CJU24 Video Library
Watch Sessions and Trainings on Demand
CJU24 Video Library
Watch Sessions and Trainings on Demand
Main Stage Sessions
Explore content on AI, influencer marketing, first-party data, and measurement from leaders at CJ, Publicis Groupe, Databowl, MyTheresa, Google, KiwiCo, and more!
Discovery Lab Trainings
Looking to level up your skills? Brush up on marketing tactics, CJ’s newest products, and more in these bite-sized trainings from CJ experts and strategic partners.
Main Stage Sessions
CJU24 Highlight Reel
Sunny skies. Sand between your toes. The sound of waves crashing. Lively conversations with a cold drink in hand. Inspiring speakers. New connections. Productive meetings. Boundless energy. Watch the highlight reel event to relive the CJU24 magic!
CEO Welcome: Santi Pierini
CJ’s CEO, Santi Pierini, shares our blueprint for amplifying performance marketing beyond channel limitations including how CJ is strategically investing to connect, amplify, and grow your business across all channels, buying stages, and international borders.
CoreAI: Amplifying Media Effectiveness in a Fragmented Landscape
Dave Penski, CEO of Publicis Media, introduces CoreAI, a transformative solution that leverages AI-driven insights to amplify and unify media effectiveness by seamlessly integrating paid and earned channels.
Navigating the Future of Media: Adapting to New Consumer Behaviors & Strategic Innovation
In this candid fireside chat, CJ’s CEO, Santi Pierini, sits down with Arthur Sadoun, Chairman & CEO of Publicis Groupe, and Dave Penski, CEO of Publicis Media, to discuss the future direction of the media landscape.
Amplify Beyond Showcase
With a special focus on Gen Z, this presentation led by Aruna Bhagtani, CJ’s SVP of Product & Automation, and Josh Peterson, CJ’s VP of Data Science & Analytics, showcases how CJ’s solutions position clients to lead in a rapidly evolving shopper landscape.
Beyond Likes: Data-Driven Strategies to Crush Your Influencer Marketing
Based on real-world case studies, this panel led by CJ’s Bre Rodriguez features Gigi Gomez of Avon, Martina Vignolini of EssilorLuxottica, and Stefania Bressan of MyTheresa sharing how they’ve refined campaign strategies, harnessed the power of data, and achieved measurable results in influencer marketing.
First-Party Data: The Key to Driving Growth in a Challenging Landscape
A strong first-party data strategy is no longer optional—it's vital for reaching your audience and achieving success. Watch this session from CJ’s Alexander Higson and Simon Delaney of Databowl to learn all about first-party data, including common pitfalls and strategies, and get real-world examples of ROI and revenue growth.
Beyond Promotions: Aligning Performance Marketing with Business Goals for Hyper Growth
This panel led by CJ’s Lauren Mahurin will empower you to harness the power of performance marketing as your growth engine. Kelly Johnson of Capital One Shopping, Carmen Barakat of Google, Brian Robbins of LG, and Samantha Schwartz of L’Oreal reveal how they've shifted the focus from channels to challenges and transformed the conversation around performance marketing within their companies.
Building Brand Loyalty with Niche Influencers
In this session led by CJ’s Joseph Yi, panelists Amy Seder Burkley of Awaylands.com, Casey McNulty of Bankrate/The Points Guy, and Sara Lim of KiwiCo discuss why brands benefit when they move beyond vanity metrics and prioritize engagement, relevance, and the ultimate influencer marketing goal—measurable ROI.
Navigating the Incrementality Challenge of Media Mix Models and Affiliate Measurement
Tired of affiliate marketing getting undermined by budget allocation models? Drawing on extensive research and client discussions, CJ's Colin Johnson and Tomas Saulsbury-Hunter unveil strategies and practical information to help you navigate MMM measurement hurdles.
