We understand we have a lot of different levels of attendees at CJU.

Some attendees have been with us from the beginning (and could probably teach the sessions themselves!), and some are just getting their feet wet. This year we decided to on a new style of sessions - offering some strategic and tactical options. If you are trying to find out what’s going on in the pay-for-performance landscape, or you want specific tips about how to enhance your program – we have the session for you. Take a look at the abstracts below, once you register you can start customizing your schedule.

I Wish I Had Known…

We’ve all had experience with 20/20 hindsight. Here’s your chance to stop looking back and start looking forward. Learn from veteran advertisers, agencies, and publishers about the most important things they wish they had known when starting out in the affiliate marketing industry. Join us to find out how to avoid marketing pitfalls in this informative session for all levels of attendees.

Speaker: Isabelle Meyer Stapf, Sr. Director, Advertiser Development West

It’s a TAXing Debate, Don’t Cut Me Off!

So many states have implemented affiliate nexus tax laws.  What does this mean to you as a publisher?  What does this mean to you if you are an advertiser who does not have a store in the state?  Come listen to our panel to hear how others are managing the challenge. 

Speaker: Jennifer Lovette, VP, Client Development and Marketing

PayPerCall: Dial Up Your Marketing Results

Want to take advantage of a marketing channel that has conversion rates as high as 50%?  Want to successfully promote high priced items and services through the affiliate channel?  Advertisers and Publishers can join this session to learn about PayPerCall and how they can use unique, trackable, phone numbers to attribute calls to various efforts.  We’ll also show you how to use our PayPerCall solution to branch into mobile, television, print, search, display, coupons, email and blogs and you’ll get to view a live demonstration of the platform!

Speaker: Nicole Ron, CJ Media Associate Media Development Manager

The Consumer Reports on Publisher Models

New Publisher models seem to be coming out daily. How do you keep up with the current trends and what upcoming publisher opportunities can’t be missed?  We’re bringing together a dynamic mix of publishers from different business models to give you a comprehensive overview of each so that you can determine which will be most successful for you.  

Speakers: Sarah Crosby, Publisher Development Director

Doing More with the Traffic You Already Have

Many publishers spend the majority of their time and resources trying to increase the volume of traffic they receive. In this session, we will focus on how to get more performance out of the traffic you already have. The ValueClick Brands division will share the tips and tricks developed during its ten year history; highlighting what, why, and how each optimization can have impact.

Speaker: Steve Neufer, General Manager, ValueClick Brands

Increase Awareness and Shopping Baskets with goCart^SM

Are you interested in data driven audience targeting, dynamic re-messaging, and mobile rich media?  Did you know we have a solution that can optimize ad visibility, increase average order value, deliver new customers and attract repeat customers across display, mobile and social channels?  If it sounds too good to be true, you must attend this session.  Nancy Hall, ValueClick Media’s vice president of platform services will show you how goCart^SM can deliver all of this, offering retailers a new tool that will maximize their reach and return. And she’ll share a case study of a current advertiser campaign that achieved extended success through the use of goCart^SM. 

Speaker: Nancy Hall, ValueClick Media’s Vice President of Platform Services

Mobile: Are You Moving Fast Enough?

In this session, we will look at the mobile opportunity within performance marketing and share m-commerce data from inside the CJ Network. We will also discuss CJ’s mobile strategy and review what can be tracked today as well as what we envision for the future.  And finally, we will review m-commerce best practices that will help create a mobile strategy within performance marketing that compliments your broader mobile initiatives.

Speaker: Dave Osman, Sr. VP, Operations

Getting Support in Your Organization

You know that affiliate is the most cost effective marketing channel, but does your boss know it? Come hear tips on how to get support (and budget!) for your affiliate marketing program. We’ll cover the hot topics like attribution, how to upsell affiliate and prove its worth. Leave this session armed with the facts you need to enhance your recognition and your marketing budget.

Speaker: Kate Fialky, Advertiser Account Director

Advertiser Best Practices: The Hitchhiker’s Guide to Affiliate Marketing

Looking to optimize your program but can’t figure out how?  Does the affiliate marketing industry often seem like a giant galaxy without direction?  Don’t Panic! Join Chris and Craig for a guide on how to jumpstart any new or veteran program and drive results – money!  We’ll share travel-tested principles you can use to offer the right marketing mix, invest your time and money effectively, and engage publishers and customers.  Pack light for this trip through the keys to growth in the affiliate marketplace.  Hop in and see what you’ve been missing in this informative session!

Speakers: Chris Schwass, Advertiser Account Manager and Craig Cacciola, Advertiser Account Director

Consumer Shopping Trends: What makes them tick? What makes them click?

The Internet has become the main purchase path for many consumers so let’s uncover the latest trends and developments in online shopping and learn about what is making consumers click “Buy Now.” How are innovations in mobile, local, and social changing the shopping experience? What is the real impact of coupon and deal sites? Join us to discuss what is driving changes in shopping behavior, who is buying and why, and most importantly, how affiliates can continue to be at the center of these trends.

Speakers: Ronan Vance, Director, Business Development