Affiliate Marketing Glossary

A B C D E F G H I J K L M N O P R S T U V W X
  • landing page
    A simple, one-page website.
  • last-click model
    Attribution model used in affiliate marketing that credits a publisher who was responsible for directing an action. There are variations within the last-click model, that include last non-direct click and last paid click, for example.
  • lead
    A type of action in which a consumer registers, signs up for, or downloads something from an advertiser's website. A prospective customer filling out a form on an advertiser’s website is also a type of lead.
  • lifetime value (LTV)
    The total amount that a customer will spend with a particular company during his or her lifetime.
  • link
    A link is a form of advertising (an icon, a picture, or a highlighted string of text) on a website, in an email, or in an online newsletter, that, when clicked, refers a consumer to an advertiser's landing page or website. In the world of affiliate marketing, the link is provided by an advertiser to allow for publisher's to earn commission.
  • link code
    The HTML code that publishers use to create the link to an advertiser’s website. When publishers generate these tags and paste the code into their sites, they create links to the advertiser’s website.
  • link name
    Name assigned to link in CJ Account Manager (by advertiser), usually something that lets the advertiser and publisher know what the link’s offer or promotion is (e.g. free shipping link, buy one get one free link, logo link, etc).
  • listing
    In search engine marketing, the information submitted to a search engine to support part of paid placement and paid inclusion services. Each listing is comprised of a keyword, title, description, and destination URL. See also placement.
  • login, log in, logon, log on, logoff, log off
    To supply a username or e-mail address and password to gain or prevent access to a system.
  • loyalty & rewards publisher
    Type of CJ publisher who "rewards" consumers with gifts or cash back in the form of alternative payment systems, incentive or virtual currency.