Case Study

Todd Snyder Maximizes Content Partnerships with Efficiency & Scale

Aug 18, 2021

After migrating to CJ, men’s luxury apparel brand, Todd Snyder, maximized content partnerships and utilized CJ’s platform to make sure their compensation aligned with margin needs—resulting in big growth despite a global pandemic.

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Results at a Glance

  • 37% topline revenue growth post-migration (2019 vs 2020)

  • 29% YOY ROAS growth

  • 44% YOY active publisher growth in Q1 and 27% in Q2 for 2021

 

Background

  • Founded in 2011 by the brands’ namesake, Todd Snyder is an innovative luxury menswear brand based in New York City.

  • At the end of 2019, Todd Snyder migrated their affiliate program to CJ.

  • As a luxury brand, Todd Snyder looked to the affiliate channel for new customer acquisition and full-price conversion through content publishers.

  • Known for launching collaborations and capsule collections with well-known heritage brands, access to high-quality content partners was a must-have.

 

Highlights

  • Todd Snyder took advantage of CJ’s Content Certification Program, giving them immediate access to CJ’s unique content network of over 2,000 high-quality influencer and editorial sites.

  • Affiliate Customer Journey reporting enabled them to analyze their path to conversion, extending conversion window timeframes for content publishers and new customers.

  • Leveraged Insights reporting to access and examine:

    • Competitive commission trends in the luxury category

    • Benchmarks for market share over time in key publisher relationships to maintain existing commission rates

    • Normalized luxury category network data highlighting seasonality spikes for investment and promotionality throughout 2020

  • Item Lists allow for variable commission rates on margin-sensitive SKUs and products on markdown, incentivizing publishers to create content around full-priced product and new releases to earn the highest commission rate available.

  • Property-level commissioning allowed the CJ team to hand-select specific, on-brand, content sites from larger sub-affiliate networks, and provide higher website level commission rates to incentivize editorial teams.

  • The CJ team leveraged Data Science solutions to conduct publisher audience analyses to identify optimal content opportunities.

 

For more information about working with Todd Snyder in the CJ network, reach out to CJ_ToddSnyder@cj.com or apply to their program directly via the CJ Account Manager.

   
Content Certified Program

The Content Certified program jumpstarts relationships between pre-qualified content publishers and category-specific advertisers looking to expand their brands within quality environments.

Situational Commissioning

Situational Commissioning is a powerful, rule-based commissioning solution that allows advertisers to build and reward on high-value commissioning scenarios based on order attributes unique to their business.

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