keywordA word that users can enter to search a specific data set. Keywords are also used in search engine marketing as the word or phrase that visitors enter to search for results.
keyword linksCJ link type. Keyword links enable publishers to promote an advertiser using paid placement. When publishers bid on their advertiser's keywords, they use the information in the keyword link to determine the preferred marketing message and tracking URL for search. This information also provides advertiser keywords and the associated bidding rules for those keywords.