CJ Affiliate Announces New Seamless Online Shopping Experience through Partnership with Two Tap

The First e-Commerce Gateway redefines shopping experience with simplified online checkout

SANTA BARBARA, CA, October 12, 2015—CJ Affiliate by Conversant today announced a partnership with Two Tap (www.twotap.com) to provide the first e-Commerce Gateway that enables shoppers to purchase multiple products, from multiple brands or vendors, without requiring visits to multiple sites and multiple check-out transactions.

”This partnership allows marketers to redefine the online shopping experience,” said Executive Vice President of Customer Experience, Lisa Riolo. “The days of researching products on one site and having to purchase them on another are over.  For example, a fashion blogger can highlight multiple items from a variety of vendors and the customer can purchase all of those items in one transaction, without ever having to leave the fashion blogger’s site.”

“Redefining how shoppers transact online has been our sole focus from day one, and I’m thrilled that CJ Affiliate has chosen us to enable this across their entire network,” said CEO of TwoTap, Razvan Roman.   “Two Tap is the first and only one to offer affiliate compatible Buy Buttons across the network and we forecast this will dramatically increase merchant conversion rates by allowing the shopper to buy directly at the point of discovery.”

CJ Affiliate plans to officially introduce the integrated e-Commerce Gateway with TwoTap at its annual event, CJU15, this fall, October 13-15 in Santa Barbara, California.


About CJ Affiliate by Conversant 
CJ Affiliate by Conversant (formerly Commission Junction) is the leading global affiliate marketing network, specializing in pay-for-performance programs to drive results. Our network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world's most recognized and specialized brands run their affiliate programs on CJ's platform. For more information, please visit www.cj.com.

About CJ University (CJU)
CJ University, commonly referred to as CJU, is an annual conference that provides unique networking and information sharing opportunities for the fast-growing affiliate marketing industry. It is designed to empower all stakeholders in affiliate marketing—including senior marketing leaders, affiliate experts, and leading publishers—with tools, insights, and ideas to propel their businesses. For more information, please visit www.cjuniversity.com.

About Conversant, LLC
Conversant, LLC is the leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world’s largest affiliate marketing network—all fueled by a deep understanding of what motivates people to engage, connect, and buy. For more information, please visit www.conversantmedia.com.

About Two Tap

Two Tap is the first e-commerce gateway built to make online shopping experiences seamless across the entire web. Its robust platform, which incorporates a set of intelligence tools, eliminates the friction caused by today’s multi-channel path to purchase. With Two Tap, shoppers can order products from existing retailers, directly inside apps and across all devices and operating systems without lengthy checkout processes that remove them from the product discovery experience. Two Tap’s proprietary pass-through model—the only one on the market today—allows retailers to retain payment processing and receive full customer data when a shopper buys. For publishers and mobile app developers, Two Tap offers a single API that works across 850+ retailers and sets new reliability standards with a guarantee to never lose an order. Two Tap enables merchants to receive orders from apps and partners in less than 48 hours, and its real-time product availability ensures display and delivery of only existing in-stock products. Founded in 2012 with headquarters in San Francisco, Two Tap is a Y Combinator company backed by Khosla Ventures, Green Visor Capital, Initialized Capital, SV Angel, Digital Garage and Transmedia Capital. For more information, please visit https://twotap.com/ and follow @TwoTapBuy.