury-Hunter
Managing Director, Agency Growth, CJ
Wednesday 11
2:30 PM - 2:55 PM
3:00 PM
Session
Advertiser
Publisher
Agency
Reaching Beyond: How AI is Expanding and Creating New Opportunities in Performance Marketing

45 minutes | San Rafael

Come learn how AI is turbocharging performance marketing and unlocking new revenue potential! This session isn't just about theory - it's a deep dive into how cutting-edge marketing minds are leveraging AI to supercharge marketing and digital campaigns. Showcasing real-world examples, we'll pull back the curtain on how AI has been implemented for real results. You'll see firsthand how AI can optimize performance, personalize experiences, and understand why the performance channel is the place to harness AI's possibilities.
photo of Stacey Georgoulis
Stacey Georgoulis
Sr. Director, Solutions & Strategic Partnerships, CJ
photo of Mack Ferrara
Mack Ferrara
VP, Product Strategy, Influential
photo of Yohai Barak
Yohai Barak
Chief Revenue Officer, Natural Intelligence
photo of Teresa Grammatke
Teresa Grammatke
Sr. Director, eAccountable
photo of Bobby Ghoshal
Bobby Ghoshal
CEO & Co-Founder, Dupe.com
Wednesday 11
3:00 PM - 3:45 PM
3:30 PM
Training
Advertiser
Agency
Identify, Engage, Convert: A Data-Driven Strategy to Audience Growth

25 minutes | Sierra Madre - Prodigy Theater

Discover how to identify and captivate unique customer segments and grow new audiences using a combination of data you likely already access. Learn to harness the power of data to understand why customers buy and how to tailor your affiliate strategy accordingly. This training will also show you how to bridge the gap between different teams and create a unified approach to driving growth and revenue.
Jonathan Finke
Sr. Client Success Manager, CJ
Wednesday 11
3:30 PM - 3:55 PM
5:30 PM
Networking
Cocktail Hour & 1/2 hosted by IHG Hotels & Resorts

1 hours, 30 minutes | Front Lawn

Wednesday evening's Cocktail Hour & ½ will jump-start your evening of networking and fun. Enjoy a signature cocktail and kick off the evening with your fellow marketers on the front lawn of the host hotel.
Wednesday 11
5:30 PM - 7:00 PM
7:00 PM
Networking
CJU Awards Dinner

2 hours | Plaza Del Sol

Join us under the stars at the CJU Awards Dinner. Raise your glass and enjoy the excitement as we recognize advertisers, publishers, and agencies chosen for their outstanding network performance.
Wednesday 11
7:00 PM - 9:00 PM
9:00 PM
Networking
CJU Casino

| Grand Foyer

If dancing isn't your thing, enjoy a night of high-stakes fun at the CJU Casino tables. You could be the big winner!
Wednesday 11
9:00 PM - 1:00 AM
9:00 PM
Networking
After Party

4 hours, 30 minutes | Grand Ballroom

You won't want to miss this year's After Party where you can unwind, toast a drink or two with new partners, and cut loose on the dance floor.
Wednesday 11
9:00 PM - 1:30 AM
11:00 PM
Networking
Late Night Food Court

3 hours | Hilton Parking area outside Grand Foyer

Stop by for a late-night bite from one of our street food vendors outside the After Party.
Wednesday 11
11:00 PM - 2:00 AM
Thursday, September 12
7:00 AM
Networking
Dedicated Meeting Space

3 hours, 30 minutes | Reagan Room | Rodney's | The Roundhouse Foyer & Patio

Sponsored tables, lounges, and patios will be open for private meetings as scheduled in the CJ Universe.
Thursday 12
7:00 AM - 10:30 AM
8:00 AM
Breakfast

2 hours | Plaza Del Sol

Enjoy a hearty breakfast in the Plaza del Sol before wrapping up meetings and goodbyes.
Thursday 12
8:00 AM - 10:00 AM
8:00 AM
Info Desk

2 hours, 30 minutes | Santa Barbara Foyer

Stop by with any questions throughout the morning.
Thursday 12
8:00 AM - 10:30 AM
8:00 AM
Networking
The Zone

2 hours, 30 minutes | Santa Barbara Ballrooms

This central location for meetings is open throughout the event. With over 1,000 attendees at CJU24, The Zone makes it easy to find a time and place for meetings that fit everyone’s schedule.
Thursday 12
8:00 AM - 10:30 AM
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CHECK BACK OFTEN FOR NEW EVENTS AND UPDATES

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GUEST KEYNOTE
Meet Your Guest Keynote: Zack Kass

Zack Kass has spent over 14 years in AI with companies like Figure Eight, Lilt, and OpenAI and has been an AI advisor to top brands such as Coca-Cola and Morgan Stanley. Join us on Tuesday, September 10th at 9:45 AM for “The Innovator's Dilemma: Navigating our AI Future” where Zack will share lessons from the frontlines of AI strategy and implementation.

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NETWORKING
Socialize and Expand Your Network

CJU is all about creating and nurturing real connections! Whether you want to find new friends or spend time with old ones, meet and mingle in The Zone, Growth Expo, The Beach Party, Cocktail Hour & ½, and more.

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SESSIONS
Deepen Your Knowledge and Get Inspired

Our in-depth sessions are structured to inform and educate you on the industry’s most pressing topics. Get the latest on affiliate strategies, tracking methods, and what CJ is doing to lead the way. Stay tuned—session content will be announced in July.

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TRAINING
Level Up Your Skills with Bite-Sized Trainings

If sessions are the content main course of CJU, then the Discovery Lab is the snack drawer overflowing with goodies and fun-size treats! Pop into the Discovery Lab for a 20-minute training (or two!) presented by CJ experts and partners.

Thank you to our #CJU24 Diamond Sponsor!

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