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Clicks2Customers Case Study
CJ Performer™ Clicks2Customers Works with Commission Junction to Reach Global Audience – Increases Commissions by 500% in One Year With customers in North America, Asia, Australia, Africa and Europe, Vinny Lingham knows a lot about trying to reach customers around the world – and has amassed an impressive amount of frequent flier miles. But for Vinny, customer service and interacting with clients is one of his secrets to success. As one of Commission Junction's top performing publishers and a CJ Performer, Vinny and his company's US subsidiary, Clicks2Customers, are a model for global penetration. By applying best industry practices, Clicks2Customers increased its publisher commissions by 500 percent in the past year.
Founded in 2003, Clicks2Customers is one of the premier strategic search marketers. Its goal is to become the largest global performance marketer. For some that may seem as a lofty aspiration, but if you take a look at the many countries where Clicks2Customers and its parent company incuBeta, has a marketing presence, such as China, France, Germany, United States, United Kingdom, India, Austria, Australia, Belgium and Netherlands, you will see it is not unreasonable. But how do you get such international reach? It takes commitment, a lot of learning, and a partner with a presence in multiple countries such as Commission Junction. Commission Junction works with Clicks2Customers to help identify and penetrate potential areas of growth. The dedicated Commission Junction international account team identifies top opportunities and helps with optimization and sustaining growth. In addition, Commission Junction assists in facilitating partnerships for Clicks2Customers and top advertisers that are strategic in nature and provide value to both parties. By focusing on building a world class global search engine performance marketing platform, Clicks2Customers is able to quickly and effectively deploy large scale campaigns that currently manages up to 5m keywords per campaign on a risk basis. In giving advice to other publishers, Vinny stresses the importance of working with a partner that offers a presence in multiple countries to keep costs on integration down and will open doors to relationships that were previously inaccessible. "Commission Junction has been a great partner for Clicks2Customers and our international growth. Their ability to help us break into new markets while still delivering the highest quality of customer service has been invaluable," said Vinny. "Vinny and everyone at Clicks2Customers is an exemplary model for any publisher looking how to succeed in performance marketing. He and his team focus on innovative technology and great customer service as the foundation of their program and we applaud his efforts," said Kerri Pollard, vice president of client performance. "We work hard at Commission Junction to team with our clients to forge sustainable relationships all while providing exemplary customer service." Vinny's Blog is available at: http://www.vinnylingham.com. |
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