Commission Junction


			Commission Junction Strengthens European Affiliate Marketing Presence with UK Launch Top UK Merchants, Virgin.net and Genie, are among 80 UK & Irish companies who have launched affiliate marketing programmes with Commission Junction LONDON, UK. – February 14, 2001 – In a continuing effort to expand global operations, Commission Junction (www.cj.com), the leading affiliate marketing solution provider, today announced it has opened an office in London. The UK office will offer sales and support to e-commerce markets in the United Kingdom and Ireland. Commission Junction has named Nicky Iapino general manager of UK and Ireland operations. "During the last six months, the tremendous growth in European e-commerce has fuelled a boom in online advertising and sparked increased interest in affiliate marketing," said Jean Touboul, Commission Junction vice president, International. "Commission Junction is uniquely positioned to meet this need by offering a global solution. We view globalisation as a key part of our business plan, not just as an added feature." Commission Junction offers merchants a proven way to expand their reach on the Internet. With Commission Junction's network, merchants can quickly and easily build an affiliate programme, offering product and service links to more than 350,000 affiliate content sites. Based on a "pay-for-performance" model, merchants only pay when an action is taken - be it a click, lead, or sale. Commission Junction manages the relationship and audits the resulting volume of e-commerce transactions and revenues. Commission Junction's business model is unique because it is entirely Web-based. As an Application Service Provider (ASP), Commission Junction can rapidly deploy its services around the world at a speed that is impossible for traditional software-based affiliate marketing companies. Real-time tracking and performance analyses of links throughout the network are available around the clock via the Web. More than 80 UK and Irish merchants have already launched affiliate programmes with Commission Junction, far more than any other affiliate marketing provider. Top UK merchants in the Commission Junction network include: Virgin.net, one of the UK's most trusted brands; Genie, the UK's first Mobile Internet service; Peoplesound.com, Europe's top Internet music download site; music retailer Tower Records.co.uk; and Flutter.com, the UK's leading person-to-person betting site. Commission Junction has already acquired more than 200 merchants and 150,000 affiliates outside North America. "Affiliate marketing in the UK and Ireland has exploded," said Iapino. "Larger players consider it as a 'must have' for their marketing strategies, which is a big difference from last year when only one in ten online marketers had even heard of affiliate marketing. This is a very exciting time to launch in this market, and perfect timing for Commission Junction." Online advertising in the United Kingdom has dramatically risen in the last 12 months. According to Forrester Research, online advertising in the United Kingdom is expected to hit USD 300 million by year's end, making it the largest European online advertising market. About Commission Junction Commission Junction delivers advanced performance-based online marketing solutions that facilitate strategic relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, MSN®, and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London.



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