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eBay and Commission Junction Sign Multi-Year Marketing Agreement
Commission Junction Performance Marketing Solutions Grow eBay User Base SANTA BARBARA, Calif. – September 18, 2003 – Commission Junction (www.cj.com), a leader in online performance-based marketing solutions, announced today that eBay, the world's online marketplace, is extending its agreement for the use of Commission Junction's performance marketing products and services. eBay will use the Commission Junction CJ Vantage™ solution, which provides sophisticated functionality for the management of eBay's performance-based affiliate program, to drive new user acquisition. The agreement is an extension of a successful two-year relationship between eBay and Commission Junction, during which eBay has seen its affiliate program grow into one of the industry's largest. Under the agreement, eBay will leverage Commission Junction's performance marketing expertise, which has proven its value in quickly and consistently growing eBay's program, acquiring significant numbers of new active users to the eBay community, and driving increased numbers of bids and purchases. Commission Junction's technology and service has allowed eBay to create a process of tracking, reporting and payment that outperforms other industry solutions. In addition, Commission Junction's publisher network has given eBay unparalleled advertising reach. "We are very pleased to extend our agreements with Commission Junction for performance-based marketing endeavors," said Vaughan Smith, eBay's senior director of Internet marketing. "The Commission Junction Open Marketplace and CJ Vantage provides us with the flexibility and functionality to increase the size and the success of the eBay community." The eBay performance-based affiliate program with Commission Junction currently pays affiliates up to $13 for each new active registered user an affiliate drives to eBay. In addition, the program pays up to 9 cents each time a registered eBay user visits the eBay site through an affiliate's link and places a bid on or purchases an item on eBay. "eBay is among the world's most successful online companies because its users find tremendous value in what it offers," said Jeff Pullen, president and CEO, Commission Junction. "At Commission Junction our business is very synergistic, as we are dedicated to delivering value, ensuring that our advertising clients only pay for results. Our ongoing relationship with eBay has proven our ability to continuously enhance our solutions to directly benefit eBay's online marketing strategy. We're looking forward to an even greater expansion of technology, services and success in the coming years." About Commission Junction Commission Junction delivers advanced performance-based online marketing solutions that facilitate strategic relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, MSN®, and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London. About eBay eBay is the world's online marketplace™. Founded in 1995, eBay created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world. |
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