Leadership Team


Waleed Al-Atraqchi

As President of CJ Affiliate by Conversant since 2015, Waleed oversees operations for U.S. and Europe, with a focus on continued innovation and success. Previously, Waleed led rapid growth and profitability in executive leadership positions at global marketing technology companies such as Affinnova, Imagitas, and Catalina Marketing. Prior to his focus on marketing services and technology, Waleed worked in brand management at Drypers and GlaxoSmithKline.

Waleed holds a Bachelor of Science in Psychology and Mathematics from the University of Pittsburgh and an MBA from the Tepper School of Business at Carnegie Mellon University, where he graduated in the Top 10 of his class.

John Dent
VP Advertiser Development – West

John leads CJ's Western U.S. client base and is responsible for delivering affiliate solutions, strategy, and service. John also heads CJ's Travel Vertical team. He has 20 years of experience leading online and offline direct marketing programs for the world's biggest brands. Prior to CJ, John served in leadership positions at Acxiom, Apple, Digital Impact, and Netcentives. John started his career is CPG sales and marketing roles at Information Resources & Ralston Purina.

John received his BA from St. Lawrence University.

Mike Kowal
VP Advertiser Development – East

Mike leads CJ's Eastern U.S. client development team and provides strategic guidance for many of CJ's top clients. His team is responsible for service execution and management of client programs, as well as education and synchronization with advertisers' multi-channel strategies. He joined CJ in 2014 from Dotomi/Conversant, which he joined in 2010. Mike has over 25 years of experience in online, direct, and database marketing at companies including Rakuten, GE, and Household Finance.

Mike graduated with an MBA and a bachelor's degree in Management Information Systems, both from the University of Dayton.

Paul Tibbit
SVP Business Development

Paul leads the Business Development team, driving adoption and utilization of the CJ network across advertisers of all sizes. Prior to CJ, Paul lead sales in North America for Affinnova, helping drive the transformation of the business model from custom projects to software-as-a-service. When Nielsen acquired Affinnova in October of last year, he was selected to head the strategic global accounts team for Nielsen's Innovation Practice in the US. Paul started his career in media consulting both selling and leading engagements.

Paul is a graduate from Clark University, where he earned an undergraduate degree in Psychology, Magna cum Laude, Phi Beta Kappa, followed by an MBA focused in Marketing.

Heather Pilat

Heather leads CJ's analytics team, providing actionable insight across the CJ organization and Conversant. She delivers best-in-class analysis and keeps abreast of emerging trends that lead and define CJ's vision. In addition to analytics, Heather is responsible for CJ's Westborough, MA office. Heather has been with the company since 1999, originally part of Be Free.

Heather graduated Summa Cum Laude with a degree in Quantitative Methods and Marketing from Babson College.

Scott Ginsberg

Scott heads the Publisher Development team, providing strategy, support, and growth for all managed publishers within CJ's network. Since joining CJ in 2005, Scott has held roles in both advertiser and publisher development, experience that provides unique insight into the requirements and optimization strategies to enable mutually beneficial growth for network partners. Prior to CJ, Scott held strategy and business development roles at Carat Interactive and Yahoo!.

Scott graduated with a degree in Marketing from the University of Massachusetts, Amherst.

Muhammad Amer
VP Data Science and Analytics

Amer leads CJ's Data Science and Analytics team and is responsible for delivering actionable business intelligence to clients across CJ's network. He has over 20 years of leadership and technical product development experience.

Amer graduated from the National University of Science and Technology, Pakistan. He holds a Masters and a Ph.D. degree in Computer Science from the University of Southern California.