CJU25 On-Demand

The Connected Commerce Experience

CJU25 brought together the brightest voices in affiliate, influencer, lead generation, and marketplace marketing. Now, every keynote, panel, and Discovery Lab is on-demand. Explore the full library and discover how connected commerce is shaping the future of performance.

See how connected commerce is already shaping what’s next.

Main Stage
Discovery Lab

CJU25 Highlights

Easy-of-use ensures new users learn to use prototyping tools.

Collaborate seamlessly across devices from wherever you may be – whether you’re in the office, on the go, or making last-minute changes before your next meeting.

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Main Stage

 
Big-picture strategies, leadership perspectives, and keynote moments that defined CJU25.

For the culture

The power behind what we buy, what we do, and who we want to be

Award-winning marketer Dr. Marcus Collins shows how culture shapes commerce—and how brands can win by aligning with it.

CEO Welcome

The Connected Commerce Platform

Santi Pierini reveals CJ’s vision for unifying affiliate, influencer, and marketplace into a single growth engine.

The Power of a Connected Platform

From Fragmented Touchpoints to Measurable Growth

Kelly Merkel & Angela Ballard chart how today’s shoppers move fluidly across channels—and how CJ helps brands connect the dots.

Creators Unleashed

Your 2026 Growth Engine

Advertisers and creators discuss what it takes to drive measurable sales in the fast-changing world of TikTok, Instagram, and beyond.

Connected Commerce Revolution

How Affiliate Strategies Power Retail Media Success

Discover how affiliate strategies are fueling the rise of retail media, creating measurable, connected commerce growth.

Navigating the Measurement Maze

Defending and Growing Your Budget

Learn how smarter measurement proves incrementality, defends spend, and unlocks new growth in your program.


 

The Audience Advantage

Orchestrating Reach, Relevance, and Results Beyond the Affiliate Channel

How advertisers can tap into publisher audiences at scale—without losing control of brand safety or measurement.

Beyond the Brief

How Agencies and Publishers Are Redefining Lead Generation Together

What happens when advertisers, agencies, and networks stop working in silos? This panel reveals how Aramco, Kinesso, and CJ transformed an 8-day pilot into 850K booked leads by embracing transparency, speed, and governance.

Beyond Borders

Scaling Smart in a Disrupted Global Market

From luxury fashion to global travel, leaders from EssilorLuxottica, Mytheresa, Trip.com, and GetYourGuide reveal how they navigated COVID shocks, tariffs, and volatility by leaning on affiliate partnerships. 

Discovery Lab

Practical deep dives with experts and clients. From global expansion to AI to influencer commerce, these sessions give you the playbooks to act now.

AI-Empowered Marketer

Smarter, Faster Decisions

Explore how CJ’s AI powers smarter forecasting, benchmarking, and partner recommendations to drive faster growth.

Leads That Convert

The Missing Link Between Media Spend and Revenue

CJ’s lead generation solution in action: turning demand into qualified sales at global scale.

 

Scale or Stale

Why Partner Diversity Is Your Next Growth Lever

Why bold scaling strategies separate thriving programs from those stuck in neutral.

 

From Scroll to Sale

Mastering TikTok Shop

Why bold scaling strategies separate thriving programs from those stuck in neutral.

 

Global Expansion Playbook

Scaling Affiliate Across Borders

Step-by-step guidance for scaling your affiliate program across borders, from setup to personalization to measurement.

The Measurement Mandate

Empowering Partners to Justify Affiliate Spend Now

How to move beyond last-click and build incrementality, MMM, and cross-channel accountability into your program.

Optimizing for AI

How to Stay Discoverable in the New Era of LLMs

Hands-on tactics for advertisers to prepare their programs for the AI-driven future of search and shopping.

Bridging the Gap

Publisher Strategies That Attract Brand Investment

Advertisers and publishers share strategies for building stronger, more transparent partnerships.

 

CJ’s “Secret Service”

Behind-the-Scenes Compliance Enabling Greater Transparency and Advertiser Empowerment

How transparency and enforcement protect advertisers, publishers, and programs. Discover why compliance is the engine of trust and growth.

Creators Who Convert

Unlocking the Signals that Drive Sales

What separates creators who drive clicks from those who drive actual sales—and how to find them.

Beyond the Transaction

Unlocking Publisher Audience Value in the Connected Commerce Era 

Today’s shopping journey is messy and unpredictable. Learn how to turn that chaos into opportunity by uncovering audience value beyond the transaction and expanding revenue without new traffic.

From Affiliate to Influence

Publishers in the Retail Media Revolution

Affiliate isn’t just last-click anymore. See how publishers are blending retail media, influence, and commerce content to capture attention earlier in the journey — while still holding to performance outcomes.

What’s Killing Publisher Revenue?

And Why CPL Might Be the Fix

Why are publisher earnings stalling? This session unpacks the hidden culprits—underpricing, fraud, weak data, and the scale vs. quality trade-off—and shows how to turn those threats into growth.

From Onboarding to Optimization

Powering Every Step of the Publisher Journey

See how AI-driven discovery, one-click deep linking, clickless code attribution, clear payment visibility, and CJ Learning transform growth for publishers and creators alike.

Commission Strategies as a Language

Unlock Deeper Partnerships

Turns “commissioning” from a budgeting exercise into a strategic tool—showing how default rates, category overrides, coupon rules, PID targeting, and situational commissioning combine to reward what you value. 

CJ Marketplaces

Unlock Deeper Partnerships

Discover how CJ is opening up Amazon and TikTok Shop to publishers in ways never possible before. This session unpacks new referral windows, higher commissions, and instant scale.

The Performance Multiplier

Unlocking Value Through CJ’s Cross-Channel Partnerships

Unlock practical partner integrations that switch on without extra dev work and drive measurable lift. From CTV on CPA and embedded checkout with first-party data to post-checkout demand, TikTok Shop sellers, and Amazon growth networks.

From Awareness to Action

Influencer Marketing’s Expanding Role in FinServ

TikTok and YouTube now power real financial decision-making—overtaking Google for many queries—and this session shows exactly how FinServ brands can win that discovery. Learn the ranking signals, metadata tactics, and compliance guardrails needed to compete where consumers are actually searching today.

Discover the Power of Influencer marketing

Your Guide to CJ Influence

From content to commerce, see how program design—whether gifting, UGC affiliate, or full campaigns—fits your goal. With proof you can measure, discover how scalable strategies turn influence into real sales impact.

The Silent Saboteurs

Your Guide to CJ Influence

From content to commerce, see how program design—whether gifting, UGC affiliate, or full campaigns—fits your goal. With proof you can measure, discover how scalable strategies turn influence into real sales impact.