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2008 CJYou Award Winners for
Affiliate Marketing Excellence


Advertisers An advertiser, also known as a merchant or retailer, is a company that sells a product or service online. Advertisers partner with publishers to help promote their products and services.

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Publishers A publisher, also known as an affiliate or reseller, is an independent party that promotes products and services of an advertiser in exchange for a commission on sales or leads. Signing up as a publisher is a free service.

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Rookie of the Year, Advertiser
Awarded to a new advertiser who has achieved the highest total revenue
Abe's of Maine
Camera and electronics retailer Abe's of Maine launched with Commission Junction in March, but the team was hardly "new" – they brought with them an extremely successful track record as a brick and mortar and mail order business with nearly 30 years of success under their belts. Using its tried and true philosophy that "we believe in going out of our way to put the customer's comfort and happiness first," Abe's of Maine has translated its success to the affiliate channel as well.

Rookie of the Year, Publisher
Awarded to a new publisher who has achieved the highest total revenue
ShopDiscover
The ShopDiscover rewards program showed up on our radar late last year, and from that point on, this loyalty site kept doing everything right – from its user-friendly Web site and diversified advertiser relationships to a competitive cash-back rate for its shoppers.

Advertiser of the Year
Awarded to an advertiser who has achieved the largest year-over-year increase in revenue and greatest percentage of growth
Yahoo! Affiliate Program
The Yahoo! Affiliate Program team prides itself on "getting better all the time." Publishers who work with the program benefit from signing up just once to get access to all of Yahoo!'s properties and are supported by a single dedicated affiliate team, which continually refines its strategies and offers to deliver a high conversion rate.

Publisher of the Year
Awarded to a publisher who has achieved the largest year-over-year increase in revenue and greatest percentage of growth
Stateless Systems (RetailMeNot)
Online coupon site RetailMeNot, which joined the Commission Junction network in 2006, has received glowing reviews from CNN Money and Lifehacker and is a top widget on Apple.com. To date, RetailMeNot users have offered more than 50,000 discounts to its shopping community.

People's Choice, Advertiser (tie)
Chosen by the publisher community and awarded to an advertiser who demonstrates the best partnership qualities and excellence in supporting publisher needs
BuyCostumes
GoDaddy

Our two award winners for the People's Choice Award for preferred advertiser partner are both tops in their respective verticals in the Commission Junction network. BuyCostumes, the largest Internet costume retailer, has been in the Commission Junction network since 2001 and commands 30 percent of the market share in its vertical, while GoDaddy, the world's largest domain name registrar, has been in the network since 2005 and boasts the #1 spot in its vertical worldwide.

People's Choice, Publisher
Chosen by the advertiser community and awarded to a publisher who demonstrates the best partnership qualities and excellence in delivering value to an advertiser's affiliate program
CouponCabin
An online coupon directory, CouponCabin monitors discounts on more than 950 online stores, sorts through 3,000 weekly emails and updates its directory three times a day so that everyone can take advantage of great online savings. This publisher has been in our network since 2003 and has been featured on USA Today, FoxNews.com, NBC News, and ABC 7 News New York.

Innovator of the Year
Awarded to an advertiser or publisher who demonstrates the most successful use of emerging technologies
Intuit
Our advertiser client Intuit keeps very busy with its several programs in the Commission Junction network, but during the company's peak season, the affiliate marketing group still found time to take a creative approach to promoting its products: They created a campaign that worked across channels, asked their users to get involved in a fun, creative way, and then leveraged a social network to turn it viral. Intuit is a prime example of a company who embraces emerging technologies while never losing sight of what's important to its customers.

Agency of the Year
Awarded to an agency that has excelled at fostering relationships between its clients and Commission Junction
iMarketing
We chose iMarketing as Agency of the Year because the company excels at being proactive in doing what's best for our shared clients: Creating cost-effective and measurable performance-based programs that reflect a deep understanding of our clients' businesses and objectives.



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