Management Team


Waleed Al-Atraqchi

Joining CJ in 2015, Waleed oversees operations for U.S. and Europe, continuing sustained innovation and success. Previously, Waleed led rapid growth and profitably in executive leadership positions at global marketing technology companies, such as Affinnova, Imagitas, and Catalina Marketing. Prior to his focus on marketing services and technology, Waleed worked in brand management at Drypers and GlaxoSmithKline.

Waleed holds a Bachelor of Science in Psychology and Mathematics from the University of Pittsburgh and an MBA from the Tepper School of Business at Carnegie Mellon University, where he graduated in the Top 10 of his class.

Lisa Riolo
EVP Customer Experience

An affiliate marketing industry veteran, Lisa served as a key executive at CJ for six years before leaving to start a consulting practice and co-found two companies, including Impact Radius. Lisa’s career has focused on product strategy, marketing, business development, and customer success. Returning to CJ in early 2015, she oversees product innovation, automation, positioning, and the overall customer experience.

Lisa earned a bachelor’s degree in Psychology from Claremont McKenna College.

Pam Johnston

Pam leads CJ's client development teams across the U.S., ensuring clients achieve their affiliate marketing goals. In addition to 25 years of global expansion and operating experience across companies including Yahoo!, DivX, and Motorola, Pam also has consulting experience. At both Boston Consulting Group and her own firm, she developed global expansion strategies for companies such as Pandora, Blurb, and

Pam holds a bachelor's degree in Mechanical Engineering from the University of Cincinnati, a bachelor's degree in Oboe Performance from Cincinnati's College-Conservatory of Music, and an MBA from Harvard Business School.

Michael Schaeman

With a 30-year track record building high-performance teams that deliver customer success, Michael leads CJ's business development teams across the U.S. and is responsible for bringing the power of CJ Affiliate to organizations of all sizes. Prior to joining CJ, Michael held leadership positions across a range of companies, including, Gartner, and Xerox.

Michael holds a bachelor's degree in Political Science from the University of Maryland College Park.

Heather Pilat

Heather leads CJ's analytics team, providing actionable insight across the CJ organization and Conversant. She delivers best-in-class analysis and keeps abreast of emerging trends that lead and define CJ's vision. In addition to analytics, Heather is responsible for CJ's Westborough, MA office. Heather has been with the company since 1999, originally part of Be Free.

Heather graduated Summa Cum Laude with a degree in Quantitative Methods and Marketing from Babson College.

Scott Ginsberg

Scott heads the Publisher Development team, providing strategy, support, and growth for all managed publishers within CJ’s network. Since joining CJ in 2005, Scott has held roles in both advertiser and publisher development, experience that provides unique insight into the requirements and optimization strategies to enable mutually beneficial growth for network partners. Prior to CJ, Scott held strategy and business development roles at Carat Interactive and Yahoo!.

Scott graduated with a degree in Marketing from the University of Massachusetts, Amherst.

Jon Robertson

Jon runs CJ’s marketing organization, driving market leadership, awareness, demand generation, strategic events, and communications. Jon has developed and led sales and marketing strategies for more than 20 years at several high-growth companies, including, InHealth Technologies, and New Horizons CLC.

Jon holds a bachelor's degree in Economics from California State University, Chico.


Advisory Board


Kerri Pollard

Following her tenure as president of CJ Affiliate by Conversant, Kerri serves as an integral member of CJ’s Advisory Board, where she continues to provide valuable insight as a sixteen year industry veteran. Kerri joined affiliate marketing solutions provider Be Free in 1999 prior to its acquisition by ValueClick and subsequent merger with CJ in 2003.

Kerri has a bachelor's degree in Journalism from the E.W. Scripps School at Ohio University.