With five fewer days between Black Friday and Christmas, this past holiday season’s prime shopping period was unusually short and this impacted the timing of holiday shopping, particularly across the peak shopping days of Black Friday and Cyber Monday. CJ has prepared these performance highlights and benchmarks to help you assess your own holiday season performance.

A complete analysis of Holiday 2019, including strategies and actions for affiliate marketers to take for Holiday 2020, will be available this summer with the annual release of our Holiday Intelligence Report.

Holiday Shopping Daily Trends

Growth values were factored using the transactional data for retail Advertiser programs active in the CJ Affiliate network during Holiday 2018 and 2019 and covers the calendar period of November 1–December 31.

Conversion Rate Trends

Global Markets Relative Trends: US, UK and Europe

Thanksgiving Day through Cyber Monday

Mobile Performance

Device share was factored using transactional device data for retail programs. 

Publisher Performance

Difference in Publisher share was factored using clicks, orders and revenue credited to each Publisher type by retail clients active during Holiday 2018 and 2019.

Advertiser Performance

Growth values were factored using the transactional data for retail Advertiser programs active in the CJ Affiliate network during Holiday 2018 and 2019 and covers the calendar period of November 1–December 31.

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