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Commission Junction Announces New York-Based Sales and Operations Team for its New Online Advertising Model CJ Evolution™
SAN FRANCISCO, Calif. – AD:TECH – May 24, 2004 – ValueClick, Inc.'s (Nasdaq: VCLK) Commission Junction, a provider of advanced online performance-based marketing solutions, announced the formation of a New York-based sales and operations team for CJ Evolution, the company's new online-advertising model, which was unveiled today at AD:TECH in San Francisco. Jocelyn Griffing, an online advertising veteran out of Beyond Interactive, Phase2Media and Modem Media, will lead the team as vice president of media operations. CJ Evolution is a new online advertising model that bases ad placement on objective measures of how the ad performs. Distributing text ads across a network of high-quality publisher Web sites, CJ Evolution utilizes proprietary optimization technology that rewards top-performing ads by increasing their exposure while eliminating under-performing ads. The new CJ Evolution sales and marketing team, based in mid-town Manhattan, includes: Jocelyn Griffing, vice president of media operations for CJ Evolution. Jocelyn joined Commission Junction from Beyond Interactive, a Grey Global Group company, where she was senior vice president, Integrated Media. Prior to that, she was vice president of consulting services and business development at Phase2Media. Jocelyn began her career in digital marketing and communications in 1995 as one of the original members of Modem Media's media department. Robert Kadar, director of national sales for CJ Evolution. Robert has held a number of senior sales management positions at leading Internet marketing companies including a five-year stint at DoubleClick where he was a vice president in the media group. Most recently, he was executive director of sales at WhenU. Regina Sebring, senior account manager - publisher relations for CJ Evolution. Regina joined Commission Junction from Advertising.com where she held a similar position. Prior to that, she was the affiliate director at Phase2Media. She started her career in online marketing in 1996 at N2K. "With their years of experience in online marketing, Jocelyn, Robert and Regina really know the ins and outs of all the current online-marketing options. They'll easily be able to guide advertisers and publishers to the benefits of adding CJ Evolution to their mix of marketing opportunities," said Jeff Pullen, general manager of Commission Junction. The CJ Evolution solution is operational now. Interested advertisers and publishers may contact Commission Junction at 805-730-8000 or visit its Web site at www.cj.com and click on the Optimized Advertising link under Solutions. About ValueClick ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through three business units:
RealNetworks and Rhapsody are registered trademarks of RealNetworks, Inc. All other trademarks are the property of their respective owners. |
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