Advertiser 101

Welcome to Commission Junction's Advertiser 101 tutorial. In this tutorial you will learn the basics of performance marketing for advertisers within the CJ Marketplace. We will cover the following important topics for building a successful advertiser program:

• First, what is affiliate marketing and who is using it?
• Second, how can you generate program appeal for publishers?
• And finally, how does Commission Junction help Advertisers like you perform?