Reaching Beyond: How AI is Expanding and Creating New Opportunities in Performance Marketing
This session led by CJ’s Stacey Georgoulis dives into how AI has been implemented for real results. Panelists Yohai Barak of Natural Intelligence, Mack Ferrara of Influential, Bobby Ghoshal of Dupe.com, and Teresa Grammatke of eAccountable share how AI can optimize performance, personalize experiences, and more.
Discovery Lab Trainings
Reaching Gen Z in the Age of Influencers
This training from CJ’s Brenton Scott and Kathy Tamargo explores how content creators are influencing Gen Z’s purchasing habits across industries. You’ll learn how brands can leverage this powerful channel to reach an audience that’s eager for authentic content, create impactful influencer collaborations, and more.
A New Frontier: Retail Media for Performance Marketers
Retail media is revolutionizing digital marketing! Watch this training from CJ’s Amanda Gilmour and Stacey Georgoulis to discover how affiliate marketers can capitalize on this trend. You’ll learn the difference between traditional and affiliate retail media, explore real-world examples, and more.
CJ’s Travel Data: Insights That Will Move You
Ready to pack your bags for a data-driven adventure? Dive into the latest travel trends uncovered by CJ's treasure trove of travel sector data. CJ’s Nicholas Evans and Jodi Ford guide you through booking habits, travel duration trends, the newest consumer behaviors, and more.
2.5 Billion Opportunities: Understanding and Engaging the Asian Consumer
In this training, Tyroo's Malena Gong dives deep into APAC and its unparalleled opportunities for brands. Learn strategies for thriving in diverse markets, from the rise of affiliate marketing across India, China, and Southeast Asia, to the nuanced cultural factors driving purchasing decisions in Korea and Japan.
Having it All: Improved Affiliate Tracking, Partnerships, and Insights with CJ’s Universal Tag
In today's complex digital landscape, CJ’s Universal Tag (UT) is essential. This training from CJ’s Helene Saxena and Eirik Thue Buoe will equip you with the knowledge to future-proof your campaigns, unlock new data opportunities, and identify partnerships that can be quickly enabled through UT integration.
Redefining ROI (Return on Influence) and Expanding influencer Value Across the Customer Journey
This training from CJ’s Michelle Nishanian shares strategies to maximize influencer impact across the customer journey, transforming traditional ROI metrics into a dynamic measure of influence and engagement. Learn actionable tips for leveraging influencer partnerships to drive authentic connections, boost brand visibility, and more.
Why Apps Are the Affiliate Marketer's Biggest Untapped Opportunity
Discover how to harness the power of apps and supercharge your affiliate growth for the upcoming holiday season. This training, presented by Button’s Laura Kreinbihl and Elizabeth Emerson, shows how industry leaders like Uber and Sam's Club have used app-driven affiliate marketing to maximize results.
Cultivating High-Performing Publisher Partnerships
Led by CJ’s Tucker Gitlin and Kate Lidster, this training dives into the nitty-gritty of finding, working with, and growing your best publisher partners. From setting up your account for success to mastering CJ's Recruit Partners tool, we'll share tips and tricks to boost your program's performance.
Staying Ahead of the Curve: Protecting Your Affiliate Program from Emerging Threats
This training led by CJ’s Chrissy Cadoret will equip you with essential knowledge to identify and prevent common violations and inform you about the latest threats, including fake news and AI-generated content. Learn what you can do now to maintain high network quality standards and safeguard your brand reputation.
Making the Case for Performance Marketing to the C-Suite
Want to make performance marketing a top priority for your CMO? This training from CJ’s Obi Ezekwo will equip you with the tools to position performance marketing as a strategic asset within your organization. You'll leave with a strong foundation for advocating for increased investment in your performance marketing programs.
Data to Dollars: Optimizing Affiliate Partnerships with Situational Commissioning and First-Party Data
Watch this training from CJ’s Jessica Wong to see how flexible, situational commissioning models are boosting client investment and driving better results. You’ll learn how to uncover new opportunities to optimize partnerships, influence customer behavior, and gain valuable insights.
Thank you to our #CJU24 Diamond Sponsor!
CJU24 Event Sponsors
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