Affiliate Marketing Glossary

A B C D E F G H I J K L M N O P R S T U V W X
  • banner
    CJ link type. A banner is a clickable (hyperlinked) advertising graphic, and is the most common type of web advertisement. Banners are graphics of all shapes and sizes; however, CJ Affiliate offers some standard shapes and sizes.
  • base rate
    Standard commission rate for a given program term.
  • batch
    One of two tracking methods used in the CJ Network of retrieving advertiser transaction information. Also see conversion tag and tracking method.
  • behavioral targeting
    A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.
  • beta
    A test version of a product or software.
  • Billboard
    A form of promotion in the CJ Account Manager that is available to advertisers for a fee. A Billboard displays at the top of a category page with the intent of drawing attention to that advertiser's program.
  • black hat
    Phrase used to describe unethical practice of SEO, such as link scheming. CJ Network Compliance department looks for this type of activity and regularly removes publishers who conduct such activity.
  • blog
    A website featuring regular posts and encourages user comments, linking and interaction. Short for “Web log.”
  • bonus
    Monies paid to a publisher above their standard/initial commission rate. It may be connected with a performance incentive or discretionary (manual transaction).
  • branded sign-up
    A branded, customized application form that an advertiser may provide in order for publishers to apply to its program.
  • business-to-business (B2B)
    Refers to commerce conducted between two businesses.