Search marketing and affiliate marketing are frequently viewed as competing channels in the minds of advertisers, but this is largely based on a misguided perception that the two can't play nicely together. As a division of the leading affiliate marketing network, CJ Search is in a unique position that allows us to see how these two pieces of the online marketing puzzle fit together. We have the insight and experience to help you structure your programs to leverage the best features of each — to effectively work together instead of against each other.
We Get It...
CJ Search understands the perceived channel conflict. Advertisers are being pulled opposing directions, where both the search agency and search publishers want control of branded terms. Best practices among industry professionals are vague, at best. CJ Search is at the forefront of establishing basic guidelines and promoting the benefits of coordinated program management, while understanding that each advertiser has unique business objectives, goals and KPIs to consider.
Our Methodology
CJ Search takes a consultative approach to account management in order to fully understand your objectives in both channels — and more specifically by category, brand and keyword. These objectives are the foundation for developing effective strategies for both paid search and search publishers that help you achieve success.
If you have a managed affiliate account with Commission Junction, CJ Search's client services team will coordinate your search campaign with the Commission Junction affiliate team handling your account. This coordinated approach supports an increase in incremental revenue while keeping costs in check.
Benefits of Coordinated Program Management
Better communication
Less channel conflict
Quicker identification of areas of opportunity
More focused search guidelines
CJ Search will work with your affiliate team to craft specific, coordinated guidelines for your
publishers when it comes to search policies. These policies will be communicated to publishers
and monitored for compliance.
To learn more about our Search and Affiliate methodology, please
contact
CJ Search today.
