Affiliate Marketing Glossary

A B C D E F G H I J K L M N O P R S T U V W X
  • e-commerce
    An electronic exchange of value between a business and its partners, suppliers, and customers.
  • earnings
    The amount of money a publisher has earned through an advertiser's program.
  • electronic funds transfer (EFT)
    Any transfer of funds that occurs electronically rather than by check or cash, including fund transfers initiated through an electronic terminal, telephone, computer, or magnetic tape.
  • email campaign
    In the CJ Network, advertisers can use member messaging to send email campaigns to joined or not-joined publishers.
  • engagement time
    The amount of time a visitor actually spends interacting on the content based on mouse moves, clicks, hovers and scrolls.
  • Enterprise Tracking ID
    ID that enables a single integration across multiple CJ Affiliate products. This value must be provided for the CID tag parameter in your tracking code.
  • EPC (average earnings per 100 clicks)
    Defined as the average earnings per 100 clicks, a relative rating that illustrates the ability to convert click-throughs into commissions as related to the CJ Network. 
  • EPC 3-month
    Your EPC (Average Earnings Per One Hundred Clicks) is a relative rating that illustrates the ability to convert clicks into commissions. For more information on EPC, visit [Support Center].
  • EPC 7-day
    Your EPC (Average Earnings Per One Hundred Clicks) is a relative rating that illustrates the ability to convert clicks into commissions. For more information on EPC, visit [Support Center].
  • event date
    The date a transaction occurs on an advertiser's site.
  • expire
    Refers to when an advertiser or publisher ends their relationship.