Jun 13, 2018
Lucky Brand needed to engage and acquire new customers through the reach of quality influencers.
After closing a previous affiliate program that had not met the company’s goals for brand engagement, Lucky Brand selected CJ Affiliate specifically for expertise around content and influencer marketing.
CJ developed a campaign strategy for the crucial holiday season, partnering with multiple influencers to develop holiday-inspired posts which maximized Lucky Brand’s exposure.
Lucky Brand’s analysis revealed that the campaign drove 71% new sessions to their website—exceeding their goal by 25%.
The success of the initial holiday campaign allowed Lucky Brand to keep high-performing influencers engaged, which resulted in an increased ROAS of 126% for subsequent campaigns (over a 6-month period).
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