Affiliate Marketing Glossary

A B C D E F G H I J K L M N O P R S T U V W X
  • IFRAME, iframe
    HTML tag supporting an inline frame, allowing the inclusion of external objects, including other HTML documents or webpages. CJ's tracking solution utilizes an IFRAME tag. 
  • image pixel
    The standard tracking method for CJ Marketplace advertisers if referencing the pixel within the code on an advertiser's order confirmation page. Image pixels are also included within link code and are used to track impressions. Also see conversion tag.
  • image size
    The dimensions of an image in pixels.
  • impression, impressions
    Occurs every time a link appears in a visitor’s browser. It represents an opportunity to buy an online advertiser’s products or services. Analyzing the number of impressions served, in conjunction with other data, allows publishers and advertisers to assess the effectiveness of the links.
  • inactive publisher
    A publisher account with no impressions or click-throughs.
  • increased commission rate
    Performance based incentive that increases the commission rate by a desired percentage.
  • increased payout
    Offering publishers more commissions as incentive.
  • integration
    Advertisers have two integration options to incorporate the CJ tracking cookie on their website's conversion page: standard conversion tracking integration and advanced conversion tracking integration. 
  • integration date
    The date an advertiser's tracking cookie was integrated and "went live" in the CJ Affiliate network.
  • integration methods
    Advertisers have four integration methods to choose from: Standard, Gateway, Gateway with Redirect, Custom Parameters Gateway (recommended).
  • Internet
    A decentralized, worldwide network of computers that can communicate with each other.
  • item lists
    Feature in CJ Account Manager that allows an advertiser to offer multiple commission rates for different items (products, leads, etc.) they support in their programs.
  • item-based commissions (IBC)
    Advanced commission setting that enables advertisers to set custom commission rates for specific items (individual products/services, leads, etc.) associated with actions in their program. Available only with advanced conversion tracking integration.