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Many of the most successful performance marketing programs utilize a variety of extension strategies and cross-platform initiatives to reach long- and short-range targets.
CJ provides infrastructure and experience to marketers and publishers wanting to increase distribution and drive growth beyond traditional affiliate relationships.
Network Management
CJ teams and technology can be leveraged across a range of CPA platforms, including affiliate, email, display, newsletter, virtual currency and more. CJ will help you develop and coordinate strategies, manage insertion orders, safeguard program quality, provide consistent reporting, and consolidate lines of communication. CJ has the platform, people and experience to serve effectively as your agency of record in the performance marketing space.
Increased Distribution
CJ can drive incremental traffic through discrete placements with publishers outside of an advertiser's established affiliate network. These arrangements for additional distribution often lead to longer-lasting affiliate relationships, and they give advertisers a chance to experiment with new offers and distribution strategies.
Automated Targeting (beta)
CJ's Automated Targeting technology leverages contextual and other situational cues to automatically extend reach and improve response to an advertiser's performance-based offers. Publishers benefit additionally from the convenience of hosting "dynamic windows" that update automatically with offers that consumers find especially well timed and relevant.
