Jun 13, 2018
Premium denim and apparel company, Lucky Brand, leverages the CJ Affiliate VIP Influencer Campaigns to connect with key influencers to drive increased traffic and brand engagement.
Lucky Brand needed to engage and acquire new customers through the reach of quality influencers.
After closing a previous affiliate program that had not met the company’s goals for brand engagement, Lucky Brand selected CJ Affiliate specifically for expertise around content and influencer marketing.
CJ developed a campaign strategy for the crucial holiday season, partnering with multiple influencers to develop holiday-inspired posts which maximized Lucky Brand’s exposure.
Lucky Brand’s analysis revealed that the campaign drove 71% new sessions to their website—exceeding their goal by 25%.
The success of the initial holiday campaign allowed Lucky Brand to keep high-performing influencers engaged, which resulted in an increased ROAS of 126% for subsequent campaigns (over a 6-month period).
For more information on CJ Affiliate's VIP Content Service, contact email@example.com.
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